Setting

North America Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity

Published: 31 Oct 2023 | Report Code: 10247414 | Pages: 133

North America Automotive Augmented Reality and Virtual Reality Market is projected to grow by 29.2% annually in the forecast period and reach $18.06 billion by 2032, driven by the rising adoption of advanced technologies in the automotive industry, the growing advancement in connected vehicles and immersive technologies, and the cost-effective benefits associated with the use of AR & VR. Highlighted with 33 tables and 65 figures, this 133-page report “North America Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America Automotive Augmented Reality and Virtual Reality Market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

 

In-depth qualitative analyses include identification and investigation of the following aspects:
•  Market Structure 
•  Growth Drivers 
•  Restraints and Challenges
•  Emerging Product Trends & Market Opportunities
•  Porter’s Five Forces

 

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America Automotive Augmented Reality and Virtual Reality Market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, Vehicle Type, Driving Autonomy, and Country.

 

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Augmented Reality (AR)
      o  Marker-based Augmented Reality (Passive Marker, Active Marker)
      o  Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
      o  Other Technologies
•  Virtual Reality (VR)
      o  Nonimmersive Technology
      o  Semi-Immersive Technology
      o  Fully Immersive Technology

 

Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Hardware
      o  Sensors
      o  Semiconductor Component
      o  Displays and Projectors
      o  Position Trackers
      o  Cameras
      o  Other Hardware
•  Software
      o  Software Developer Kits
      o  Imaging Solutions
      o  Enterprise Solutions 
      o  Content Platforms
      o  Other Software
•  Services
      o  Cloud Services
      o  System Integration
      o  Consulting
      o  Other Services

 

By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  AR Devices
      o  Head-Mounted Display (HMD)
      o  Head-Up Display (HUD)
      o  Smart Glasses
      o  Handheld Devices and Others
•  VR Devices
      o  Head-Mounted Display (HMD)
      o  Gesture-Tracking Device
      o  Projector & Display Wall

 

By Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Manufacturing & Supply
•  Research & Development
•  Marketing & Sales
•  Aftermarket Service
•  Support Functions & Training
•  Other Applications

 

By Vehicle Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Passenger Vehicles
•  Commercial Vehicles

 

By Driving Autonomy, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Conventional Driving
•  Autonomous & Semi-autonomous Driving

 

Geographically, the following national/local markets are fully investigated:
•  U.S.
•  Canada
•  Mexico

 

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Application, and Vehicle Type over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

 

Selected Key Players: 
AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG

 

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Table of Contents:

1 Introduction    9
1.1 Industry Definition and Research Scope    9
1.1.1 Industry Definition    9
1.1.2 Research Scope    10
1.2 Research Methodology    13
1.2.1 Overview of Market Research Methodology    13
1.2.2 Market Assumption    14
1.2.3 Secondary Data    14
1.2.4 Primary Data    14
1.2.5 Data Filtration and Model Design    15
1.2.6 Market Size/Share Estimation    16
1.2.7 Research Limitations    17
1.3 Executive Summary    18
2 Market Overview and Dynamics    21
2.1 Market Size and Forecast    21
2.1.1 Impact of COVID-19 on World Economy    22
2.1.2 Impact of COVID-19 on the Market    25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    27
2.2 Major Growth Drivers    31
2.3 Market Restraints and Challenges    35
2.4 Emerging Opportunities and Market Trends    38
2.5 Porter’s Fiver Forces Analysis    42
3 Segmentation of North America Market by Technology    46
3.1 Market Overview by Technology    46
3.2 Augmented Reality (AR)    48
3.2.1 Marker-based AR    49
3.2.2 Markerless AR    50
3.2.3 Other Technologies    51
3.3 Virtual Reality (VR)    52
3.3.1 Nonimmersive Technology    53
3.3.2 Semi-Immersive Technology    54
3.3.3 Fully Immersive Technology    55
4 Segmentation of North America Market by Offering    56
4.1 Market Overview by Offering    56
4.2 Hardware    58
4.2.1 Sensors    60
4.2.2 Semiconductor Component    61
4.2.3 Displays and Projectors    62
4.2.4 Position Trackers    63
4.2.5 Cameras    64
4.2.6 Other Hardware    65
4.3 Software    66
4.4 Services    68
5 Segmentation of North America Market by Device Type    70
5.1 Market Overview by Device Type    70
5.2 AR Devices    72
5.2.1 Head-Mounted Display (HMD)    74
5.2.2 Head-Up Display (HUD)    75
5.2.3 Smart Glasses    76
5.2.4 Handheld Devices and Others    77
5.3 VR Devices    78
5.3.1 Head-Mounted Display (HMD)    80
5.3.2 Gesture-Tracking Device    81
5.3.3 Projector & Display Wall    82
6 Segmentation of North America Market by Application    83
6.1 Market Overview by Application    83
6.2 Manufacturing & Supply    85
6.3 Research & Development    86
6.4 Marketing & Sales    87
6.5 Aftermarket Service    88
6.6 Support Functions & Training    89
6.7 Other Applications    90
7 Segmentation of North America Market by Vehicle Type    91
7.1 Market Overview by Vehicle Type    91
7.2 Passenger Vehicles    93
7.3 Commercial Vehicles    94
8 Segmentation of North America Market by Driving Autonomy    95
8.1 Market Overview by Driving Autonomy    95
8.2 Conventional Driving    97
8.3 Autonomous & Semi-autonomous Driving    98
9 North America Market 2022-2032 by Country    99
9.1 Overview of North America Market    99
9.2 U.S.    102
9.3 Canada    105
9.4 Mexico    107
10 Competitive Landscape    109
10.1 Overview of Key Vendors    109
10.2 New Product Launch, Partnership, Investment, and M&A    112
10.3 Company Profiles    113
AutoVRse    113
Continental AG    115
DENSO    116
Garmin    117
General Motors (GM)    118
HARMAN International    119
HTC Corporation    120
Hyundai Motor Company    121
Jaguar    122
Mercedes-Benz    123
Microsoft Corporation    124
Nippon Seiki    125
NVIDIA    126
Panasonic    127
Robert Bosch GmbH    128
Unity Technologies ApS    129
Visteon Corporation    130
Volkswagen AG    131
WayRay AG    132
RELATED REPORTS    133

 

List of Tables:

Table 1. Snapshot of North America Automotive Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032    19
Table 2. World Economic Outlook, 2021-2031    23
Table 3. World Economic Outlook, 2021-2023    24
Table 4. Scenarios for Economic Impact of Ukraine Crisis    28
Table 5. Main Product Trends and Market Opportunities in North America Automotive Augmented Reality and Virtual Reality Market    38
Table 6. North America Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    46
Table 7. North America Automotive Augmented Reality Market by Technology, 2022-2032, $ mn    48
Table 8. North America Automotive Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn    49
Table 9. North America Automotive Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn    50
Table 10. North America Automotive Virtual Reality Market by Technology, 2022-2032, $ mn    52
Table 11. North America Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    56
Table 12. North America Automotive Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn    59
Table 13. North America Automotive Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn    67
Table 14. North America Automotive Augmented Reality and Virtual Reality Market: Service by Type, 2022-2032, $ mn    69
Table 15. North America Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn    70
Table 16. North America Automotive Augmented Reality Market by Device, 2022-2032, $ mn    73
Table 17. North America Automotive Virtual Reality Market by Device, 2022-2032, $ mn    79
Table 18. North America Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    83
Table 19. North America Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    91
Table 20. North America Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, $ mn    95
Table 21. North America Automotive Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    100
Table 22. U.S. Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    104
Table 23. U.S. Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    104
Table 24. U.S. Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    104
Table 25. Canada Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    106
Table 26. Canada Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    106
Table 27. Canada Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    106
Table 28. Mexico Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    108
Table 29. Mexico Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    108
Table 30. Mexico Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    108
Table 31. AutoVRse: Company Snapshot    113
Table 32. AutoVRse: Business Segmentation    114
Table 33. AutoVRse: Product Portfolio    114

 

List of Figures:

Figure 1. Research Method Flow Chart    13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    16
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    18
Figure 4. North America Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    21
Figure 5. Impact of COVID-19 on Business    25
Figure 6. Primary Drivers and Impact Factors of North America Automotive Augmented Reality and Virtual Reality Market    31
Figure 7. World Autonomous Vehicle (AV) Market 2020-2030, Sales Revenue ($ bn) and Volume (million units)    34
Figure 8. World Installed Car Base by Connectivity, 2019-2030, million units    34
Figure 9. Primary Restraints and Impact Factors of North America Automotive Augmented Reality and Virtual Reality Market    35
Figure 10. Investment Opportunity Analysis    39
Figure 11. Porter’s Fiver Forces Analysis of North America Automotive Augmented Reality and Virtual Reality Market    42
Figure 12. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue    47
Figure 13. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)    47
Figure 14. North America Automotive Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn    48
Figure 15. North America Automotive Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn    49
Figure 16. North America Automotive Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn    50
Figure 17. North America Automotive Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn    51
Figure 18. North America Automotive Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn    52
Figure 19. North America Automotive Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn    53
Figure 20. North America Automotive Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn    54
Figure 21. North America Automotive Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn    55
Figure 22. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue    57
Figure 23. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)    57
Figure 24. North America Automotive Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn    58
Figure 25. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn    60
Figure 26. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    61
Figure 27. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    62
Figure 28. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    63
Figure 29. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn    64
Figure 30. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    65
Figure 31. North America Automotive Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn    66
Figure 32. North America Automotive Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn    68
Figure 33. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue    71
Figure 34. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)    71
Figure 35. North America Automotive Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn    72
Figure 36. North America Automotive Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    74
Figure 37. North America Automotive Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn    75
Figure 38. North America Automotive Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn    76
Figure 39. North America Automotive Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn    77
Figure 40. North America Automotive Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn    78
Figure 41. North America Automotive Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    80
Figure 42. North America Automotive Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn    81
Figure 43. North America Automotive Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn    82
Figure 44. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, % of Revenue    84
Figure 45. North America Addressable Market Cap in 2023-2032 by Application, Value ($ mn) and Share (%)    84
Figure 46. North America Automotive Augmented Reality and Virtual Reality Market by Application: Manufacturing & Supply, 2022-2032, $ mn    85
Figure 47. North America Automotive Augmented Reality and Virtual Reality Market by Application: Research & Development, 2022-2032, $ mn    86
Figure 48. North America Automotive Augmented Reality and Virtual Reality Market by Application: Marketing & Sales, 2022-2032, $ mn    87
Figure 49. North America Automotive Augmented Reality and Virtual Reality Market by Application: Aftermarket Service, 2022-2032, $ mn    88
Figure 50. North America Automotive Augmented Reality and Virtual Reality Market by Application: Support Functions & Training, 2022-2032, $ mn    89
Figure 51. North America Automotive Augmented Reality and Virtual Reality Market by Application: Other Applications, 2022-2032, $ mn    90
Figure 52. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, % of Revenue    92
Figure 53. North America Addressable Market Cap in 2023-2032 by Vehicle Type, Value ($ mn) and Share (%)    92
Figure 54. North America Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Passenger Vehicles, 2022-2032, $ mn    93
Figure 55. North America Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Commercial Vehicles, 2022-2032, $ mn    94
Figure 56. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, % of Revenue    96
Figure 57. North America Addressable Market Cap in 2023-2032 by Driving Autonomy, Value ($ mn) and Share (%)    96
Figure 58. North America Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Conventional Driving, 2022-2032, $ mn    97
Figure 59. North America Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Autonomous & Semi-autonomous Driving, 2022-2032, $ mn    98
Figure 60. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    100
Figure 61. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    101
Figure 62. U.S. Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    103
Figure 63. Canada Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    105
Figure 64. Automotive Augmented Reality and Virtual Reality Market in Mexico, 2022-2032, $ mn    107
Figure 65. Growth Stage of North America Automotive Augmented Reality and Virtual Reality Industry over the Forecast Period    109
Selected Key Players:

AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)