Setting

North America Virtual Reality (VR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Nonimmersive, Semi-Immersive, Fully Immersive), Device (HMD, Gesture-Tracking, Projector & Display), Platform (Mobile, Console, PC), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

Published: 31 Oct 2023 | Report Code: 10247402 | Pages: 123

North America Virtual Reality (VR) Market is projected to grow by 25.1% annually in the forecast period and reach $89.94 billion by 2032, driven by the growing R&D investment, fast evolving technologies, the rising smartphone customer base, and the increasing applications of virtual reality across various industries. Highlighted with 27 tables and 61 figures, this 123-page report “North America Virtual Reality (VR) Market 2022-2032 by Offering (Hardware, Software, Services), Technology (Nonimmersive, Semi-Immersive, Fully Immersive), Device (HMD, Gesture-Tracking, Projector & Display), Platform (Mobile, Console, PC), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America Virtual Reality (VR) Market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

 

In-depth qualitative analyses include identification and investigation of the following aspects:
•  Market Structure 
•  Growth Drivers 
•  Restraints and Challenges
•  Emerging Product Trends & Market Opportunities
•  Porter’s Five Forces

 

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America virtual reality (VR) market in every aspect of the classification from perspectives of Offering, Technology, Device, Platform, Industry Vertical, End User, and Country.

 

Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Hardware
      o  Sensors
      o  Semiconductor Component
      o  Displays and Projectors
      o  Position Trackers
      o  Cameras
      o  Other Hardware
•  Software
      o  Software Developer Kits
      o  Cloud-based Solutions
•  Services

 

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Nonimmersive Technology
•  Semi-Immersive Technology
•  Fully Immersive Technology

 

By Device, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Head-Mounted Display (HMD)
•  Gesture-Tracking Device
•  Projector & Display Wall

 

By Platform, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Mobile VR
•  Console VR
•  PC VR

 

By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Gaming
•  Entertainment & Media
•  Aerospace & Defense
•  Healthcare
•  Education
•  Automotive
•  Retail & Marketing
•  Other Verticals

 

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Consumer
•  Enterprise
      o  Large Enterprises
      o  Small- & Medium-sized Enterprises (SMEs)

 

Geographically, the following national/local markets are fully investigated:
•  U.S.
•  Canada
•  Mexico

 

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Device, and Industry Vertical? over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

 

Selected Key Players: 
Apple Inc.
Atheer, Inc.
Cyberglove Systems Inc.
EON Reality, Inc.
Facebook Inc.
Google Inc.
Hewlett-Packard Development Company. L.P
Leap Motion, Inc.
Meta Inc.
Microsoft Corporation
Nintendo Co., Ltd.
Oculus VR, LLC
Qualcomm Technologies, Inc.
Samsung Electronics Co., Ltd.
Sixense Entertainment, Inc.
Sony Corporation
Total Immersion, Inc.
Virtuix
Zappar Ltd.

 

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Table of Contents:

1 Introduction    7
1.1 Industry Definition and Research Scope    7
1.1.1 Industry Definition    7
1.1.2 Research Scope    8
1.2 Research Methodology    11
1.2.1 Overview of Market Research Methodology    11
1.2.2 Market Assumption    12
1.2.3 Secondary Data    12
1.2.4 Primary Data    12
1.2.5 Data Filtration and Model Design    13
1.2.6 Market Size/Share Estimation    14
1.2.7 Research Limitations    15
1.3 Executive Summary    16
2 Market Overview and Dynamics    19
2.1 Market Size and Forecast    19
2.1.1 Impact of COVID-19 on World Economy    20
2.1.2 Impact of COVID-19 on the Market    23
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    25
2.2 Major Growth Drivers    29
2.3 Market Restraints and Challenges    33
2.4 Emerging Opportunities and Market Trends    36
2.5 Porter’s Fiver Forces Analysis    40
3 Segmentation of North America Market by Offering    44
3.1 Market Overview by Offering    44
3.2 Hardware    46
3.2.1 Sensors    48
3.2.2 Semiconductor Component    49
3.2.3 Displays and Projectors    50
3.2.4 Position Trackers    51
3.2.5 Cameras    52
3.2.6 Other Hardware    53
3.3 Software    54
3.3.1 Software Developer Kits    55
3.3.2 Cloud-based Solutions    56
3.4 Services    57
4 Segmentation of North America Market by Technology    58
4.1 Market Overview by Technology    58
4.2 Nonimmersive Technology    60
4.3 Semi-Immersive Technology    61
4.4 Fully Immersive Technology    62
5 Segmentation of North America Market by Device    63
5.1 Market Overview by Device    63
5.2 Head-Mounted Display (HMD)    65
5.3 Gesture-Tracking Device    66
5.4 Projector & Display Wall    67
6 Segmentation of North America Market by Platform    68
6.1 Market Overview by Platform    68
6.2 Mobile VR    70
6.3 Console VR    71
6.4 PC VR    72
7 Segmentation of North America Market by Industry Vertical    73
7.1 Market Overview by Industry Vertical    73
7.2 Gaming    75
7.3 Entertainment & Media    76
7.4 Aerospace & Defense    77
7.5 Healthcare    78
7.6 Education    79
7.7 Automotive    80
7.8 Retail & Marketing    81
7.9 Other Verticals    82
8 Segmentation of North America Market by End User    83
8.1 Market Overview by End User    83
8.2 Consumer    85
8.3 Enterprise    86
8.3.1 Large Enterprises    87
8.3.2 Small- & Medium-sized Enterprises (SMEs)    88
9 North America Market 2022-2032 by Country    89
9.1 Overview of North America Market    89
9.2 U.S.    92
9.3 Canada    95
9.4 Mexico    97
10 Competitive Landscape    99
10.1 Overview of Key Vendors    99
10.2 New Product Launch, Partnership, Investment, and M&A    102
10.3 Company Profiles    103
Apple Inc.    103
Atheer, Inc.    105
Cyberglove Systems Inc.    106
EON Reality, Inc.    107
Facebook Inc.    108
Google Inc.    109
Hewlett-Packard Development Company. L.P    110
Leap Motion, Inc.    111
Meta Inc.    112
Microsoft Corporation    113
Nintendo Co., Ltd.    114
Oculus VR, LLC    115
Qualcomm Technologies, Inc.    116
Samsung Electronics Co., Ltd.    117
Sixense Entertainment, Inc.    118
Sony Corporation    119
Total Immersion, Inc.    120
Virtuix    121
Zappar Ltd.    122
RELATED REPORTS    123

 

List of Tables:

Table 1. Snapshot of North America Virtual Reality Market in Balanced Perspective, 2022-2032    17
Table 2. World Economic Outlook, 2021-2031    21
Table 3. World Economic Outlook, 2021-2023    22
Table 4. Scenarios for Economic Impact of Ukraine Crisis    26
Table 5. Main Product Trends and Market Opportunities in North America Virtual Reality Market    36
Table 6. North America Virtual Reality Market by Offering, 2022-2032, $ mn    44
Table 7. North America Virtual Reality Market: Hardware by Type, 2022-2032, $ mn    47
Table 8. North America Virtual Reality Market: Software by Type, 2022-2032, $ mn    54
Table 9. North America Virtual Reality Market by Technology, 2022-2032, $ mn    58
Table 10. North America Virtual Reality Market by Device, 2022-2032, $ mn    63
Table 11. North America Virtual Reality Market by Platform, 2022-2032, $ mn    68
Table 12. North America Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    73
Table 13. North America Virtual Reality Market by End User, 2022-2032, $ mn    83
Table 14. North America Virtual Reality Market: Enterprise by Type, 2022-2032, $ mn    86
Table 15. North America Virtual Reality Market by Country, 2022-2032, $ mn    90
Table 16. U.S. Virtual Reality Market by Technology, 2022-2032, $ mn    94
Table 17. U.S. Virtual Reality Market by Device, 2022-2032, $ mn    94
Table 18. U.S. Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    94
Table 19. Canada Virtual Reality Market by Technology, 2022-2032, $ mn    96
Table 20. Canada Virtual Reality Market by Device, 2022-2032, $ mn    96
Table 21. Canada Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    96
Table 22. Mexico Virtual Reality Market by Technology, 2022-2032, $ mn    98
Table 23. Mexico Virtual Reality Market by Device, 2022-2032, $ mn    98
Table 24. Mexico Virtual Reality Market by Industry Vertical, 2022-2032, $ mn    98
Table 25. Apple Inc.: Company Snapshot    103
Table 26. Apple Inc.: Business Segmentation    104
Table 27. Apple Inc.: Product Portfolio    104

 

List of Figures:

Figure 1. Research Method Flow Chart    11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    14
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    16
Figure 4. North America Virtual Reality Market, 2022-2032, $ mn    19
Figure 5. Impact of COVID-19 on Business    23
Figure 6. Primary Drivers and Impact Factors of North America Virtual Reality Market    29
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million    32
Figure 8. World Digital Gaming Market, 2022-2032, $ bn    32
Figure 9. Primary Restraints and Impact Factors of North America Virtual Reality Market    33
Figure 10. Investment Opportunity Analysis    37
Figure 11. Porter’s Fiver Forces Analysis of North America Virtual Reality Market    40
Figure 12. Breakdown of North America Virtual Reality Market by Offering, 2022-2032, % of Revenue    45
Figure 13. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)    45
Figure 14. North America Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn    46
Figure 15. North America Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn    48
Figure 16. North America Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    49
Figure 17. North America Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    50
Figure 18. North America Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    51
Figure 19. North America Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn    52
Figure 20. North America Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    53
Figure 21. North America Virtual Reality Market by Offering: Software, 2022-2032, $ mn    54
Figure 22. North America Virtual Reality Market by Software: Software Developer Kits, 2022-2032, $ mn    55
Figure 23. North America Virtual Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn    56
Figure 24. North America Virtual Reality Market by Offering: Services, 2022-2032, $ mn    57
Figure 25. Breakdown of North America Virtual Reality Market by Technology, 2022-2032, % of Sales Revenue    59
Figure 26. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)    59
Figure 27. North America Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn    60
Figure 28. North America Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn    61
Figure 29. North America Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn    62
Figure 30. Breakdown of North America Virtual Reality Market by Device, 2022-2032, % of Sales Revenue    64
Figure 31. North America Addressable Market Cap in 2023-2032 by Device, Value ($ mn) and Share (%)    64
Figure 32. North America Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    65
Figure 33. North America Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn    66
Figure 34. North America Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn    67
Figure 35. Breakdown of North America Virtual Reality Market by Platform, 2022-2032, % of Revenue    69
Figure 36. North America Addressable Market Cap in 2023-2032 by Platform, Value ($ mn) and Share (%)    69
Figure 37. North America Virtual Reality Market by Platform: Mobile VR, 2022-2032, $ mn    70
Figure 38. North America Virtual Reality Market by Platform: Console VR, 2022-2032, $ mn    71
Figure 39. North America Virtual Reality Market by Platform: PC VR, 2022-2032, $ mn    72
Figure 40. Breakdown of North America Virtual Reality Market by Industry Vertical, 2022-2032, % of Revenue    74
Figure 41. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%)    74
Figure 42. North America Virtual Reality Market by Industry Vertical: Gaming, 2022-2032, $ mn    75
Figure 43. North America Virtual Reality Market by Industry Vertical: Entertainment & Media, 2022-2032, $ mn    76
Figure 44. North America Virtual Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn    77
Figure 45. North America Virtual Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn    78
Figure 46. North America Virtual Reality Market by Industry Vertical: Education, 2022-2032, $ mn    79
Figure 47. North America Virtual Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn    80
Figure 48. North America Virtual Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn    81
Figure 49. North America Virtual Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn    82
Figure 50. Breakdown of North America Virtual Reality Market by End User, 2022-2032, % of Revenue    83
Figure 51. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)    84
Figure 52. North America Virtual Reality Market by End User: Consumer, 2022-2032, $ mn    85
Figure 53. North America Virtual Reality Market by End User: Enterprise, 2022-2032, $ mn    86
Figure 54. North America Virtual Reality Market by Enterprise: Large Enterprises, 2022-2032, $ mn    87
Figure 55. North America Virtual Reality Market by Enterprise: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn    88
Figure 56. Breakdown of North America Virtual Reality Market by Country, 2022 and 2032, % of Revenue    90
Figure 57. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    91
Figure 58. U.S. Virtual Reality Market, 2022-2032, $ mn    93
Figure 59. Canada Virtual Reality Market, 2022-2032, $ mn    95
Figure 60. Virtual Reality Market in Mexico, 2022-2032, $ mn    97
Figure 61. Growth Stage of North America Virtual Reality Industry over the Forecast Period    99
Selected Key Players:

Apple Inc.
Atheer, Inc.
Cyberglove Systems Inc.
EON Reality, Inc.
Facebook Inc.
Google Inc.
Hewlett-Packard Development Company. L.P
Leap Motion, Inc.
Meta Inc.
Microsoft Corporation
Nintendo Co., Ltd.
Oculus VR, LLC
Qualcomm Technologies, Inc.
Samsung Electronics Co., Ltd.
Sixense Entertainment, Inc.
Sony Corporation
Total Immersion, Inc.
Virtuix
Zappar Ltd.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)