Setting

Asia Pacific Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity

Published: 31 Oct 2023 | Report Code: 10247416 | Pages: 139

Asia Pacific Automotive Augmented Reality and Virtual Reality Market will grow by 32.7% annually with a total addressable market cap of $56.97 billion over 2023-2032, driven by the rising adoption of advanced technologies in the automotive industry, the growing advancement in connected vehicles and immersive technologies, and the cost-effective benefits associated with the use of AR & VR. Highlighted with 40 tables and 68 figures, this 139-page report “Asia Pacific Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific Automotive Augmented Reality and Virtual Reality Market and all its sub-segments through extensively detailed classifications.

 

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

 

In-depth qualitative analyses include identification and investigation of the following aspects:
•  Market Structure 
•  Growth Drivers 
•  Restraints and Challenges
•  Emerging Product Trends & Market Opportunities
•  Porter’s Five Forces

 

The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Asia Pacific Automotive Augmented Reality and Virtual Reality Market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, Vehicle Type, Driving Autonomy, and Country.

 

Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Augmented Reality (AR)
      o  Marker-based Augmented Reality (Passive Marker, Active Marker)
      o  Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
      o  Other Technologies
•  Virtual Reality (VR)
      o  Nonimmersive Technology
      o  Semi-Immersive Technology
      o  Fully Immersive Technology

 

Based on Offering, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Hardware
      o  Sensors
      o  Semiconductor Component
      o  Displays and Projectors
      o  Position Trackers
      o  Cameras
      o  Other Hardware
•  Software
      o  Software Developer Kits
      o  Imaging Solutions
      o  Enterprise Solutions 
      o  Content Platforms
      o  Other Software
•  Services
      o  Cloud Services
      o  System Integration
      o  Consulting
      o  Other Services

 

By Device Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  AR Devices
      o  Head-Mounted Display (HMD)
      o  Head-Up Display (HUD)
      o  Smart Glasses
      o  Handheld Devices and Others
•  VR Devices
      o  Head-Mounted Display (HMD)
      o  Gesture-Tracking Device
      o  Projector & Display Wall

 

By Application, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Manufacturing & Supply
•  Research & Development
•  Marketing & Sales
•  Aftermarket Service
•  Support Functions & Training
•  Other Applications

 

By Vehicle Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Passenger Vehicles
•  Commercial Vehicles

 

By Driving Autonomy, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section. 
•  Conventional Driving
•  Autonomous & Semi-autonomous Driving

 

Geographically, the following national/local markets are fully investigated:
•  Japan
•  China
•  South Korea
•  Australia
•  India
•  Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)

 

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Application, and Vehicle Type over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

 

Selected Key Players: 
AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG

 

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Table of Contents:

1 Introduction    9
1.1 Industry Definition and Research Scope    9
1.1.1 Industry Definition    9
1.1.2 Research Scope    10
1.2 Research Methodology    13
1.2.1 Overview of Market Research Methodology    13
1.2.2 Market Assumption    14
1.2.3 Secondary Data    14
1.2.4 Primary Data    14
1.2.5 Data Filtration and Model Design    15
1.2.6 Market Size/Share Estimation    16
1.2.7 Research Limitations    17
1.3 Executive Summary    18
2 Market Overview and Dynamics    21
2.1 Market Size and Forecast    21
2.1.1 Impact of COVID-19 on World Economy    22
2.1.2 Impact of COVID-19 on the Market    25
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery    27
2.2 Major Growth Drivers    31
2.3 Market Restraints and Challenges    35
2.4 Emerging Opportunities and Market Trends    38
2.5 Porter’s Five Forces Analysis    42
3 Segmentation of Asia Pacific Market by Technology    46
3.1 Market Overview by Technology    46
3.2 Augmented Reality (AR)    48
3.2.1 Marker-based AR    49
3.2.2 Markerless AR    50
3.2.3 Other Technologies    51
3.3 Virtual Reality (VR)    52
3.3.1 Nonimmersive Technology    53
3.3.2 Semi-Immersive Technology    54
3.3.3 Fully Immersive Technology    55
4 Segmentation of Asia Pacific Market by Offering    56
4.1 Market Overview by Offering    56
4.2 Hardware    58
4.2.1 Sensors    60
4.2.2 Semiconductor Component    61
4.2.3 Displays and Projectors    62
4.2.4 Position Trackers    63
4.2.5 Cameras    64
4.2.6 Other Hardware    65
4.3 Software    66
4.4 Services    68
5 Segmentation of Asia Pacific Market by Device Type    70
5.1 Market Overview by Device Type    70
5.2 AR Devices    72
5.2.1 Head-Mounted Display (HMD)    74
5.2.2 Head-Up Display (HUD)    75
5.2.3 Smart Glasses    76
5.2.4 Handheld Devices and Others    77
5.3 VR Devices    78
5.3.1 Head-Mounted Display (HMD)    80
5.3.2 Gesture-Tracking Device    81
5.3.3 Projector & Display Wall    82
6 Segmentation of Asia Pacific Market by Application    83
6.1 Market Overview by Application    83
6.2 Manufacturing & Supply    85
6.3 Research & Development    86
6.4 Marketing & Sales    87
6.5 Aftermarket Service    88
6.6 Support Functions & Training    89
6.7 Other Applications    90
7 Segmentation of Asia Pacific Market by Vehicle Type    91
7.1 Market Overview by Vehicle Type    91
7.2 Passenger Vehicles    93
7.3 Commercial Vehicles    94
8 Segmentation of Asia Pacific Market by Driving Autonomy    95
8.1 Market Overview by Driving Autonomy    95
8.2 Conventional Driving    97
8.3 Autonomous & Semi-autonomous Driving    98
9 Asia-Pacific Market 2022-2032 by Country    99
9.1 Overview of Asia-Pacific Market    99
9.2 Japan    102
9.3 China    105
9.4 Australia    107
9.5 India    109
9.6 South Korea    111
9.7 Rest of APAC Region    113
10 Competitive Landscape    115
10.1 Overview of Key Vendors    115
10.2 New Product Launch, Partnership, Investment, and M&A    118
10.3 Company Profiles    119
AutoVRse    119
Continental AG    121
DENSO    122
Garmin    123
General Motors (GM)    124
HARMAN International    125
HTC Corporation    126
Hyundai Motor Company    127
Jaguar    128
Mercedes-Benz    129
Microsoft Corporation    130
Nippon Seiki    131
NVIDIA    132
Panasonic    133
Robert Bosch GmbH    134
Unity Technologies ApS    135
Visteon Corporation    136
Volkswagen AG    137
WayRay AG    138
RELATED REPORTS    139

 

List of Tables:

Table 1. Snapshot of Asia Pacific Automotive Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032    19
Table 2. World Economic Outlook, 2021-2031    23
Table 3. World Economic Outlook, 2021-2023    24
Table 4. Scenarios for Economic Impact of Ukraine Crisis    28
Table 5. Main Product Trends and Market Opportunities in Asia Pacific Automotive Augmented Reality and Virtual Reality Market    38
Table 6. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    46
Table 7. Asia Pacific Automotive Augmented Reality Market by Technology, 2022-2032, $ mn    48
Table 8. Asia Pacific Automotive Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn    49
Table 9. Asia Pacific Automotive Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn    50
Table 10. Asia Pacific Automotive Virtual Reality Market by Technology, 2022-2032, $ mn    52
Table 11. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn    56
Table 12. Asia Pacific Automotive Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn    59
Table 13. Asia Pacific Automotive Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn    67
Table 14. Asia Pacific Automotive Augmented Reality and Virtual Reality Market: Service by Type, 2022-2032, $ mn    69
Table 15. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn    70
Table 16. Asia Pacific Automotive Augmented Reality Market by Device, 2022-2032, $ mn    73
Table 17. Asia Pacific Automotive Virtual Reality Market by Device, 2022-2032, $ mn    79
Table 18. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    83
Table 19. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    91
Table 20. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, $ mn    95
Table 21. APAC Automotive Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn    100
Table 22. Japan Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    104
Table 23. Japan Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    104
Table 24. Japan Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    104
Table 25. China Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    106
Table 26. China Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    106
Table 27. China Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    106
Table 28. Australia Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    108
Table 29. Australia Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    108
Table 30. Australia Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    108
Table 31. India Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    110
Table 32. India Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    110
Table 33. India Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    110
Table 34. South Korea Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn    112
Table 35. South Korea Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn    112
Table 36. South Korea Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn    112
Table 37. Automotive Augmented Reality and Virtual Reality Market in Rest of APAC by Country/Region, 2022-2032, $ mn    114
Table 38. AutoVRse: Company Snapshot    119
Table 39. AutoVRse: Business Segmentation    120
Table 40. AutoVRse: Product Portfolio    120

 

List of Figures:

Figure 1. Research Method Flow Chart    13
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation    16
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032    18
Figure 4. Asia Pacific Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn    21
Figure 5. Impact of COVID-19 on Business    25
Figure 6. Primary Drivers and Impact Factors of Asia Pacific Automotive Augmented Reality and Virtual Reality Market    31
Figure 7. World Autonomous Vehicle (AV) Market 2020-2030, Sales Revenue ($ bn) and Volume (million units)    34
Figure 8. World Installed Car Base by Connectivity, 2019-2030, million units    34
Figure 9. Primary Restraints and Impact Factors of Asia Pacific Automotive Augmented Reality and Virtual Reality Market    35
Figure 10. Investment Opportunity Analysis    39
Figure 11. Porter’s Five Forces Analysis of Asia Pacific Automotive Augmented Reality and Virtual Reality Market    42
Figure 12. Breakdown of Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue    47
Figure 13. Asia Pacific Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)    47
Figure 14. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn    48
Figure 15. Asia Pacific Automotive Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn    49
Figure 16. Asia Pacific Automotive Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn    50
Figure 17. Asia Pacific Automotive Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn    51
Figure 18. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn    52
Figure 19. Asia Pacific Automotive Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn    53
Figure 20. Asia Pacific Automotive Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn    54
Figure 21. Asia Pacific Automotive Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn    55
Figure 22. Breakdown of Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue    57
Figure 23. Asia Pacific Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)    57
Figure 24. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn    58
Figure 25. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn    60
Figure 26. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn    61
Figure 27. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn    62
Figure 28. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn    63
Figure 29. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn    64
Figure 30. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn    65
Figure 31. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn    66
Figure 32. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn    68
Figure 33. Breakdown of Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue    71
Figure 34. Asia Pacific Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)    71
Figure 35. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn    72
Figure 36. Asia Pacific Automotive Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    74
Figure 37. Asia Pacific Automotive Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn    75
Figure 38. Asia Pacific Automotive Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn    76
Figure 39. Asia Pacific Automotive Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn    77
Figure 40. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn    78
Figure 41. Asia Pacific Automotive Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn    80
Figure 42. Asia Pacific Automotive Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn    81
Figure 43. Asia Pacific Automotive Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn    82
Figure 44. Breakdown of Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, % of Revenue    84
Figure 45. Asia Pacific Addressable Market Cap in 2023-2032 by Application, Value ($ mn) and Share (%)    84
Figure 46. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Application: Manufacturing & Supply, 2022-2032, $ mn    85
Figure 47. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Application: Research & Development, 2022-2032, $ mn    86
Figure 48. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Application: Marketing & Sales, 2022-2032, $ mn    87
Figure 49. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Application: Aftermarket Service, 2022-2032, $ mn    88
Figure 50. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Application: Support Functions & Training, 2022-2032, $ mn    89
Figure 51. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Application: Other Applications, 2022-2032, $ mn    90
Figure 52. Breakdown of Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, % of Revenue    92
Figure 53. Asia Pacific Addressable Market Cap in 2023-2032 by Vehicle Type, Value ($ mn) and Share (%)    92
Figure 54. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Passenger Vehicles, 2022-2032, $ mn    93
Figure 55. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Commercial Vehicles, 2022-2032, $ mn    94
Figure 56. Breakdown of Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, % of Revenue    96
Figure 57. Asia Pacific Addressable Market Cap in 2023-2032 by Driving Autonomy, Value ($ mn) and Share (%)    96
Figure 58. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Conventional Driving, 2022-2032, $ mn    97
Figure 59. Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Autonomous & Semi-autonomous Driving, 2022-2032, $ mn    98
Figure 60. Breakdown of APAC Automotive Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue    100
Figure 61. Contribution to APAC 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)    101
Figure 62. Automotive Augmented Reality and Virtual Reality Market in Japan, 2022-2032, $ mn    103
Figure 63. Automotive Augmented Reality and Virtual Reality Market in China, 2022-2032, $ mn    105
Figure 64. Automotive Augmented Reality and Virtual Reality Market in Australia, 2022-2032, $ mn    107
Figure 65. Automotive Augmented Reality and Virtual Reality Market in India, 2022-2032, $ mn    109
Figure 66. Automotive Augmented Reality and Virtual Reality Market in South Korea, 2022-2032, $ mn    111
Figure 67. Automotive Augmented Reality and Virtual Reality Market in Rest of APAC, 2022-2032, $ mn    113
Figure 68. Growth Stage of Asia Pacific Automotive Augmented Reality and Virtual Reality Industry over the Forecast Period    115

Selected Key Players:

AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)