Setting

Southeast Asia Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity

Published: 29 Jan 2021 | Report Code: 10247864 | Pages: 127

Southeast Asia augmented reality and virtual reality market will grow by 38.3% annually with a total addressable market cap of $31.6 billion over 2021-2027 owing to the rising need for AR and VR technology amid the COVID-19 pandemic in the region. Highlighted with 46 tables and 46 figures, this 127-page report “Southeast Asia Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Southeast Asia augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2020 and provides forecast from 2021 till 2027 with 2020 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Southeast Asia augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country. Based on Technology, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section. Augmented Reality (AR) • Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker) • Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing) Virtual Reality (VR) • Nonimmersive Technology • Semi-Immersive and Fully Immersive Technology Based on Component, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section. Hardware • Sensors • Semiconductor Component • Displays and Projectors • Position Trackers • Cameras • Others Software • Software Developer Kits • Cloud Services Based on Device Type, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section. Augmented Reality Devices • Head-Mounted Display (HMD) • Head-Up Display (HUD) • Handheld Device Virtual Reality Devices • Head-Mounted Display (HMD) • Gesture-Tracking Device • Projector & Display Wall Based on Industry Vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education • Manufacturing • Retail • Others Based on End User, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section. Consumer Enterprise • Large Enterprises • Small- & Medium-sized Enterprises Geographically, the following national/local markets are fully investigated: • Thailand • Singapore • Indonesia • Malaysia • Vietnam • Taiwan • Philippines • Rest of Southeast Asia For each key country or local region, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years is also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Southeast Asia augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): DAQR EON. Reality Inc. Facebook Google HTC Microsoft Samsung Seiko Epson Sony Vuzix Corporation (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table Of Contents

1 Introduction 7 1.1 Industry Definition and Research Scope 7 1.1.1 Industry Definition 7 1.1.2 Research Scope 8 1.2 Research Methodology 11 1.2.1 Overview of Market Research Methodology 11 1.2.2 Market Assumption 13 1.2.3 Secondary Data 13 1.2.4 Primary Data 13 1.2.5 Data Filtration and Model Design 15 1.2.6 Market Size/Share Estimation 16 1.2.7 Research Limitations 17 1.3 Executive Summary 18 2 Market Overview and Qualitative Analysis 21 2.1 Market Size and Forecast 21 2.1.1 Impact of COVID-19 on World Economy 22 2.1.2 Impact of COVID-19 on the Market 25 2.2 Major Growth Drivers 27 2.3 Market Restraints and Challenges 30 2.4 Emerging Opportunities and Market Trends 33 2.5 Porter’s Fiver Forces Analysis 36 3 Segmentation of Southeast Asia Market by Technology 40 3.1 Market Overview by Technology 40 3.2 Southeast Asia Augmented Reality (AR) Market 2017-2027 43 3.2.1 Marker-based Augmented Reality 45 3.2.2 Markerless Augmented Reality 46 3.3 Southeast Asia Virtual Reality (VR) Market 2017-2027 47 3.3.1 Nonimmersive Technology 49 3.2.2 Semi-Immersive and Fully Immersive Technology 50 4 Segmentation of Southeast Asia Market by Component 51 4.1 Market Overview by Component 51 4.2 Southeast Asia AR and VR Hardware Market 2017-2027 54 4.3 Southeast Asia AR and VR Software Market 2017-2027 56 5 Segmentation of Southeast Asia Market by Device Type 58 5.1 Market Overview by Device Type 58 5.2 Southeast Asia AR Devices Market 2017-2027 61 5.2.1 Head-Mounted Display (HMD) 63 5.2.2 Head-Up Display (HUD) 64 5.2.3 Handheld Device 65 5.3 Southeast Asia VR Devices Market 2017-2027 66 5.3.1 Head-Mounted Display (HMD) 68 5.3.2 Gesture-Tracking Device 69 5.3.3 Projector & Display Wall 70 6 Segmentation of Southeast Asia Market by Industry Vertical 71 6.1 Market Overview by Industry Vertical 71 6.2 Southeast Asia Augmented Reality and Virtual Reality Market for Gaming 2017-2027 74 6.3 Southeast Asia Augmented Reality and Virtual Reality Market for Entertainment & Media 2017-2027 75 6.4 Southeast Asia Augmented Reality and Virtual Reality Market for Aerospace & Defense 2017-2027 76 6.5 Southeast Asia Augmented Reality and Virtual Reality Market for Healthcare 2017-2027 77 6.6 Southeast Asia Augmented Reality and Virtual Reality Market for Education 2017-2027 78 6.7 Southeast Asia Augmented Reality and Virtual Reality Market for Manufacturing 2017-2027 79 6.8 Southeast Asia Augmented Reality and Virtual Reality Market for Retail 2017-2027 80 6.9 Southeast Asia Augmented Reality and Virtual Reality Market for Other Sectors 2017-2027 81 7 Segmentation of Southeast Asia Market by End-user 82 7.1 Market Overview by End-user 82 7.2 Southeast Asia Consumer AR and VR Market 2017-2027 85 7.3 Southeast Asia Enterprise AR and VR Market 2017-2027 86 8 Southeast Asia Market 2017-2027 by Country 88 8.1 Overview of Southeast Asia Market 88 8.2 Singapore 92 8.3 Thailand 94 8.4 Indonesia 96 8.5 Malaysia 98 8.6 Vietnam 100 8.7 Taiwan 102 8.8 Philippines 104 8.7 Rest of Southeast Asia Region 106 9 Competitive Landscape 107 9.1 Overview of Key Vendors 107 9.2 Company Profiles 110 DAQR 110 EON. Reality Inc. 112 Facebook 113 Google 114 HTC 115 Microsoft 116 Samsung 117 Seiko Epson 118 Sony 119 Vuzix Corporation 120 10 Investing in Southeast Asia Market: Risk Assessment and Management 121 10.1 Risk Evaluation of Southeast Asia Market 121 10.2 Critical Success Factors (CSFs) 124 RELATED REPORTS AND PRODUCTS 127
List Of Tables

Table 1. Snapshot of Southeast Asia Augmented Reality and Virtual Reality Market in the Balanced Perspective, 2020-2027 19 Table 2. Growth Rate of World Real GDP, 2017-2021 23 Table 3. Main Product Trends and Market Opportunities in Southeast Asia Augmented Reality and Virtual Reality Market 33 Table 4. Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 41 Table 5. Southeast Asia Augmented Reality Market by Technology, 2017-2027, $ bn 44 Table 6. Southeast Asia Marker-based AR Market by Technology, 2017-2027, $ bn 45 Table 7. Southeast Asia Markerless Augmented Reality Market by Technology, 2017-2027, $ bn 46 Table 8. Southeast Asia Virtual Reality Market by Technology, 2017-2027, $ bn 48 Table 9. Southeast Asia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 52 Table 10. Southeast Asia AR and VR Hardware Market by Type, 2017-2027, $ bn 55 Table 11. Southeast Asia AR and VR Software Market by Type, 2017-2027, $ bn 57 Table 12. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2017-2027, $ bn 59 Table 13. Southeast Asia Augmented Reality Devices Market by Type, 2017-2027, $ bn 62 Table 14. Southeast Asia Virtual Reality Devices Market by Type, 2017-2027, $ bn 67 Table 15. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 72 Table 16. Southeast Asia Augmented Reality and Virtual Reality Market by End-user, 2017-2027, $ bn 83 Table 17. Southeast Asia Enterprise AR and VR Market by Organization Size, 2017-2027, $ bn 87 Table 18. Southeast Asia Augmented Reality and Virtual Reality Market by Country, 2017-2027, $ bn 89 Table 19. Singapore Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 93 Table 20. Singapore Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 93 Table 21. Singapore Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 93 Table 22. Thailand Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 95 Table 23. Thailand Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 95 Table 24. Thailand Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 95 Table 25. Indonesia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 97 Table 26. Indonesia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 97 Table 27. Indonesia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 97 Table 28. Malaysia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 99 Table 29. Malaysia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 99 Table 30. Malaysia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 99 Table 31. Vietnam Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 101 Table 32. Vietnam Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 101 Table 33. Vietnam Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 101 Table 34. Taiwan Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 103 Table 35. Taiwan Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 103 Table 36. Taiwan Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 103 Table 37. Philippines Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 105 Table 38. Philippines Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 105 Table 39. Philippines Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 105 Table 40. DAQR: Company Snapshot 110 Table 41. DAQR: Business Segmentation 110 Table 42. DAQR: Product Portfolio 111 Table 43. DAQR: Revenue, 2017-2018, $ bn 111 Table 44. DAQR: Recent Developments 111 Table 45. Risk Evaluation for Investing in Southeast Asia Market, 2020-2027 122 Table 46. Critical Success Factors and Key Takeaways 125
List Of Figures

Figure 1. Research Method Flow Chart 11 Figure 2. Breakdown of Primary Research 14 Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16 Figure 4. Southeast Asia Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2020-2027 18 Figure 5. Southeast Asia Augmented Reality and Virtual Reality Market by Revenue, 2017-2027, $ bn 21 Figure 6. Impact of COVID-19 on Business 25 Figure 7. Primary Drivers and Impact Factors of Southeast Asia Augmented Reality and Virtual Reality Market 27 Figure 8. Primary Restraints and Impact Factors of Southeast Asia Augmented Reality and Virtual Reality Market 30 Figure 9. Porter’s Fiver Forces Analysis of Southeast Asia Augmented Reality and Virtual Reality Market 36 Figure 10. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2020-2027, % of Revenue 41 Figure 11. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 42 Figure 12. Southeast Asia Augmented Reality (AR) Market, 2017-2027, $ bn 43 Figure 13. Southeast Asia Virtual Reality (VR) Market, 2017-2027, $ bn 47 Figure 14. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Component, 2020-2027, % of Revenue 52 Figure 15. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by Component, Value ($ bn) and Share (%) 53 Figure 16. Southeast Asia AR and VR Hardware Market, 2017-2027, $ bn 54 Figure 17. Southeast Asia AR and VR Software Market, 2017-2027, $ bn 56 Figure 18. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2020-2027, % of Revenue 59 Figure 19. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by Device Type, Value ($ bn) and Share (%) 60 Figure 20. Southeast Asia AR Devices Market, 2017-2027, $ bn 61 Figure 21. Southeast Asia VR Devices Market, 2017-2027, $ bn 66 Figure 22. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2027, % of Revenue 72 Figure 23. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 73 Figure 24. Southeast Asia Augmented Reality and Virtual Reality Market for Gaming, 2017-2027, $ bn 74 Figure 25. Southeast Asia Augmented Reality and Virtual Reality Market for Entertainment & Media, 2017-2027, $ bn 75 Figure 26. Southeast Asia Augmented Reality and Virtual Reality Market for Aerospace & Defense, 2017-2027, $ bn 76 Figure 27. Southeast Asia Augmented Reality and Virtual Reality Market for Healthcare, 2017-2027, $ bn 77 Figure 28. Southeast Asia Augmented Reality and Virtual Reality Market for Education, 2017-2027, $ bn 78 Figure 29. Southeast Asia Augmented Reality and Virtual Reality Market for Manufacturing, 2017-2027, $ bn 79 Figure 30. Southeast Asia Augmented Reality and Virtual Reality Market for Retail, 2017-2027, $ bn 80 Figure 31. Southeast Asia Augmented Reality and Virtual Reality Market for Other Sectors, 2017-2027, $ bn 81 Figure 32. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by End-user, 2020-2027, % of Revenue 83 Figure 33. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by End-user, Value ($ bn) and Share (%) 84 Figure 34. Southeast Asia Consumer AR and VR Market, 2017-2027, $ bn 85 Figure 35. Southeast Asia Enterprise AR and VR Market, 2017-2027, $ bn 86 Figure 36. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Country, 2020 and 2027, % of Revenue 89 Figure 37. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by Country, Value ($ bn) and Share (%) 91 Figure 38. Augmented Reality and Virtual Reality Market in Singapore by Revenue, 2017-2027, $ bn 92 Figure 39. Augmented Reality and Virtual Reality Market in Thailand by Revenue, 2017-2027, $ bn 94 Figure 40. Augmented Reality and Virtual Reality Market in Indonesia by Revenue, 2017-2027, $ bn 96 Figure 41. Augmented Reality and Virtual Reality Market in Malaysia by Revenue, 2017-2027, $ bn 98 Figure 42. Augmented Reality and Virtual Reality Market in Vietnam by Revenue, 2017-2027, $ bn 100 Figure 43. Augmented Reality and Virtual Reality Market in Taiwan by Revenue, 2017-2027, $ bn 102 Figure 44. Augmented Reality and Virtual Reality Market in Philippines by Revenue, 2017-2027, $ bn 104 Figure 45. Augmented Reality and Virtual Reality Market in Rest of Southeast Asia by Revenue, 2017-2027, $ bn 106 Figure 46. Growth Stage of Southeast Asia Augmented Reality and Virtual Reality Industry over the Forecast Period 107
Key Players (this may not be a complete list and extra companies can be added upon request): 
DAQR	
EON. Reality Inc.	
Facebook	
Google	
HTC	
Microsoft	
Samsung	
Seiko Epson	
Sony	
Vuzix Corporation