Setting

Europe Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country: Trend Outlook and Growth Opportunity

Published: 30 Aug 2021 | Report Code: 10248090 | Pages: 116

Europe smartphone market accounted for $119.8 billion in 2020 and will grow by 8.0% annually over 2020-2027 owing to the rising demand for smart mobile phones, increasing per capita disposable income, and the growing adoption of smartphones in digital platforms amid COVID-19 pandemic. Highlighted with 94 tables and 102 figures, this 116-page report “Europe Smartphone Market 2020-2027 by Operating System (Android, iOS), Display Technology (LCD, OLED), Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country: Trend Outlook and Growth Opportunity” is based on a comprehensive research of the entire Europe smartphone market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2027 with 2019 as the base year. (The year 2020 is not appropriate for research base due to the outbreak of COVID-19.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe smartphone market in every aspect of the classification from perspectives of Operating System, Display Technology, Screen Size, RAM Capacity, Price Range, Distribution Channel, and Country. Based on Operating System, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Android Smartphones • iOS Smartphones • Other Operating Systems Based on Display Technology, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • LCD Technology • OLED Technology • Other Display Technologies Based on Screen Size, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Less Than 4 Inches • 4 - <5 Inches • 5 - <5.5 Inches • 5.5 - <6 Inches • 6 Inches and Above Based on RAM Capacity, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Below 4GB • 4GB - 8GB • Over 8GB Based on Price Range, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • Ultra Low-End (Less Than $100) • Low-End ($100 - <$200) • Mid-Range ($200 - <$400) • Mid- to High-End ($400 - <$600) • High-End ($600 - <$800) • Premium ($800 - <$1000) • Ultra Premium ($1000 and Above) Based on Distribution Channel, the Europe market is segmented into the following sub-markets with annual revenue ($ bn) for 2017-2027 included in each section. • OEMs • E-commerce • Retailers Geographically, the following national/local markets are fully investigated: • Germany • UK • France • Spain • Italy • Russia • Rest of Europe (further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland) For each key country, detailed analysis and data for annual revenue ($ bn) and unit shipment (million units) are available for 2017-2027. The breakdown of key national markets by Operating System, Screen Size, and Distribution Channel over the forecast years is also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Key Players (this may not be a complete list and extra companies can be added upon request): Apple Inc. Guangdong OPPO Mobile Telecommunications Corp., Ltd. HTC Corporation Huawei Technologies Co., Ltd. Lenovo Group Limited Motorola, Inc. Nokia Corporation Realme Samsung Electronics Co., Ltd. Sony Corporation Vivo Communication Technology Co., Ltd. Xiaomi Corporation (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table Of Contents

1 Introduction	7
1.1 Industry Definition and Research Scope	7
1.1.1 Industry Definition	7
1.1.2 Research Scope	8
1.2 Research Methodology	11
1.2.1 Overview of Market Research Methodology	11
1.2.2 Market Assumption	12
1.2.3 Secondary Data	12
1.2.4 Primary Data	12
1.2.5 Data Filtration and Model Design	13
1.2.6 Market Size/Share Estimation	14
1.2.7 Research Limitations	15
1.3 Executive Summary	16
2 Market Overview and Dynamics	19
2.1 Market Size and Forecast	19
2.1.1 Impact of COVID-19 on World Economy	21
2.1.2 Impact of COVID-19 on the Market	23
2.2 Major Growth Drivers	25
2.3 Market Restraints and Challenges	30
2.4 Emerging Opportunities and Market Trends	33
2.5 Porter’s Fiver Forces Analysis	37
3 Segmentation of Europe Market by Operating System	41
3.1 Market Overview by Operating System	41
3.2 Android Smartphones	43
3.3 iOS Smartphones	44
3.4 Other Operating Systems	45
4 Segmentation of Europe Market by Display Technology	46
4.1 Market Overview by Display Technology	46
4.2 LCD Technology	48
4.3 OLED Technology	49
4.4 Other Display Technologies	50
5 Segmentation of Europe Market by Screen Size	51
5.1 Market Overview by Screen Size	51
5.2 Less Than 4 Inches	53
5.3 4 - <5 Inches	54
5.4 5 - <5.5 Inches	55
5.5 5.5 - <6 Inches	56
5.6 6 Inches and Above	57
6 Segmentation of Europe Market by RAM Capacity	58
6.1 Market Overview by RAM Capacity	58
6.2 Below 4GB	60
6.3 4GB - 8GB	61
6.4 Over 8GB	62
7 Segmentation of Europe Market by Price Range	63
7.1 Market Overview by Price Range	63
7.2 Ultra Low-End (Less Than $100)	65
7.3 Low-End ($100 - <$200)	66
7.4 Mid-Range ($200 - <$400)	67
7.5 Mid- to High-End ($400 - <$600)	68
7.6 High-End ($600 - <$800)	69
7.7 Premium ($800 - <$1000)	70
7.8 Ultra Premium ($1000 and Above)	71
8 Segmentation of Europe Market by Distribution Channel	72
8.1 Market Overview by Distribution Channel	72
8.2 OEMs	74
8.3 E-commerce	75
8.4 Retailers	76
9 European Market 2020-2027 by Country	77
9.1 Overview of European Market	77
9.2 UK	81
9.3 France	83
9.4 Germany	85
9.5 Spain	87
9.6 Italy	89
9.7 Russia	91
9.8 Rest of European Market	93
10 Competitive Landscape	95
10.1 Overview of Key Vendors	95
10.2 New Product Launch, Partnership, Investment, and M&A	102
10.3 Company Profiles	103
Apple Inc.	103
Guangdong OPPO Mobile Telecommunications Corp., Ltd.	105
HTC Corporation	106
Huawei Technologies Co., Ltd.	107
Lenovo Group Limited	108
Motorola, Inc.	109
Nokia Corporation	110
Realme	111
Samsung Electronics Co., Ltd.	112
Sony Corporation	113
Vivo Communication Technology Co., Ltd.	114
Xiaomi Corporation	115
RELATED REPORTS	116
List of Tables:

Table 1.  Snapshot of Europe Smartphone Market in Balanced Perspective, 2020-2027	17
Table 2. Growth Rate of World GDP, 2020-2022	22
Table 3. World Smartphone Connections, Average Network Connection Speed for Smartphones and Tablets, 2019-2030	28
Table 4. World Mobile Data Traffic by Deployment Mode, 2019-2030, EB/year	29
Table 5. World Mobile Data Traffic by Device, 2019-2030, EB/year	29
Table 6.  Main Product Trends and Market Opportunities in Europe Smartphone Market	33
Table 7. Europe Smartphone Market by Operating System, 2017-2027, $ bn	41
Table 8. Europe Smartphone Market by Display Technology, 2017-2027, $ bn	46
Table 9. Europe Smartphone Market by Screen Size, 2017-2027, $ bn	51
Table 10. Europe Smartphone Market by RAM Capacity, 2017-2027, $ bn	58
Table 11. Europe Smartphone Market by Price Range, 2017-2027, $ bn	63
Table 12. Europe Smartphone Market by Distribution Channel, 2017-2027, $ bn	72
Table 27. Europe Smartphone Market by Country, 2017-2027, $ bn	78
Table 28. Europe Smartphone Market by Country, 2017-2027, million units	79
Table 29. UK Smartphone Market by Operating System, 2017-2027, $ bn	82
Table 30. UK Smartphone Market by Screen Size, 2017-2027, $ bn	82
Table 31. UK Smartphone Market by Distribution Channel, 2017-2027, $ bn	82
Table 32. France Smartphone Market by Operating System, 2017-2027, $ bn	84
Table 33. France Smartphone Market by Screen Size, 2017-2027, $ bn	84
Table 34. France Smartphone Market by Distribution Channel, 2017-2027, $ bn	84
Table 35. Germany Smartphone Market by Operating System, 2017-2027, $ bn	86
Table 36. Germany Smartphone Market by Screen Size, 2017-2027, $ bn	86
Table 37. Germany Smartphone Market by Distribution Channel, 2017-2027, $ bn	86
Table 38. Spain Smartphone Market by Operating System, 2017-2027, $ bn	88
Table 39. Spain Smartphone Market by Screen Size, 2017-2027, $ bn	88
Table 40. Spain Smartphone Market by Distribution Channel, 2017-2027, $ bn	88
Table 41. Italy Smartphone Market by Operating System, 2017-2027, $ bn	90
Table 42. Italy Smartphone Market by Screen Size, 2017-2027, $ bn	90
Table 43. Italy Smartphone Market by Distribution Channel, 2017-2027, $ bn	90
Table 44. Russia Smartphone Market by Operating System, 2017-2027, $ bn	92
Table 45. Russia Smartphone Market by Screen Size, 2017-2027, $ bn	92
Table 46. Russia Smartphone Market by Distribution Channel, 2017-2027, $ bn	92
Table 47. Smartphone Market in Rest of Europe by Country, 2017-2027, $ bn	94
Table 88. Worldwide Smartphone Shipment by Key Vendor/Brand, 2018Q1-2021Q1, million units	97
Table 89. Worldwide Smartphone Market by Key Vendor/Brand, 2018Q1-2021Q1, % of Shipment	97
Table 90. Worldwide Smartphone OEM Revenue Share, 2020Q1 vs. 2021Q1, % of Revenue	100
Table 91. Apple Inc.: Company Snapshot	103
Table 92. Apple Inc.: Business Segmentation	103
Table 93. Apple Inc.: Product Portfolio	104
Table 94. Apple Inc.: Revenue, 2018-2020, $ bn	104

List of Figures:

Figure 1. Research Method Flow Chart	11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	14
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2020-2027	16
Figure 4. Europe Smartphone Market by Value, 2017-2027, $ bn	19
Figure 5. Europe Smartphone Market by Shipment, 2017-2027, million units	20
Figure 6. Average Selling Price (ASP) of Smartphones, 2017-2027, USD/unit	20
Figure 7. Impact of COVID-19 on Business	23
Figure 8. Primary Drivers and Impact Factors of Europe Smartphone Market	25
Figure 9. World 5G Traffic, 2019-2030, EB/year	28
Figure 10. Primary Restraints and Impact Factors of Europe Smartphone Market	30
Figure 11. Investment Opportunity Analysis	34
Figure 12. Porter’s Fiver Forces Analysis of Europe Smartphone Market	37
Figure 13. Breakdown of Europe Smartphone Market by Operating System, 2020-2027, % of Revenue	41
Figure 14. Contribution to Europe 2021-2027 Cumulative Revenue by Operating System, Value ($ bn) and Share (%)	42
Figure 15. Europe Smartphone Market: Android Smartphones, 2017-2027, $ bn	43
Figure 16. Europe Smartphone Market: iOS Smartphones, 2017-2027, $ bn	44
Figure 17. Europe Smartphone Market: Other Operating Systems, 2017-2027, $ bn	45
Figure 18. Breakdown of Europe Smartphone Market by Display Technology, 2020-2027, % of Revenue	46
Figure 19. Contribution to Europe 2021-2027 Cumulative Revenue by Display Technology, Value ($ bn) and Share (%)	47
Figure 20. Europe Smartphone Market: LCD Technology, 2017-2027, $ bn	48
Figure 21. Europe Smartphone Market: OLED Technology, 2017-2027, $ bn	49
Figure 22. Europe Smartphone Market: Other Display Technologies, 2017-2027, $ bn	50
Figure 23. Breakdown of Europe Smartphone Market by Screen Size, 2020-2027, % of Revenue	51
Figure 24. Contribution to Europe 2021-2027 Cumulative Revenue by Screen Size, Value ($ bn) and Share (%)	52
Figure 25. Europe Smartphone Market: Less Than 4 Inches, 2017-2027, $ bn	53
Figure 26. Europe Smartphone Market: 4 - <5 Inches, 2017-2027, $ bn	54
Figure 27. Europe Smartphone Market: 5 - <5.5 Inches, 2017-2027, $ bn	55
Figure 28. Europe Smartphone Market: 5.5 - <6 Inches, 2017-2027, $ bn	56
Figure 29. Europe Smartphone Market: 6 Inches and Above, 2017-2027, $ bn	57
Figure 30. Breakdown of Europe Smartphone Market by RAM Capacity, 2020-2027, % of Revenue	58
Figure 31. Contribution to Europe 2021-2027 Cumulative Revenue by RAM Capacity, Value ($ bn) and Share (%)	59
Figure 32. Europe Smartphone Market: Below 4GB, 2017-2027, $ bn	60
Figure 33. Europe Smartphone Market: 4GB - 8GB, 2017-2027, $ bn	61
Figure 34. Europe Smartphone Market: Over 8GB, 2017-2027, $ bn	62
Figure 35. Breakdown of Europe Smartphone Market by Price Range, 2020-2027, % of Revenue	63
Figure 36. Contribution to Europe 2021-2027 Cumulative Revenue by Price Range, Value ($ bn) and Share (%)	64
Figure 37. Europe Smartphone Market: Ultra Low-End (Less Than $100), 2017-2027, $ bn	65
Figure 38. Europe Smartphone Market: Low-End ($100 - <$200), 2017-2027, $ bn	66
Figure 39. Europe Smartphone Market: Mid-Range ($200 - <$400), 2017-2027, $ bn	67
Figure 40. Europe Smartphone Market: Mid- to High-End ($400 - <$600), 2017-2027, $ bn	68
Figure 41. Europe Smartphone Market: High-End ($600 - <$800), 2017-2027, $ bn	69
Figure 42. Europe Smartphone Market: Premium ($800 - <$1000), 2017-2027, $ bn	70
Figure 43. Europe Smartphone Market: Ultra Premium ($1000 and Above), 2017-2027, $ bn	71
Figure 44. Breakdown of Europe Smartphone Market by Distribution Channel, 2020-2027, % of Revenue	72
Figure 45. Contribution to Europe 2021-2027 Cumulative Revenue by Distribution Channel, Value ($ bn) and Share (%)	73
Figure 46. Europe Smartphone Market: OEMs, 2017-2027, $ bn	74
Figure 47. Europe Smartphone Market: E-commerce, 2017-2027, $ bn	75
Figure 48. Europe Smartphone Market: Retailers, 2017-2027, $ bn	76
Figure 63. Breakdown of European Smartphone Market by Country, 2020 and 2027, % of Revenue	78
Figure 64. Breakdown of European Smartphone Market by Country, 2020 and 2027, % of Shipment	79
Figure 65. Contribution to Europe 2021-2027 Cumulative Revenue by Country, Value ($ bn) and Share (%)	80
Figure 66. Contribution to Europe 2021-2027 Cumulative Revenue by Country, Shipment (million units) and Share (%)	80
Figure 67.  Smartphone Market in UK, 2017-2027, $ bn	81
Figure 68.  Smartphone Market in France, 2017-2027, $ bn	83
Figure 69.  Smartphone Market in Germany, 2017-2027, $ bn	85
Figure 70.  Smartphone Market in Spain, 2017-2027, $ bn	87
Figure 71.  Smartphone Market in Italy, 2017-2027, $ bn	89
Figure 72.  Smartphone Market in Russia, 2017-2027, $ bn	91
Figure 73.  Smartphone Market in Rest of Europe, 2017-2027, $ bn	93
Figure 102. Growth Stage of Europe Smartphone Industry over the Forecast Period	95
Key Players (this may not be a complete list and extra companies can be added upon request): 
Apple Inc.
Guangdong OPPO Mobile Telecommunications Corp., Ltd.
HTC Corporation
Huawei Technologies Co., Ltd.
Lenovo Group Limited
Motorola, Inc.
Nokia Corporation
Realme
Samsung Electronics Co., Ltd.
Sony Corporation
Vivo Communication Technology Co., Ltd.
Xiaomi Corporation
 (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)