Setting

Southeast Asia Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Geography: Growth Opportunity and Business Strategy

Published: 30 Jan 2022 | Report Code: 10248362 | Pages: 150

Southeast Asia digital advertising market is expected to grow by a revised 2021-2031 CAGR of 18.73% and reach $58.63 billion by 2031, representing the fastest growing region in the global digital ad market. Highlighted with 96 tables and 45 figures, this 150-page report “Southeast Asia Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Geography: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Southeast Asia digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Southeast Asia digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Geography. Based on platform, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Mobile Ad o In-APP o Mobile Web • Desktop Ad • Digital TV and Others Based on ad format, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Digital Display Ad o Programmatic Transactions o Non-programmatic Transactions • Internet Paid Search • Social Media • Online Video • Others Based on industrial vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • Indonesia • Thailand • Philippines • Malaysia • Singapore • Vietnam • Taiwan • Rest of SEA For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Southeast Asia digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Selected Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table Of Contents:

1 Introduction	9
1.1 Industry Definition and Research Scope	9
1.1.1 Industry Definition	9
1.1.2 Research Scope	10
1.2 Research Methodology	12
1.2.1 Overview of Market Research Methodology	12
1.2.2 Market Assumption	13
1.2.3 Secondary Data	13
1.2.4 Primary Data	13
1.2.5 Data Filtration and Model Design	14
1.2.6 Market Size/Share Estimation	15
1.2.7 Research Limitations	16
1.3 Executive Summary	17
2 Market Overview and Qualitative Analysis	20
2.1 Market Size and Forecast	20
2.1.1 Impact of COVID-19 on World Economy	21
2.1.2 Impact of COVID-19 on the Market	23
2.2 Major Growth Drivers	25
2.3 Market Restraints and Challenges	29
2.4 Emerging Opportunities and Market Trends	32
2.5 Porter’s Fiver Forces Analysis	35
3 Segmentation of Southeast Asia Market by Platform	39
3.1 Market Overview by Platform	39
3.2 Southeast Asia Mobile Advertising Market 2018-2031	42
3.3 Southeast Asia Desktop Advertising Market 2018-2031	46
3.4 Southeast Asia Market of Digital Advertising via Other Digital Platforms 2018-2031	47
4 Segmentation of Southeast Asia Market by Ad Format	48
4.1 Market Overview by Ad Format	48
4.2 Southeast Asia Digital Display Ad Market 2018-2031	51
4.3 Southeast Asia Internet Paid Search Ad Market 2018-2031	53
4.4 Southeast Asia Social Media Ad Market 2018-2031	55
4.5 Southeast Asia Online Video Ad Market 2018-2031	57
4.6 Southeast Asia Market of Other Digital Ad Formats 2018-2031	59
5 Segmentation of Southeast Asia Market by Industry Vertical	61
5.1 Market Overview by Industry Vertical	61
5.2 Southeast Asia Digital Advertising Market for Media and Entertainment 2018-2031	64
5.3 Southeast Asia Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031	66
5.4 Southeast Asia Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031	67
5.5 Southeast Asia Digital Advertising Market for Telecommunication IT Sector 2018-2031	69
5.6 Southeast Asia Digital Advertising Market for Travel Industry 2018-2031	70
5.7 Southeast Asia Digital Advertising Market for Healthcare Sector 2018-2031	71
5.8 Southeast Asia Digital Advertising Market for Manufacturing & Supply Chain 2018-2031	72
5.9 Southeast Asia Digital Advertising Market for Transportation and Logistics 2018-2031	73
5.10 Southeast Asia Digital Advertising Market for Energy, Power, and Utilities 2018-2031	74
5.11 Southeast Asia Digital Advertising Market for Other Industries 2018-2031	75
6 Southeast Asia Market 2018-2031 by Country/Region	76
6.1 Overview of Southeast Asia Market	76
6.2 Indonesia	79
6.3 Thailand	82
6.4 Philippines	84
6.5 Malaysia	86
6.6 Singapore	88
6.7 Vietnam	90
6.8 Taiwan	92
6.9 Rest of Southeast Asia Region	94
7 Competitive Landscape	95
7.1 Overview of Key Vendors	95
7.2 Company Profiles	99
Alibaba	99
Amazon	101
Apple Inc.	106
Applovin Corporation	110
Baidu	112
Facebook Inc.	115
Google LLC	118
Microsoft Corporation	123
Nokia Corporation	127
Sina Corporation	130
Tencent	132
Twitter	136
Verizon	139
Yahoo! Inc.	142
8 Investing in Southeast Asia Market: Risk Assessment and Management	144
8.1 Risk Evaluation of Southeast Asia Market	144
8.2 Critical Success Factors (CSFs)	147
RELATED REPORTS AND PRODUCTS	150

List Of Tables:


Table 1.  Snapshot of Southeast Asia Digital Advertising Market in Balanced Perspective, 2021-2031	18
Table 2. World Economic Outlook, 2021-2031	22
Table 3. Share of Digital Ad in Total Ad Spend in Selected SEA Countries, 2015-2020, %	28
Table 4.  Main Product Trends and Market Opportunities in Southeast Asia Digital Advertising Market	32
Table 5. Southeast Asia Digital Advertising Market by Platform, 2018-2031, $ mn	40
Table 6. Southeast Asia Mobile Advertising Market by Channel, 2018-2031, $ mn	43
Table 7. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue	44
Table 8. Southeast Asia Digital Advertising Market by Ad Format, 2018-2031, $ mn	49
Table 9. Southeast Asia Display Digital Ad Market by Purchase Method, 2018-2031, $ mn	52
Table 10. Southeast Asia Digital Advertising Market by Industry Vertical, 2018-2031, $ mn	62
Table 11. Southeast Asia Digital Advertising Market by Country/Region, 2018-2031, $ mn	77
Table 12. Indonesia Digital Advertising Market by Platform, 2018-2031, $ mn	80
Table 13. Indonesia Digital Advertising Market by Ad Format, 2018-2031, $ mn	80
Table 14. Indonesia Digital Advertising Market by Industry Vertical, 2018-2031, $ mn	81
Table 15. Thailand Digital Advertising Market by Platform, 2018-2031, $ mn	83
Table 16. Thailand Digital Advertising Market by Ad Format, 2018-2031, $ mn	83
Table 17. Thailand Digital Advertising Market by Industry Vertical, 2018-2031, $ mn	83
Table 18. Philippines Digital Advertising Market by Platform, 2018-2031, $ mn	85
Table 19. Philippines Digital Advertising Market by Ad Format, 2018-2031, $ mn	85
Table 20. Philippines Digital Advertising Market by Industry Vertical, 2018-2031, $ mn	85
Table 21. Malaysia Digital Advertising Market by Platform, 2018-2031, $ mn	87
Table 22. Malaysia Digital Advertising Market by Ad Format, 2018-2031, $ mn	87
Table 23. Malaysia Digital Advertising Market by Industry Vertical, 2018-2031, $ mn	87
Table 24. Singapore Digital Advertising Market by Platform, 2018-2031, $ mn	89
Table 25. Singapore Digital Advertising Market by Ad Format, 2018-2031, $ mn	89
Table 26. Singapore Digital Advertising Market by Industry Vertical, 2018-2031, $ mn	89
Table 27. Vietnam Digital Advertising Market by Platform, 2018-2031, $ mn	91
Table 28. Vietnam Digital Advertising Market by Ad Format, 2018-2031, $ mn	91
Table 29. Vietnam Digital Advertising Market by Industry Vertical, 2018-2031, $ mn	91
Table 30. Taiwan Digital Advertising Market by Platform, 2018-2031, $ mn	93
Table 31. Taiwan Digital Advertising Market by Ad Format, 2018-2031, $ mn	93
Table 32. Taiwan Digital Advertising Market by Industry Vertical, 2018-2031, $ mn	93
Table 33. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue	97
Table 34. Alibaba: Company Snapshot	99
Table 35. Alibaba: Business Segmentation	99
Table 36. Alibaba: Product Portfolio	100
Table 37. Alibaba: Revenue, 2018-2020, $ mn	100
Table 38. Amazon: Company Snapshot	101
Table 39. Amazon: Business Segmentation	102
Table 40. Amazon: Product Portfolio	104
Table 41. Amazon: Revenue, 2018-2020, $ mn	104
Table 42. Amazon: Recent Developments	105
Table 43. Apple Inc.: Company Snapshot	106
Table 44. Apple Inc.: Business Segmentation	107
Table 45. Apple Inc.: Product Portfolio	108
Table 46. Apple Inc.: Revenue, 2018-2020, $ mn	108
Table 47. Apple Inc.: Recent Developments	109
Table 48. Applovin Corporation: Company Snapshot	110
Table 49. Baidu: Company Snapshot	112
Table 50. Baidu: Business Segmentation	113
Table 51. Baidu: Product Portfolio	113
Table 52. Baidu: Revenue, 2018-2020, $ bn	113
Table 53. Baidu: Recent Developments	114
Table 54. Facebook Inc.: Company Snapshot	115
Table 55. Facebook Inc.: Business Segmentation	116
Table 56. Facebook Inc.: Product Portfolio	116
Table 57. Facebook Inc.: Revenue, 2018-2020, $ bn	117
Table 58. Facebook Inc.: Recent Developments	117
Table 59. Google LLC: Company Snapshot	118
Table 60. Google LLC: Product Portfolio	120
Table 61. Google LLC: Revenue, 2018-2020, $ bn	121
Table 62. Google LLC: Recent Developments	121
Table 63. Microsoft Corporation: Company Snapshot	123
Table 64. Microsoft Corporation: Business Segmentation	124
Table 65. Microsoft Corporation: Product Portfolio	124
Table 66. Microsoft Corporation: Revenue, 2018-2020, $ bn	125
Table 67. Microsoft Corporation: Recent Developments	125
Table 68. Nokia Corporation: Company Snapshot	127
Table 69. Nokia Corporation: Business Segmentation	128
Table 70. Nokia Corporation: Product Portfolio	128
Table 71. Nokia Corporation: Revenue, 2018-2020, $ bn	129
Table 72. Nokia Corporation: Recent Developments	129
Table 73. Sina Corporation: Company Snapshot	130
Table 74. Sina Corporation: Business Segmentation	131
Table 75. Sina Corporation: Product Portfolio	131
Table 76. Sina Corporation: Revenue, 2016-2018, $ bn	131
Table 77. Tencent Holdings Limited: Company Snapshot	132
Table 78. Tencent Holdings Limited: Business Segmentation	133
Table 79. Tencent Holdings Limited: Product Portfolio	134
Table 80. Tencent Holdings Limited: Revenue, 2017-2019, $ bn	134
Table 81. Tencent Holdings Limited: Recent Developments	135
Table 82. Twitter, Inc.: Company Snapshot	136
Table 83. Twitter, Inc.: Business Segmentation	136
Table 84. Twitter, Inc.: Product Portfolio	137
Table 85. Twitter, Inc.: Revenue, 2018-2020, $ bn	137
Table 86. Twitter, Inc.: Recent Developments	138
Table 87. Verizon: Company Snapshot	139
Table 88. Verizon: Business Segmentation	140
Table 89. Verizon: Product Portfolio	140
Table 90. Verizon: Revenue, 2018-2020, $ bn	140
Table 91. Verizon: Recent Developments	141
Table 92. Yahoo! Inc.: Company Snapshot	142
Table 93. Yahoo! Inc.: Product Portfolio	143
Table 94. Yahoo! Inc.: Revenue, 2014-2016, $ bn	143
Table 95.  Risk Evaluation for Investing in Southeast Asia Market, 2021-2031	145
Table 96. Critical Success Factors and Key Takeaways	148

List Of Figures:


Figure 1. Research Method Flow Chart	12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	15
Figure 3. Southeast Asia Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031	17
Figure 4. Southeast Asia Digital Advertising Market by Revenue, 2018-2031, $ mn	20
Figure 5. Impact of COVID-19 on Business	23
Figure 6. Primary Drivers and Impact Factors of Southeast Asia Digital Advertising Market	25
Figure 7. Primary Restraints and Impact Factors of Southeast Asia Digital Advertising Market	29
Figure 8. Porter’s Fiver Forces Analysis of Southeast Asia Digital Advertising Market	35
Figure 9. Breakdown of Southeast Asia Digital Advertising Market by Platform, 2021-2031, % of Revenue	40
Figure 10. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Platform, Value ($ mn) and Share (%)	41
Figure 11. Southeast Asia Mobile Advertising Market, 2018-2031, $ mn	43
Figure 12. Global Mobile Internet Users, 2018-2022, billion	44
Figure 13. Comparison of Mobile Web and Mobile In-App	45
Figure 14. Southeast Asia Desktop Advertising Market, 2018-2031, $ mn	46
Figure 15. Southeast Asia Market of Digital Advertising via Other Platforms, 2018-2031, $ mn	47
Figure 16. Breakdown of Southeast Asia Digital Advertising Market by Ad Format, 2021-2031, % of Revenue	49
Figure 17. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Ad Format, Value ($ mn) and Share (%)	50
Figure 18. Southeast Asia Digital Display Ad Market, 2018-2031, $ mn	52
Figure 19. Southeast Asia Internet Paid Search Advertising Market, 2018-2031, $ mn	54
Figure 20. Southeast Asia Social Media Advertising Market, 2018-2031, $ mn	56
Figure 21. Southeast Asia Online Video Advertising Market, 2018-2031, $ mn	58
Figure 22. Southeast Asia Market of Other Digital Ad Formats, 2018-2031, $ mn	60
Figure 23. Breakdown of Southeast Asia Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue	62
Figure 24. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ mn) and Share (%)	63
Figure 25. Southeast Asia Digital Advertising Market for Media and Entertainment, 2018-2031, $ mn	65
Figure 26. Southeast Asia Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ mn	66
Figure 27. Southeast Asia Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ mn	68
Figure 28. Southeast Asia Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ mn	69
Figure 29. Southeast Asia Digital Advertising Market for Travel Industry, 2018-2031, $ mn	70
Figure 30. Southeast Asia Digital Advertising Market for Healthcare Sector, 2018-2031, $ mn	71
Figure 31. Southeast Asia Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ mn	72
Figure 32. Southeast Asia Digital Advertising Market for Transportation and Logistics, 2018-2031, $ mn	73
Figure 33. Southeast Asia Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ mn	74
Figure 34. Southeast Asia Digital Advertising Market for Other Industries, 2018-2031, $ mn	75
Figure 35. Breakdown of Southeast Asia Digital Advertising Market by Country/Region, 2021 and 2031, % of Revenue	77
Figure 36. Contribution to Southeast Asia 2022-2031 Cumulative Revenue by Country/Region, Value ($ mn) and Share (%)	78
Figure 37.  Digital Advertising Market in Indonesia by Revenue, 2018-2031, $ mn	80
Figure 38.  Digital Advertising Market in Thailand by Revenue, 2018-2031, $ mn	82
Figure 39.  Digital Advertising Market in Philippines by Revenue, 2018-2031, $ mn	84
Figure 40.  Digital Advertising Market in Malaysia by Revenue, 2018-2031, $ mn	86
Figure 41.  Digital Advertising Market in Singapore by Revenue, 2018-2031, $ mn	88
Figure 42.  Digital Advertising Market in Vietnam by Revenue, 2018-2031, $ mn	90
Figure 43.  Digital Advertising Market in Taiwan by Revenue, 2018-2031, $ mn	92
Figure 44.  Digital Advertising Market in Rest of Southeast Asia by Revenue, 2018-2031, $ mn	94
Figure 45. Growth Stage of Southeast Asia Digital Advertising Industry over the Forecast Period	95
Key Players:
 
Alibaba	
Amazon	
Apple Inc.	
Applovin Corporation	
Baidu	
Facebook Inc.	
Google, Inc.	
Microsoft Corporation	
Nokia	
Sina	
Tencent	
Twitter	
Verizon	
Yahoo! Inc.	
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)