Published: 18 Mar 2020 | Report Code: 10247416 | Pages: 103
Asia Pacific automotive AR and VR market will grow by 84.4% over 2020-2026 with a total addressable market cap of $34.93 billion driven by the rising need for AR and VR technology in automotive industry in the region. Highlighted with 39 tables and 40 figures, this 103-page report “Asia Pacific Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific automotive AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific automotive AR and VR market in every aspect of the classification from perspectives of Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country. Based on Component, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Hardware • Sensors • Semiconductor Component • Displays and Projectors • Position Trackers • Cameras • Others Software • Software Developer Kits • Cloud Services Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Augmented Reality (AR) by Technology • Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker) • Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing) Augmented Reality (AR) by Device • Head-Mounted Display (HMD) • Head-Up Display (HUD) • Handheld Device Virtual Reality (VR) by Technology • Nonimmersive Technology • Semi-Immersive and Fully Immersive Technology Virtual Reality (VR) by Device • Head-Mounted Display (HMD) • Gesture-Tracking Device • Projector & Display Wall Based on Application, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Manufacturing & Supply • Research & Development • Marketing & Sales • Aftermarket Service • Support Functions & Training • Other Applications Based on Vehicle Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Passenger Vehicles • Commercial Vehicles Based on Driving Autonomy, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Conventional Driving • Autonomous & Semi-autonomous Driving Geographically, the following national/local markets are fully investigated: • Japan • China • South Korea • Australia • India • Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka) For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Application, and Vehicle Type over the years 2015-2026 are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Asia Pacific automotive AR and VR market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Bosch Continental DENSO Garmin General Motors (GM) HARMAN International HTC Hyundai Motor Company Jaguar Mercedes-Benz Microsoft Nippon Seiki NVIDIA Panasonic Unity Visteon Volkswagen (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Table Of Contents
1 Introduction 7 1.1 Industry Definition and Research Scope 7 1.1.1 Industry Definition 7 1.1.2 Research Scope 8 1.2 Research Methodology 10 1.2.1 Overview of Market Research Methodology 10 1.2.2 Market Assumption 11 1.2.3 Secondary Data 11 1.2.4 Primary Data 11 1.2.5 Data Filtration and Model Design 12 1.2.6 Market Size/Share Estimation 13 1.2.7 Research Limitations 14 1.3 Executive Summary 15 2 Market Overview and Dynamics 17 2.1 Market Size and Forecast 17 2.2 Major Growth Drivers 18 2.3 Market Restraints and Challenges 21 2.4 Emerging Opportunities and Market Trends 24 2.5 Porter’s Fiver Forces Analysis 27 3 Segmentation of Asia Pacific Market by Component 31 3.1 Market Overview by Component 31 3.2 Hardware 33 3.3 Software 35 4 Segmentation of Asia Pacific Market by Technology 36 4.1 Market Overview by Technology 36 4.2 Augmented Reality (AR) 38 4.3 Virtual Reality (VR) 41 5 Segmentation of Asia Pacific Market by Application 43 5.1 Market Overview by Application 43 5.2 Manufacturing & Supply 45 5.3 Research & Development 46 5.4 Marketing & Sales 47 5.5 Aftermarket Service 48 5.6 Support Functions & Training 49 5.7 Other Applications 50 6 Segmentation of Asia Pacific Market by Vehicle Type 51 6.1 Market Overview by Vehicle Type 51 6.2 Passenger Vehicles 53 6.3 Commercial Vehicles 54 7 Segmentation of Asia Pacific Market by Driving Autonomy 55 7.1 Market Overview by Driving Autonomy 55 7.2 Conventional Driving 57 7.3 Autonomous & Semi-autonomous Driving 58 8 Asia-Pacific Market 2019-2026 by Country 59 8.1 Overview of Asia-Pacific Market 59 8.2 China 62 8.3 Japan 64 8.4 India 67 8.5 Australia 69 8.6 South Korea 71 8.7 Rest of APAC Region 73 9 Competitive Landscape 75 9.1 Overview of Key Vendors 75 9.2 New Product Launch, Partnership, Investment, and M&A 78 9.3 Company Profiles 79 Bosch 79 Continental 81 DENSO 82 Garmin 83 General Motors (GM) 84 HARMAN International 85 HTC 86 Hyundai Motor Company 87 Jaguar 88 Mercedes-Benz 89 Microsoft 90 Nippon Seiki 91 NVIDIA 92 Panasonic 93 Unity 94 Visteon 95 Volkswagen 96 10 Investing in Asia Pacific Market: Risk Assessment and Management 97 10.1 Risk Evaluation of Asia Pacific Market 97 10.2 Critical Success Factors (CSFs) 100 Related Reports and Products 103
:List Of Tables
Table 1. Snapshot of Asia Pacific Automotive AR and VR Market, 2019-2026 16 Table 2. Main Product Trends and Market Opportunities in Asia Pacific Automotive AR and VR Market 24 Table 3. Asia Pacific Automotive AR and VR Market by Component, 2015-2026, $ mn 31 Table 4. Asia Pacific Automotive AR and VR Market: Hardware by Type, 2015-2026, $ bn 34 Table 5. Asia Pacific Automotive AR and VR Market: Software by Type, 2015-2026, $ bn 35 Table 6. Asia Pacific Automotive AR and VR Market by Technology, 2015-2026, $ mn 36 Table 7. Asia Pacific Automotive AR Market by Technology, 2015-2026, $ mn 39 Table 8. Asia Pacific Automotive AR Market: Marker-based Augmented Reality by Technology, 2015-2026, $ mn 39 Table 9. Asia Pacific Automotive AR Market: Markerless Augmented Reality by Technology, 2015-2026, $ mn 39 Table 10. Asia Pacific Automotive AR Market by Device Type, 2015-2026, $ mn 40 Table 11. Asia Pacific Automotive VR Market by Technology, 2015-2026, $ mn 42 Table 12. Asia Pacific Automotive VR Market by Device Type, 2015-2026, $ mn 42 Table 13. Asia Pacific Automotive AR and VR Market by Application, 2015-2026, $ mn 43 Table 14. Asia Pacific Automotive AR and VR Market by Vehicle Type, 2015-2026, $ mn 51 Table 15. Asia Pacific Automotive AR and VR Market by Driving Autonomy, 2015-2026, $ mn 55 Table 16. APAC Automotive AR & VR Market by Country, 2015-2026, $ mn 60 Table 17. China Augmented Reality Market by Technology, 2015-2026, $ mn 63 Table 18. China Automotive AR & VR Market by Application, 2015-2026, $ mn 63 Table 19. China Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 63 Table 20. Japan Augmented Reality Market by Technology, 2015-2026, $ mn 66 Table 21. Japan Automotive AR & VR Market by Application, 2015-2026, $ mn 66 Table 22. Japan Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 66 Table 23. India Augmented Reality Market by Technology, 2015-2026, $ mn 68 Table 24. India Automotive AR & VR Market by Application, 2015-2026, $ mn 68 Table 25. India Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 68 Table 26. Australia Augmented Reality Market by Technology, 2015-2026, $ mn 70 Table 27. Australia Automotive AR & VR Market by Application, 2015-2026, $ mn 70 Table 28. Australia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 70 Table 29. South Korea Augmented Reality Market by Technology, 2015-2026, $ mn 72 Table 30. South Korea Automotive AR & VR Market by Application, 2015-2026, $ mn 72 Table 31. South Korea Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 72 Table 32. Automotive AR & VR Market in Rest of APAC by Country, 2015-2026, $ mn 74 Table 33. Bosch: Company Snapshot 79 Table 34. Bosch: Business Segmentation 79 Table 35. Bosch: Product Portfolio 80 Table 36. Bosch: Revenue, 2016-2018, $ mn 80 Table 37. Bosch: Recent Developments 80 Table 38. Risk Evaluation for Investing in Asia Pacific Market, 2019-2026 98 Table 39. Critical Success Factors and Key Takeaways 101
:List Of Figures
Figure 1. Research Method Flow Chart 10 Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13 Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 15 Figure 4. Asia Pacific Automotive AR and VR Market, 2019-2026, $ mn 17 Figure 5. Primary Drivers and Impact Factors of Asia Pacific Automotive AR and VR Market 18 Figure 6. Primary Restraints and Impact Factors of Asia Pacific Automotive AR and VR Market 21 Figure 7. Porter’s Fiver Forces Analysis of Asia Pacific Automotive AR and VR Market 27 Figure 8. Breakdown of Asia Pacific Automotive AR and VR Market by Component, 2019-2026, % of Revenue 31 Figure 9. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 32 Figure 10. Asia Pacific Automotive AR and VR Market: Hardware, 2015-2026, $ mn 33 Figure 11. Asia Pacific Automotive AR and VR Market: Software, 2015-2026, $ mn 35 Figure 12. Breakdown of Asia Pacific Automotive AR and VR Market by Technology, 2019-2026, % of Revenue 36 Figure 13. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 37 Figure 14. Asia Pacific Automotive AR and VR Market: Augmented Reality (AR), 2015-2026, $ mn 38 Figure 15. Asia Pacific Automotive AR and VR Market: Virtual Reality (VR), 2015-2026, $ mn 41 Figure 16. Breakdown of Asia Pacific Automotive AR and VR Market by Application, 2019-2026, % of Revenue 43 Figure 17. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%) 44 Figure 18. Asia Pacific Automotive AR and VR Market: Manufacturing & Supply, 2015-2026, $ mn 45 Figure 19. Asia Pacific Automotive AR and VR Market: Research & Development, 2015-2026, $ mn 46 Figure 20. Asia Pacific Automotive AR and VR Market: Marketing & Sales, 2015-2026, $ mn 47 Figure 21. Asia Pacific Automotive AR and VR Market: Aftermarket Service, 2015-2026, $ mn 48 Figure 22. Asia Pacific Automotive AR and VR Market: Support Functions & Training, 2015-2026, $ mn 49 Figure 23. Asia Pacific Automotive AR and VR Market: Other Applications, 2015-2026, $ mn 50 Figure 24. Breakdown of Asia Pacific Automotive AR and VR Market by Vehicle Type, 2019-2026, % of Revenue 51 Figure 25. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%) 52 Figure 26. Asia Pacific Automotive AR and VR Market: Passenger Vehicles, 2015-2026, $ mn 53 Figure 27. Asia Pacific Automotive AR and VR Market: Commercial Vehicles, 2015-2026, $ mn 54 Figure 28. Breakdown of Asia Pacific Automotive AR and VR Market by Driving Autonomy, 2019-2026, % of Revenue 55 Figure 29. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Driving Autonomy, Value ($ mn) and Share (%) 56 Figure 30. Asia Pacific Automotive AR and VR Market: Conventional Driving, 2015-2026, $ mn 57 Figure 31. Asia Pacific Automotive AR and VR Market: Autonomous & Semi-autonomous Driving, 2015-2026, $ mn 58 Figure 32. Breakdown of APAC Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue 60 Figure 33. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 61 Figure 34. Automotive AR & VR Market in China, 2015-2026, $ mn 62 Figure 35. Automotive AR & VR Market in Japan, 2015-2026, $ mn 65 Figure 36. Automotive AR & VR Market in India, 2015-2026, $ mn 67 Figure 37. Automotive AR & VR Market in Australia, 2015-2026, $ mn 69 Figure 38. Automotive AR & VR Market in South Korea, 2015-2026, $ mn 71 Figure 39. Automotive AR & VR Market in Rest of APAC, 2015-2026, $ mn 73 Figure 40. Growth Stage of Asia Pacific Automotive AR and VR Industry over the Forecast Period 75
Key Players (this may not be a complete list and extra companies can be added upon request): Bosch Continental DENSO Garmin General Motors (GM) HARMAN International HTC Hyundai Motor Company Jaguar Mercedes-Benz Microsoft Nippon Seiki NVIDIA Panasonic Unity Visteon Volkswagen