Published: 18 Mar 2020 | Report Code: 10247409 | Pages: 161
Global augmented reality market is expected to grow by 48.8% annually in the forecast period and reach $231.34 billion by 2026. Highlighted with 85 tables and 75 figures, this 161-page report “Global Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Region 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global augmented reality market in every aspect of the classification from perspectives of Component, Technology, Device, Industry Vertical, End User, and Region. Based on Component, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Hardware • Sensors • Semiconductor Component • Displays and Projectors • Position Trackers • Cameras • Others Software • Software Developer Kits • Cloud Services Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Marker-based Augmented Reality • Passive Marker • Active Marker Markerless Augmented Reality • Model based Tracking • Image based Processing Based on Device, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Head-Mounted Display (HMD) • Head-Up Display (HUD) • Handheld Device Based on Industry Vertical, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education • Automotive • Retail & Marketing • Other Verticals Based on End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Consumer Enterprise • Large Enterprises • Small- & Medium-sized Enterprises Geographically, the following regions together with the listed national/local markets are fully investigated: • APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka) • Europe (Germany, UK, France, Italy, Russia, Spain, Rest of Europe; Rest of Europe is further segmented into The Netherlands, Denmark, Austria, Norway, Sweden, Belgium, Poland, Czech Republic, Slovakia, Hungary, and Romania) • North America (U.S. and Canada) • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) • RoW (Saudi Arabia, UAE, South Africa) For each of the aforementioned regions and countries, market analysis and revenue data are available for 2015-2026. The breakdown of all regional markets by country and split of major national markets by Technology, Device, and Industry Vertical over the years 2015-2026 are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in global augmented reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Apple Inc. Atheer, Inc. Blippar Ltd. Catchoom Technologies, S.L. Facebook Inc Google, LLC HP Development Co., L.P. Intellectsoft LLC Lumus Ltd. Magic Leap, Inc Microsoft Corp. Niantic Inc. Optinvent S.A. Popar Co Ltd Qualcomm Technologies Inc. Samsung Co Ltd. Sony Corporation Total Immersion Universal mCloud Corp. (NGRAIN) Vuzix Corp. Wayray AG Wikitude GmbH Zugara, Inc. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Table Of Contents
1 Introduction 8 1.1 Industry Definition and Research Scope 8 1.1.1 Industry Definition 8 1.1.2 Research Scope 9 1.2 Research Methodology 11 1.2.1 Overview of Market Research Methodology 11 1.2.2 Market Assumption 12 1.2.3 Secondary Data 12 1.2.4 Primary Data 12 1.2.5 Data Filtration and Model Design 13 1.2.6 Market Size/Share Estimation 14 1.2.7 Research Limitations 15 1.3 Executive Summary 16 2 Market Overview and Dynamics 18 2.1 Market Size and Forecast 18 2.2 Major Growth Drivers 19 2.3 Market Restraints and Challenges 22 2.4 Emerging Opportunities and Market Trends 25 2.5 Porter’s Fiver Forces Analysis 28 3 Segmentation of Global Market by Component 32 3.1 Market Overview by Component 32 3.2 Hardware 34 3.3 Software 36 4 Segmentation of Global Market by Technology 38 4.1 Market Overview by Technology 38 4.2 Marker-based Augmented Reality 40 4.3 Markerless Augmented Reality 41 5 Segmentation of Global Market by Device 42 5.1 Market Overview by Device 42 5.2 Head-Mounted Display (HMD) 44 5.3 Head-Up Display (HUD) 45 5.4 Handheld Device 46 6 Segmentation of Global Market by Industry Vertical 47 6.1 Market Overview by Industry Vertical 47 6.2 Gaming 49 6.3 Entertainment & Media 50 6.4 Aerospace & Defense 51 6.5 Healthcare 52 6.6 Education 53 6.7 Automotive 54 6.8 Retail & Marketing 55 6.9 Other Verticals 56 7 Segmentation of Global Market by End User 57 7.1 Market Overview by End User 57 7.2 Consumer 59 7.3 Enterprise 60 8 Segmentation of Global Market by Region 61 8.1 Geographic Market Overview 2019-2026 61 8.2 North America Market 2019-2026 by Country 65 8.2.1 Overview of North America Market 65 8.2.2 U.S. Market 68 8.2.3 Canadian Market 72 8.3 European Market 2019-2026 by Country 74 8.3.1 Overview of European Market 74 8.3.2 UK 77 8.3.3 France 79 8.3.4 Germany 81 8.3.5 Spain 83 8.3.6 Italy 85 8.3.7 Russia 87 8.3.8 Rest of European Market 89 8.4 Asia-Pacific Market 2019-2026 by Country 91 8.4.1 Overview of Asia-Pacific Market 91 8.4.2 China 94 8.4.3 Japan 96 8.4.4 India 99 8.4.5 Australia 101 8.4.6 South Korea 103 8.4.7 Rest of APAC Region 105 8.5 Latin America Market 2019-2026 by Country 107 8.5.1 Argentina 110 8.5.2 Brazil 112 8.5.3 Mexico 114 8.5.4 Rest of Latin America Market 116 8.6 Rest of World Market 2019-2026 by Country 117 8.6.1 UAE 120 8.6.2 Saudi Arabia 122 8.6.3 South Africa 124 8.6.4 Other National Markets 126 9 Competitive Landscape 127 9.1 Overview of Key Vendors 127 9.2 New Product Launch, Partnership, Investment, and M&A 130 9.3 Company Profiles 131 Apple Inc. 131 Atheer, Inc. 133 Blippar Ltd. 134 Catchoom Technologies, S.L. 135 Facebook Inc 136 Google, LLC 137 HP Development Co., L.P. 138 Intellectsoft LLC 139 Lumus Ltd. 140 Magic Leap, Inc 141 Microsoft Corp. 142 Niantic Inc. 143 Optinvent S.A. 144 Popar Co Ltd 145 Qualcomm Technologies Inc. 146 Samsung Co Ltd. 147 Sony Corporation 148 Total Immersion 149 Universal mCloud Corp. (NGRAIN) 150 Vuzix Corp. 151 Wayray AG 152 Wikitude GmbH 153 Zugara, Inc. 154 10 Investing in Global Market: Risk Assessment and Management 155 10.1 Risk Evaluation of Global Market 155 10.2 Critical Success Factors (CSFs) 158 Related Reports and Products 161
:List Of Tables
Table 1. Snapshot of Global Augmented Reality Market, 2019-2026 17 Table 2. Main Product Trends and Market Opportunities in Global Augmented Reality Market 25 Table 3. Global Augmented Reality Market by Component, 2015-2026, $ mn 32 Table 4. Global Augmented Reality Market: Hardware by Type, 2015-2026, $ mn 35 Table 5. Global Augmented Reality Market: Software by Type, 2015-2026, $ mn 36 Table 6. Global Augmented Reality Market by Technology, 2015-2026, $ mn 38 Table 7. Global Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ mn 40 Table 8. Global Augmented Reality Market: Markerless AR by Type, 2015-2026, $ mn 41 Table 9. Global Augmented Reality Market by Device, 2015-2026, $ mn 42 Table 10. Global Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 47 Table 11. Global Augmented Reality Market by End User, 2015-2026, $ mn 57 Table 12. Global Augmented Reality Market: Enterprise by Size, 2015-2026, $ mn 60 Table 13. Global Augmented Reality Market by Region, 2015-2026, $ mn 62 Table 14. Leading National Augmented Reality Market, 2019 and 2026, $ mn 64 Table 15. North America Augmented Reality Market by Country, 2015-2026, $ mn 67 Table 16. U.S. Augmented Reality Market by Technology, 2015-2026, $ mn 70 Table 17. U.S. Augmented Reality Market by Device, 2015-2026, $ mn 70 Table 18. U.S. Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 70 Table 19. Canada Augmented Reality Market by Technology, 2015-2026, $ mn 73 Table 20. Canada Augmented Reality Market by Device, 2015-2026, $ mn 73 Table 21. Canada Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 73 Table 22. Europe Augmented Reality Market by Country, 2015-2026, $ mn 76 Table 23. UK Augmented Reality Market by Technology, 2015-2026, $ mn 78 Table 24. UK Augmented Reality Market by Device, 2015-2026, $ mn 78 Table 25. UK Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 78 Table 26. France Augmented Reality Market by Technology, 2015-2026, $ mn 80 Table 27. France Augmented Reality Market by Device, 2015-2026, $ mn 80 Table 28. France Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 80 Table 29. Germany Augmented Reality Market by Technology, 2015-2026, $ mn 82 Table 30. Germany Augmented Reality Market by Device, 2015-2026, $ mn 82 Table 31. Germany Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 82 Table 32. Spain Augmented Reality Market by Technology, 2015-2026, $ mn 84 Table 33. Spain Augmented Reality Market by Device, 2015-2026, $ mn 84 Table 34. Spain Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 84 Table 35. Italy Augmented Reality Market by Technology, 2015-2026, $ mn 86 Table 36. Italy Augmented Reality Market by Device, 2015-2026, $ mn 86 Table 37. Italy Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 86 Table 38. Russia Augmented Reality Market by Technology, 2015-2026, $ mn 88 Table 39. Russia Augmented Reality Market by Device, 2015-2026, $ mn 88 Table 40. Russia Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 88 Table 41. Augmented Reality Market in Rest of Europe by Country, 2019-2026, $ mn 90 Table 42. APAC Augmented Reality Market by Country, 2015-2026, $ mn 93 Table 43. China Augmented Reality Market by Technology, 2015-2026, $ mn 95 Table 44. China Augmented Reality Market by Device, 2015-2026, $ mn 95 Table 45. China Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 95 Table 46. Japan Augmented Reality Market by Technology, 2015-2026, $ mn 98 Table 47. Japan Augmented Reality Market by Device, 2015-2026, $ mn 98 Table 48. Japan Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 98 Table 49. India Augmented Reality Market by Technology, 2015-2026, $ mn 100 Table 50. India Augmented Reality Market by Device, 2015-2026, $ mn 100 Table 51. India Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 100 Table 52. Australia Augmented Reality Market by Technology, 2015-2026, $ mn 102 Table 53. Australia Augmented Reality Market by Device, 2015-2026, $ mn 102 Table 54. Australia Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 102 Table 55. South Korea Augmented Reality Market by Technology, 2015-2026, $ mn 104 Table 56. South Korea Augmented Reality Market by Device, 2015-2026, $ mn 104 Table 57. South Korea Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 104 Table 58. Augmented Reality Market in Rest of APAC by Country, 2015-2026, $ mn 106 Table 59. Latin America Augmented Reality Market by Country, 2015-2026, $ mn 109 Table 60. Argentina Augmented Reality Market by Technology, 2015-2026, $ mn 111 Table 61. Argentina Augmented Reality Market by Device, 2015-2026, $ mn 111 Table 62. Argentina Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 111 Table 63. Brazil Augmented Reality Market by Technology, 2015-2026, $ mn 113 Table 64. Brazil Augmented Reality Market by Device, 2015-2026, $ mn 113 Table 65. Brazil Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 113 Table 66. Mexico Augmented Reality Market by Technology, 2015-2026, $ mn 115 Table 67. Mexico Augmented Reality Market by Device, 2015-2026, $ mn 115 Table 68. Mexico Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 115 Table 69. RoW Augmented Reality Market by Country, 2015-2026, $ mn 119 Table 70. UAE Augmented Reality Market by Technology, 2015-2026, $ mn 121 Table 71. UAE Augmented Reality Market by Device, 2015-2026, $ mn 121 Table 72. UAE Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 121 Table 73. Saudi Arabia Augmented Reality Market by Technology, 2015-2026, $ mn 123 Table 74. Saudi Arabia Augmented Reality Market by Device, 2015-2026, $ mn 123 Table 75. Saudi Arabia Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 123 Table 76. South Africa Augmented Reality Market by Technology, 2015-2026, $ mn 125 Table 77. South Africa Augmented Reality Market by Device, 2015-2026, $ mn 125 Table 78. South Africa Augmented Reality Market by Industry Vertical, 2015-2026, $ mn 125 Table 79. Apple Inc.: Company Snapshot 131 Table 80. Apple Inc.: Business Segmentation 131 Table 81. Apple Inc.: Product Portfolio 132 Table 82. Apple Inc.: Revenue, 2016-2018, $ mn 132 Table 83. Apple Inc.: Recent Developments 132 Table 84. Risk Evaluation for Investing in Global Market, 2019-2026 156 Table 85. Critical Success Factors and Key Takeaways 159
:List Of Figures
Figure 1. Research Method Flow Chart 11 Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14 Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16 Figure 4. Global Augmented Reality Market, 2015-2026, $ mn 18 Figure 5. Primary Drivers and Impact Factors of Global Augmented Reality Market 19 Figure 6. Primary Restraints and Impact Factors of Global Augmented Reality Market 22 Figure 7. Porter’s Fiver Forces Analysis of Global Augmented Reality Market 28 Figure 8. Breakdown of Global Augmented Reality Market by Component, 2019-2026, % of Revenue 32 Figure 9. Contribution to Global 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 33 Figure 10. Global Augmented Reality Market: Hardware, 2015-2026, $ mn 34 Figure 11. Global Augmented Reality Market: Software, 2015-2026, $ mn 36 Figure 12. Breakdown of Global Augmented Reality Market by Technology, 2019-2026, % of Revenue 38 Figure 13. Contribution to Global 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 39 Figure 14. Global Augmented Reality Market: Marker-based Augmented Reality, 2015-2026, $ mn 40 Figure 15. Global Augmented Reality Market: Markerless Augmented Reality, 2015-2026, $ mn 41 Figure 16. Breakdown of Global Augmented Reality Market by Device, 2019-2026, % of Revenue 42 Figure 17. Contribution to Global 2020-2026 Cumulative Revenue by Device, Value ($ mn) and Share (%) 43 Figure 18. Global Augmented Reality Market: Head-Mounted Display (HMD), 2015-2026, $ mn 44 Figure 19. Global Augmented Reality Market: Head-Up Display (HUD), 2015-2026, $ mn 45 Figure 20. Global Augmented Reality Market: Handheld Device, 2015-2026, $ mn 46 Figure 21. Breakdown of Global Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue 47 Figure 22. Contribution to Global 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ mn) and Share (%) 48 Figure 23. Global Augmented Reality Market: Gaming, 2015-2026, $ mn 49 Figure 24. Global Augmented Reality Market: Entertainment & Media, 2015-2026, $ mn 50 Figure 25. Global Augmented Reality Market: Aerospace & Defense, 2015-2026, $ mn 51 Figure 26. Global Augmented Reality Market: Healthcare, 2015-2026, $ mn 52 Figure 27. Global Augmented Reality Market: Education, 2015-2026, $ mn 53 Figure 28. Global Augmented Reality Market: Automotive, 2015-2026, $ mn 54 Figure 29. Global Augmented Reality Market: Retail & Marketing, 2015-2026, $ mn 55 Figure 30. Global Augmented Reality Market: Other Verticals, 2015-2026, $ mn 56 Figure 31. Breakdown of Global Augmented Reality Market by End User, 2019-2026, % of Revenue 57 Figure 32. Contribution to Global 2020-2026 Cumulative Revenue by End User, Value ($ mn) and Share (%) 58 Figure 33. Global Augmented Reality Market: Consumer, 2015-2026, $ mn 59 Figure 34. Global Augmented Reality Market: Enterprise, 2015-2026, $ mn 60 Figure 35. Global Market Snapshot by Region 61 Figure 36. Geographic Spread of Worldwide Augmented Reality Market, 2019-2026, % of Revenue 62 Figure 37. Contribution to Global 2020-2026 Cumulative Revenue by Region, Value ($ mn) and Share (%) 63 Figure 38. North American Augmented Reality Market, 2015-2026, $ mn 66 Figure 39. Breakdown of North America Augmented Reality Market by Country, 2019 and 2026, % of Revenue 66 Figure 40. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 67 Figure 41. U.S. Augmented Reality Market, 2015-2026, $ mn 69 Figure 42. Canada Augmented Reality Market, 2015-2026, $ mn 72 Figure 43. European Augmented Reality Market, 2015-2026, $ mn 75 Figure 44. Breakdown of European Augmented Reality Market by Country, 2019 and 2026, % of Revenue 75 Figure 45. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 76 Figure 46. Augmented Reality Market in UK, 2015-2026, $ mn 77 Figure 47. Augmented Reality Market in France, 2015-2026, $ mn 79 Figure 48. Augmented Reality Market in Germany, 2015-2026, $ mn 81 Figure 49. Augmented Reality Market in Spain, 2015-2026, $ mn 83 Figure 50. Augmented Reality Market in Italy, 2015-2026, $ mn 85 Figure 51. Augmented Reality Market in Russia, 2015-2026, $ mn 87 Figure 52. Augmented Reality Market in Rest of Europe, 2015-2026, $ mn 89 Figure 53. Asia-Pacific Augmented Reality Market, 2015-2026, $ mn 92 Figure 54. Breakdown of APAC Augmented Reality Market by Country, 2019 and 2026, % of Revenue 92 Figure 55. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 93 Figure 56. Augmented Reality Market in China, 2015-2026, $ mn 94 Figure 57. Augmented Reality Market in Japan, 2015-2026, $ mn 97 Figure 58. Augmented Reality Market in India, 2015-2026, $ mn 99 Figure 59. Augmented Reality Market in Australia, 2015-2026, $ mn 101 Figure 60. Augmented Reality Market in South Korea, 2015-2026, $ mn 103 Figure 61. Augmented Reality Market in Rest of APAC, 2015-2026, $ mn 105 Figure 62. Latin America Augmented Reality Market, 2015-2026, $ mn 108 Figure 63. Breakdown of Latin America Augmented Reality Market by Country, 2019 and 2026, % of Revenue 108 Figure 64. Contribution to Latin America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 109 Figure 65. Augmented Reality Market in Argentina, 2015-2026, $ mn 110 Figure 66. Augmented Reality Market in Brazil, 2015-2026, $ mn 112 Figure 67. Augmented Reality Market in Mexico, 2015-2026, $ mn 114 Figure 68. Augmented Reality Market in Rest of Latin America, 2015-2026, $ mn 116 Figure 69. Augmented Reality Market in Rest of the World (RoW), 2015-2026, $ mn 118 Figure 70. Breakdown of RoW Augmented Reality Market by Country, 2019 and 2026, % of Revenue 118 Figure 71. Contribution to RoW 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 119 Figure 72. Augmented Reality Market in UAE, 2015-2026, $ mn 120 Figure 73. Augmented Reality Market in Saudi Arabia, 2015-2026, $ mn 122 Figure 74. Augmented Reality Market in South Africa, 2015-2026, $ mn 124 Figure 75. Growth Stage of Global Augmented Reality Industry over the Forecast Period 127
Key Players (this may not be a complete list and extra companies can be added upon request): Apple Inc. Atheer, Inc. Blippar Ltd. Catchoom Technologies, S.L. Facebook Inc Google, LLC HP Development Co., L.P. Intellectsoft LLC Lumus Ltd. Magic Leap, Inc Microsoft Corp. Niantic Inc. Optinvent S.A. Popar Co Ltd Qualcomm Technologies Inc. Samsung Co Ltd. Sony Corporation Total Immersion Universal mCloud Corp. (NGRAIN) Vuzix Corp. Wayray AG Wikitude GmbH Zugara, Inc.