Setting

Europe Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy

Published: 30 Jan 2022 | Report Code: 10248365 | Pages: 146

Europe digital advertising market was valued at $84.02 billion in 2021 and will grow by 8.59% annually over 2021-2031 owing to the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region. Highlighted with 89 tables and 45 figures, this 146-page report “Europe Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Europe digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country. Based on platform, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Mobile Ad o In-APP o Mobile Web • Desktop Ad • Digital TV and Others Based on ad format, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Digital Display Ad o Programmatic Transactions o Non-programmatic Transactions • Internet Paid Search • Social Media • Online Video • Others Based on industrial vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • Germany • UK • France • Italy • Russia • Rest of Europe For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Europe digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Selected Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table Of Contents:

1 Introduction	8
1.1 Industry Definition and Research Scope	8
1.1.1 Industry Definition	8
1.1.2 Research Scope	9
1.2 Research Methodology	12
1.2.1 Overview of Market Research Methodology	12
1.2.2 Market Assumption	14
1.2.3 Secondary Data	14
1.2.4 Primary Data	14
1.2.5 Data Filtration and Model Design	15
1.2.6 Market Size/Share Estimation	16
1.2.7 Research Limitations	17
1.3 Executive Summary	18
2 Market Overview and Qualitative Analysis	20
2.1 Market Size and Forecast	20
2.1.1 Impact of COVID-19 on World Economy	22
2.1.2 Impact of COVID-19 on the Market	24
2.2 Major Growth Drivers	26
2.3 Market Restraints and Challenges	29
2.4 Emerging Opportunities and Market Trends	32
2.5 Porter’s Fiver Forces Analysis	35
3 Segmentation of Europe Market by Platform	39
3.1 Market Overview by Platform	39
3.2 Europe Mobile Advertising Market 2018-2031	42
3.3 Europe Desktop Advertising Market 2018-2031	46
3.4 Europe Market of Digital Advertising via Other Digital Platforms 2018-2031	47
4 Segmentation of Europe Market by Ad Format	48
4.1 Market Overview by Ad Format	48
4.2 Europe Digital Display Ad Market 2018-2031	51
4.3 Europe Internet Paid Search Ad Market 2018-2031	53
4.4 Europe Social Media Ad Market 2018-2031	55
4.5 Europe Online Video Ad Market 2018-2031	57
4.6 Europe Market of Other Digital Ad Formats 2018-2031	59
5 Segmentation of Europe Market by Industry Vertical	61
5.1 Market Overview by Industry Vertical	61
5.2 Europe Digital Advertising Market for Media and Entertainment 2018-2031	64
5.3 Europe Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031	66
5.4 Europe Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031	67
5.5 Europe Digital Advertising Market for Telecommunication IT Sector 2018-2031	69
5.6 Europe Digital Advertising Market for Travel Industry 2018-2031	70
5.7 Europe Digital Advertising Market for Healthcare Sector 2018-2031	71
5.8 Europe Digital Advertising Market for Manufacturing & Supply Chain 2018-2031	72
5.9 Europe Digital Advertising Market for Transportation and Logistics 2018-2031	73
5.10 Europe Digital Advertising Market for Energy, Power, and Utilities 2018-2031	74
5.11 Europe Digital Advertising Market for Other Industries 2018-2031	75
6 European Market 2018-2031 by Country	76
6.1 Overview of European Market	76
6.2 Germany	79
6.3 UK	82
6.4 France	84
6.5 Russia	86
6.6 Italy	88
6.7 Rest of European Market	90
7 Competitive Landscape	91
7.1 Overview of Key Vendors	91
7.2 Company Profiles	95
Alibaba	95
Amazon	97
Apple Inc.	102
Applovin Corporation	106
Baidu	108
Facebook Inc.	111
Google LLC	114
Microsoft Corporation	119
Nokia Corporation	123
Sina Corporation	126
Tencent	128
Twitter	132
Verizon	135
Yahoo! Inc.	138
8 Investing in Europe Market: Risk Assessment and Management	140
8.1 Risk Evaluation of Europe Market	140
8.2 Critical Success Factors (CSFs)	143
RELATED REPORTS AND PRODUCTS	146

List Of Tables:


Table 1.  Snapshot of Europe Digital Advertising Market in Balanced Perspective, 2021-2031	19
Table 2. World Economic Outlook, 2021-2031	23
Table 3.  Main Product Trends and Market Opportunities in Europe Digital Advertising Market	32
Table 4. Europe Digital Advertising Market by Platform, 2018-2031, $ bn	40
Table 5. Europe Mobile Advertising Market by Channel, 2018-2031, $ bn	43
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue	44
Table 7. Europe Digital Advertising Market by Ad Format, 2018-2031, $ bn	49
Table 8. Europe Display Digital Ad Market by Purchase Method, 2018-2031, $ bn	52
Table 9. Europe Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	62
Table 10. Europe Digital Advertising Market by Country, 2018-2031, $ bn	77
Table 11. Germany Digital Advertising Market by Platform, 2018-2031, $ bn	80
Table 12. Germany Digital Advertising Market by Ad Format, 2018-2031, $ bn	80
Table 13. Germany Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	80
Table 14. UK Digital Advertising Market by Platform, 2018-2031, $ bn	83
Table 15. UK Digital Advertising Market by Ad Format, 2018-2031, $ bn	83
Table 16. UK Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	83
Table 17. France Digital Advertising Market by Platform, 2018-2031, $ bn	85
Table 18. France Digital Advertising Market by Ad Format, 2018-2031, $ bn	85
Table 19. France Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	85
Table 20. Russia Digital Advertising Market by Platform, 2018-2031, $ bn	87
Table 21. Russia Digital Advertising Market by Ad Format, 2018-2031, $ bn	87
Table 22. Russia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	87
Table 23. Italy Digital Advertising Market by Platform, 2018-2031, $ bn	89
Table 24. Italy Digital Advertising Market by Ad Format, 2018-2031, $ bn	89
Table 25. Italy Digital Advertising Market by Industry Vertical, 2018-2031, $ bn	89
Table 26. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue	93
Table 27. Alibaba: Company Snapshot	95
Table 28. Alibaba: Business Segmentation	95
Table 29. Alibaba: Product Portfolio	96
Table 30. Alibaba: Revenue, 2018-2020, $ mn	96
Table 31. Amazon: Company Snapshot	97
Table 32. Amazon: Business Segmentation	98
Table 33. Amazon: Product Portfolio	100
Table 34. Amazon: Revenue, 2018-2020, $ mn	100
Table 35. Amazon: Recent Developments	101
Table 36. Apple Inc.: Company Snapshot	102
Table 37. Apple Inc.: Business Segmentation	103
Table 38. Apple Inc.: Product Portfolio	104
Table 39. Apple Inc.: Revenue, 2018-2020, $ mn	104
Table 40. Apple Inc.: Recent Developments	105
Table 41. Applovin Corporation: Company Snapshot	106
Table 42. Baidu: Company Snapshot	108
Table 43. Baidu: Business Segmentation	109
Table 44. Baidu: Product Portfolio	109
Table 45. Baidu: Revenue, 2018-2020, $ bn	109
Table 46. Baidu: Recent Developments	110
Table 47. Facebook Inc.: Company Snapshot	111
Table 48. Facebook Inc.: Business Segmentation	112
Table 49. Facebook Inc.: Product Portfolio	112
Table 50. Facebook Inc.: Revenue, 2018-2020, $ bn	113
Table 51. Facebook Inc.: Recent Developments	113
Table 52. Google LLC: Company Snapshot	114
Table 53. Google LLC: Product Portfolio	116
Table 54. Google LLC: Revenue, 2018-2020, $ bn	117
Table 55. Google LLC: Recent Developments	117
Table 56. Microsoft Corporation: Company Snapshot	119
Table 57. Microsoft Corporation: Business Segmentation	120
Table 58. Microsoft Corporation: Product Portfolio	120
Table 59. Microsoft Corporation: Revenue, 2018-2020, $ bn	121
Table 60. Microsoft Corporation: Recent Developments	121
Table 61. Nokia Corporation: Company Snapshot	123
Table 62. Nokia Corporation: Business Segmentation	124
Table 63. Nokia Corporation: Product Portfolio	124
Table 64. Nokia Corporation: Revenue, 2018-2020, $ bn	125
Table 65. Nokia Corporation: Recent Developments	125
Table 66. Sina Corporation: Company Snapshot	126
Table 67. Sina Corporation: Business Segmentation	127
Table 68. Sina Corporation: Product Portfolio	127
Table 69. Sina Corporation: Revenue, 2016-2018, $ bn	127
Table 70. Tencent Holdings Limited: Company Snapshot	128
Table 71. Tencent Holdings Limited: Business Segmentation	129
Table 72. Tencent Holdings Limited: Product Portfolio	130
Table 73. Tencent Holdings Limited: Revenue, 2017-2019, $ bn	130
Table 74. Tencent Holdings Limited: Recent Developments	131
Table 75. Twitter, Inc.: Company Snapshot	132
Table 76. Twitter, Inc.: Business Segmentation	132
Table 77. Twitter, Inc.: Product Portfolio	133
Table 78. Twitter, Inc.: Revenue, 2018-2020, $ bn	133
Table 79. Twitter, Inc.: Recent Developments	134
Table 80. Verizon: Company Snapshot	135
Table 81. Verizon: Business Segmentation	136
Table 82. Verizon: Product Portfolio	136
Table 83. Verizon: Revenue, 2018-2020, $ bn	136
Table 84. Verizon: Recent Developments	137
Table 85. Yahoo! Inc.: Company Snapshot	138
Table 86. Yahoo! Inc.: Product Portfolio	139
Table 87. Yahoo! Inc.: Revenue, 2014-2016, $ bn	139
Table 88.  Risk Evaluation for Investing in Europe Market, 2021-2031	141
Table 89. Critical Success Factors and Key Takeaways	144

List Of Figures:


Figure 1. Research Method Flow Chart	12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	16
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031	18
Figure 4. Europe Digital Advertising Market by Revenue, 2018-2031, $ bn	20
Figure 5. Share of Digital Ad in Overall Media Ad in Europe Market, 2018-2031, % Revenue	21
Figure 6. Impact of COVID-19 on Business	24
Figure 7. Primary Drivers and Impact Factors of Europe Digital Advertising Market	26
Figure 8. Primary Restraints and Impact Factors of Europe Digital Advertising Market	29
Figure 9. Porter’s Fiver Forces Analysis of Europe Digital Advertising Market	35
Figure 10. Breakdown of Europe Digital Advertising Market by Platform, 2021-2031, % of Revenue	40
Figure 11. Contribution to Europe 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%)	41
Figure 12. Europe Mobile Advertising Market, 2018-2031, $ bn	43
Figure 13. Europe Mobile Internet Users, 2018-2022, billion	44
Figure 14. Comparison of Mobile Web and Mobile In-App	45
Figure 15. Europe Desktop Advertising Market, 2018-2031, $ bn	46
Figure 16. Europe Market of Digital Advertising via Other Platforms, 2018-2031, $ bn	47
Figure 17. Breakdown of Europe Digital Advertising Market by Ad Format, 2021-2031, % of Revenue	49
Figure 18. Contribution to Europe 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%)	50
Figure 19. Europe Digital Display Ad Market, 2018-2031, $ bn	52
Figure 20. Europe Internet Paid Search Advertising Market, 2018-2031, $ bn	54
Figure 21. World Social Media Users, Oct 2021	56
Figure 22. Europe Social Media Advertising Market, 2018-2031, $ bn	56
Figure 23. Europe Online Video Advertising Market, 2018-2031, $ bn	58
Figure 24. Europe Market of Other Digital Ad Formats, 2018-2031, $ bn	60
Figure 25. Breakdown of Europe Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue	62
Figure 26. Contribution to Europe 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)	63
Figure 27. Europe Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn	65
Figure 28. Europe Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn	66
Figure 29. Europe Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn	68
Figure 30. Europe Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn	69
Figure 31. Europe Digital Advertising Market for Travel Industry, 2018-2031, $ bn	70
Figure 32. Europe Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn	71
Figure 33. Europe Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn	72
Figure 34. Europe Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn	73
Figure 35. Europe Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn	74
Figure 36. Europe Digital Advertising Market for Other Industries, 2018-2031, $ bn	75
Figure 37. Breakdown of European Digital Advertising Market by Country, 2021 and 2031, % of Revenue	77
Figure 38. Contribution to Europe 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%)	78
Figure 39.  Digital Advertising Market in Germany by Revenue, 2018-2031, $ bn	79
Figure 40.  Digital Advertising Market in UK by Revenue, 2018-2031, $ bn	82
Figure 41.  Digital Advertising Market in France by Revenue, 2018-2031, $ bn	84
Figure 42.  Digital Advertising Market in Russia by Revenue, 2018-2031, $ bn	86
Figure 43.  Digital Advertising Market in Italy by Revenue, 2018-2031, $ bn	88
Figure 44.  Digital Advertising Market in Rest of Europe by Revenue, 2018-2031, $ bn	90
Figure 45. Growth Stage of Europe Digital Advertising Industry over the Forecast Period	91
Key Players:
 
Alibaba	
Amazon	
Apple Inc.	
Applovin Corporation	
Baidu	
Facebook Inc.	
Google, Inc.	
Microsoft Corporation	
Nokia	
Sina	
Tencent	
Twitter	
Verizon	
Yahoo! Inc.	
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)