Table of Contents:

1 Introduction    9
1.1 Industry Definition and Research Scope    9
1.1.1 Industry Definition    9
1.1.2 Research Scope    10
1.2 Research Methodology    13
1.2.1 Overview of Market Research Methodology    13
1.2.2 Market Assumption    14
1.2.3 Secondary Data    14
1.2.4 Primary Data    14
1.2.5 Data Filtration and Model Design    15
1.2.6 Market Size/Share Estimation    16
1.2.7 Research Limitations    17
1.3 Executive Summary    18
2 Market Overview and Dynamics    21
2.1 Market Size and Forecast    21
2.1.1 Impact of COVID-19 on World Economy    22
2.1.2 Impact of COVID-19 on the Market    25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    27
2.2 Major Growth Drivers    31
2.3 Market Restraints and Challenges    36
2.4 Emerging Opportunities and Market Trends    39
2.5 Porter’s Fiver Forces Analysis    43
3 Segmentation of Southeast Asia Market by Technology    47
3.1 Market Overview by Technology    47
3.2 Augmented Reality (AR)    49
3.2.1 Marker-based AR    50
3.2.2 Markerless AR    51
3.3 Virtual Reality (VR)    52
3.3.1 Nonimmersive Technology    53
3.3.2 Semi-Immersive Technology    54
3.3.3 Fully Immersive Technology    55
4 Segmentation of Southeast Asia Market by Offering    56
4.1 Market Overview by Offering    56
4.2 Hardware    58
4.2.1 Sensors    60
4.2.2 Semiconductor Component    61
4.2.3 Displays and Projectors    62
4.2.4 Position Trackers    63
4.2.5 Cameras    64
4.2.6 Other Hardware    65
4.3 Software    66
4.3.1 Software Developer Kits    67
4.3.2 Cloud-based Solutions    68
4.4 Services    69
5 Segmentation of Southeast Asia Market by Device Type    70
5.1 Market Overview by Device Type    70
5.2 AR Devices    72
5.2.1 Head-Mounted Display (HMD)    74
5.2.2 Head-Up Display (HUD)    75
5.2.3 Smart Glasses    76
5.2.4 Handheld Devices and Others    77
5.3 VR Devices    78
5.3.1 Head-Mounted Display (HMD)    80
5.3.2 Gesture-Tracking Device    81
5.3.3 Projector & Display Wall    82
6 Segmentation of Southeast Asia Market by Industry Vertical    83
6.1 Market Overview by Industry Vertical    83
6.2 Gaming & Entertainment    85
6.3 Industrial & Manufacturing    86
6.4 Aerospace & Defense    87
6.5 Healthcare    88
6.6 Education    89
6.7 Automotive    90
6.8 Retail & Marketing    91
6.9 Other Verticals    92
7 Segmentation of Southeast Asia Market by End User    93
7.1 Market Overview by End User    93
7.2 Consumer    95
7.3 Enterprise    96
7.3.1 Large Enterprises    97
7.3.2 Small- & Medium-sized Enterprises (SMEs)    98
8 Southeast Asia Market 2022-2032 by Region    99
8.1 Overview of Southeast Asia Market    99
8.2 Singapore    102
8.3 Thailand    105
8.4 Indonesia    107
8.5 Malaysia    109
8.6 Vietnam    111
8.7 Taiwan    113
8.8 Philippines    115
8.9 Other Regions    117
9 Competitive Landscape    118
9.1 Overview of Key Vendors    118
9.2 New Product Launch, Partnership, Investment, and M&A    121
9.3 Company Profiles    122
Apple Inc.    122
Atheer, Inc.    124
Blippar Ltd.    125
Catchoom Technologies, S.L.    126
EON Reality, Inc.    127
Facebook Inc.    128
Google, LLC    129
HP Development Co., L.P.    130
Intellectsoft LLC    131
Leap Motion, Inc.    132
Lumus Ltd.    133
Magic Leap, Inc    134
Microsoft Corp.    135
Niantic Inc.    136
Nintendo Co., Ltd.    137
Oculus VR, LLC    138
Optinvent S.A.    139
Popar Co., Ltd.    140
Qualcomm Technologies Inc.    141
Samsung Co., Ltd.    142
Sony Corporation    143
Total Immersion    144
Universal mCloud Corp. (NGRAIN)    145
Virtuix    146
Vuzix Corp.    147
Wayray AG    148
Wikitude GmbH    149
Zappar Ltd.    150
Zugara, Inc.    151
RELATED REPORTS    152

List of Tables:

Table 1. Snapshot of Southeast Asia Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032    19
Table 2. World Economic Outlook, 2021-2031    23
Table 3. World Economic Outlook, 2021-2023    24
Table 4. Scenarios for Economic Impact of Ukraine Crisis    28
Table 5. Main Product Trends and Market Opportunities in Southeast Asia Augmented Reality and Virtual Reality Market    39
Table 6. Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    47
Table 7. Southeast Asia Augmented Reality Market by Technology, 2022-2032, $ mn    49
Table 8. Southeast Asia Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn    50
Table 9. Southeast Asia Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn    51
Table 10. Southeast Asia Virtual Reality Market by Technology, 2022-2032, $ mn    52
Table 11. Southeast Asia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    56
Table 12. Southeast Asia Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn    59
Table 13. Southeast Asia Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn    66
Table 14. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn    70
Table 15. Southeast Asia Augmented Reality Market by Device, 2022-2032, $ mn    73
Table 16. Southeast Asia Virtual Reality Market by Device, 2022-2032, $ mn    79
Table 17. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    83
Table 18. Southeast Asia Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn    93
Table 19. Southeast Asia Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn    96
Table 20. Southeast Asia Augmented Reality and Virtual Reality Market by Region, 2022-2032, $ mn    100
Table 21. Singapore Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    104
Table 22. Singapore Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    104
Table 23. Singapore Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    104
Table 24. Thailand Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    106
Table 25. Thailand Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    106
Table 26. Thailand Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    106
Table 27. Indonesia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    108
Table 28. Indonesia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    108
Table 29. Indonesia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    108
Table 30. Malaysia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    110
Table 31. Malaysia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    110
Table 32. Malaysia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    110
Table 33. Vietnam Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    112
Table 34. Vietnam Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    112
Table 35. Vietnam Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    112
Table 36. Taiwan Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    114
Table 37. Taiwan Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    114
Table 38. Taiwan Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    114
Table 39. Philippines Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    116
Table 40. Philippines Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    116
Table 41. Philippines Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    116
Table 42. Apple Inc.: Company Snapshot    122
Table 43. Apple Inc.: Business Segmentation    123
Table 44. Apple Inc.: Product Portfolio    123

List of Figures:

Figure 1. Research Method Flow Chart    13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    16
Figure 3. Southeast Asia Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    18
Figure 4. Southeast Asia Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    21
Figure 5. Impact of COVID-19 on Business    25
Figure 6. Primary Drivers and Impact Factors of Southeast Asia Augmented Reality and Virtual Reality Market    31
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million    34
Figure 8. World Digital Gaming Market, 2022-2032, $ bn    34
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country    35
Figure 10. Primary Restraints and Impact Factors of Southeast Asia Augmented Reality and Virtual Reality Market    36
Figure 11. Investment Opportunity Analysis    40
Figure 12. Porter’s Fiver Forces Analysis of Southeast Asia Augmented Reality and Virtual Reality Market    43
Figure 13. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue    48
Figure 14. Southeast Asia Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)    48
Figure 15. Southeast Asia Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn    49
Figure 16. Southeast Asia Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn    50
Figure 17. Southeast Asia Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn    51
Figure 18. Southeast Asia Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn    52
Figure 19. Southeast Asia Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn    53
Figure 20. Southeast Asia Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn    54
Figure 21. Southeast Asia Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn    55
Figure 22. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue    57
Figure 23. Southeast Asia Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)    57
Figure 24. Southeast Asia Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn    58
Figure 25. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn    60
Figure 26. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    61
Figure 27. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    62
Figure 28. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    63
Figure 29. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn    64
Figure 30. Southeast Asia Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    65
Figure 31. Southeast Asia Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn    66
Figure 32. Southeast Asia Augmented Reality and Virtual Reality Market by Software: Software Developer Kits, 2022-2032, $ mn    67
Figure 33. Southeast Asia Augmented Reality and Virtual Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn    68
Figure 34. Southeast Asia Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn    69
Figure 35. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue    71
Figure 36. Southeast Asia Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)    71
Figure 37. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn    72
Figure 38. Southeast Asia Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    74
Figure 39. Southeast Asia Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn    75
Figure 40. Southeast Asia Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn    76
Figure 41. Southeast Asia Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn    77
Figure 42. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn    78
Figure 43. Southeast Asia Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    80
Figure 44. Southeast Asia Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn    81
Figure 45. Southeast Asia Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn    82
Figure 46. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, % of Revenue    84
Figure 47. Southeast Asia Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%)    84
Figure 48. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn    85
Figure 49. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn    86
Figure 50. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn    87
Figure 51. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn    88
Figure 52. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Education, 2022-2032, $ mn    89
Figure 53. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn    90
Figure 54. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn    91
Figure 55. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn    92
Figure 56. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue    94
Figure 57. Southeast Asia Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)    94
Figure 58. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Consumer, 2022-2032, $ mn    95
Figure 59. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Enterprise, 2022-2032, $ mn    96
Figure 60. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Large Enterprises, 2022-2032, $ mn    97
Figure 61. Southeast Asia Augmented Reality and Virtual Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn    98
Figure 62. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Region, 2022 and 2032, % of Revenue    100
Figure 63. Contribution to Southeast Asia 2023-2032 Cumulative Market by Region, Value ($ mn) and Share (%)    101
Figure 64. Augmented Reality and Virtual Reality Market in Singapore, 2022-2032, $ mn    103
Figure 65. Augmented Reality and Virtual Reality Market in Thailand, 2022-2032, $ mn    105
Figure 66. Augmented Reality and Virtual Reality Market in Indonesia, 2022-2032, $ mn    107
Figure 67. Augmented Reality and Virtual Reality Market in Malaysia, 2022-2032, $ mn    109
Figure 68. Augmented Reality and Virtual Reality Market in Vietnam, 2022-2032, $ mn    111
Figure 69. Augmented Reality and Virtual Reality Market in Taiwan, 2022-2032, $ mn    113
Figure 70. Augmented Reality and Virtual Reality Market in Philippines, 2022-2032, $ mn    115
Figure 71. Augmented Reality and Virtual Reality Market in Rest of Southeast Asia, 2022-2032, $ mn    117
Figure 72. Growth Stage of Southeast Asia Augmented Reality and Virtual Reality Industry over the Forecast Period    118

Selected Key Players:

Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)