Setting

Global Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Region 2020-2026: Demand and Production Outlook

Published: 18 Mar 2020 | Report Code: 10247417 | Pages: 237

Extended reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR). Global demand for XR will exhibit a 2020-2026 CAGR of 45.0% to reach $346.39 billion in 2026. Global XR production was valued at $25.4 billion in 2019 and is expected to grow by 46.5% annually over 2020-2026. Highlighted with 128 tables and 116 figures, this 237-page report “Global Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Region 2020-2026: Demand and Production Outlook” is based on a comprehensive research of the entire global extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Region. Based on technology, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Augmented Reality (AR) o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker) o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing) • Virtual Reality (VR) o Nonimmersive Technology o Semi-Immersive and Fully Immersive Technology • Mixed Reality (MR) Based on component, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Hardware o Sensors o Semiconductor Component o Displays and Projectors o Position Trackers o Cameras o Others • Software o Software Developer Kits o Cloud Services • Content Creation Based on device type, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Augmented Reality Devices o Head-Mounted Display (HMD) o Head-Up Display (HUD) o Handheld Device • Virtual Reality Devices o Head-Mounted Display (HMD) o Gesture-Tracking Device o Projector & Display Wall • Mixed Reality Devices o Wireless Head Mounted Display o Wired Head Mounted Display Based on industry vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education • Manufacturing • Retail • Others Based on end-user, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Consumer • Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises) Geographically, the following listed regions and national markets are fully investigated: • APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka) • Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into The Netherlands, Denmark, Austria, Norway, Sweden, Belgium, Poland, Czech Republic, Slovakia, Hungary, and Romania) • North America (U.S., Canada, and Mexico) • South America (Brazil, Chile, Argentina, Rest of Latin America) • RoW (Saudi Arabia, UAE, Iran) For each of the aforementioned regions and countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of all regional markets by country and the key national markets by Technology, Component, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in global extended reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players: Acer Inc. Augmedix Aurasma Blippar.com Limited Catchoom DAQR Dell Technologies Inc. EON. Reality Inc. Facebook Google HP Development Company LP HTC Corporation Koninklijke Philips N.V. MAGIC LEAP, INC. Medical Realities Metaio Microsoft Niantic, Inc. Nintendo Co., Ltd. Psious Samsung Seiko Epson Sony Total Immersion Vuzix Corporation Wikitude GMBH Zappar (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table Of Contents

1 Introduction 11 1.1 Industry Definition and Research Scope 11 1.1.1 Industry Definition 11 1.1.2 Research Scope 12 1.2 Research Methodology 14 1.2.1 Overview of Market Research Methodology 14 1.2.2 Market Assumption 15 1.2.3 Secondary Data 15 1.2.4 Primary Data 15 1.2.5 Data Filtration and Model Design 16 1.2.6 Market Size/Share Estimation 17 1.2.7 Research Limitations 18 1.3 Executive Summary 19 2 Market Overview and Qualitative Analysis 22 2.1 Market Size and Forecast 22 2.2 Major Growth Drivers 24 2.3 Market Restraints and Challenges 27 2.4 Emerging Opportunities and Market Trends 30 2.5 Porter’s Fiver Forces Analysis 33 3 Segmentation of Global Market by Technology 37 3.1 Market Overview by Technology 37 3.2 Global Augmented Reality (AR) Market 2015-2026 39 3.2.1 Marker-based Augmented Reality 41 3.2.2 Markerless Augmented Reality 42 3.3 Global Virtual Reality (VR) Market 2015-2026 43 3.3.1 Nonimmersive Technology 45 3.2.2 Semi-Immersive and Fully Immersive Technology 46 3.4 Global Mixed Reality (MR) Market 2015-2026 47 4 Segmentation of Global Market by Component 49 4.1 Market Overview by Component 49 4.2 Global XR Hardware Market 2015-2026 51 4.3 Global XR Software Market 2015-2026 53 4.4 Global XR Content Creation Market 2015-2026 55 5 Segmentation of Global Market by Device Type 57 5.1 Market Overview by Device Type 57 5.2 Global AR Devices Market 2015-2026 58 5.2.1 Head-Mounted Display (HMD) 59 5.2.2 Head-Up Display (HUD) 60 5.2.3 Handheld Device 60 5.3 Global VR Devices Market 2015-2026 61 5.3.1 Head-Mounted Display (HMD) 62 5.3.2 Gesture-Tracking Device 63 5.3.3 Projector & Display Wall 63 5.4 Global MR Devices Market 2015-2026 64 5.4.1 Wireless Head Mounted Display 65 5.4.2 Wired Head Mounted Display 65 6 Segmentation of Global Market by Industry Vertical 66 6.1 Market Overview by Industry Vertical 66 6.2 Global Extended Reality Market for Gaming 2015-2026 68 6.3 Global Extended Reality Market for Entertainment & Media 2015-2026 70 6.4 Global Extended Reality Market for Aerospace & Defense 2015-2026 72 6.5 Global Extended Reality Market for Healthcare 2015-2026 74 6.6 Global Extended Reality Market for Education 2015-2026 76 6.7 Global Extended Reality Market for Manufacturing 2015-2026 78 6.8 Global Extended Reality Market for Retail 2015-2026 80 6.9 Global Extended Reality Market for Other Sectors 2015-2026 82 7 Segmentation of Global Market by End-user 84 7.1 Market Overview by End-user 84 7.2 Global Consumer XR Market 2015-2026 85 7.3 Global Enterprise XR Market 2015-2026 86 8 Segmentation of Global Market by Region 88 8.1 Geographic Market Overview by Region 2015-2026 88 8.2 North America Market 2015-2026 by Country 92 8.2.1 Overview of North America Market 92 8.2.2 U.S. 95 8.2.3 Canada 99 8.2.4 Mexico 102 8.3 European Market 2015-2026 by Country 105 8.3.1 Overview of European Market 105 8.3.2 UK 108 8.3.3 France 111 8.3.4 Germany 114 8.3.5 Spain 117 8.3.6 Italy 120 8.3.7 Russia 123 8.3.8 Rest of European Market 126 8.4 Asia-Pacific Market 2015-2026 by Country 128 8.4.1 Overview of Asia-Pacific Market 128 8.4.2 China 132 8.4.3 Japan 135 8.4.4 India 138 8.4.5 Australia 141 8.4.6 South Korea 144 8.4.7 Rest of APAC Region 147 8.5 South America Market 2015-2026 by Country 148 8.5.1 Argentina 151 8.5.2 Brazil 154 8.5.3 Chile 157 8.5.4 Rest of South America Market 160 8.6 Rest of World Market 2015-2026 by Country 161 8.6.1 Saudi Arabia 164 8.6.2 Iran 167 8.6.3 UAE 170 8.6.4 Other National Markets 173 9 Competitive Landscape 174 9.1 Overview of Key Vendors 174 9.2 Company Profiles 177 Acer Inc. 177 Augmedix 180 Aurasma 181 Blippar.com Limited 182 Catchoom 183 DAQR 185 Dell Technologies Inc. 186 EON. Reality Inc. 188 Facebook 189 Google 192 HP Development Company LP 197 HTC Corporation 199 Koninklijke Philips N.V. 201 MAGIC LEAP, INC. 203 Medical Realities 204 Metaio 205 Microsoft 207 Niantic, Inc. 210 Nintendo Co., Ltd. 213 Psious 216 Samsung 217 Seiko Epson 219 Sony 223 Total Immersion 225 Vuzix Corporation 227 Wikitude GMBH 228 Zappar 230 10 Investing in Global Market: Risk Assessment and Management 231 10.1 Risk Evaluation of Global Market 231 10.2 Critical Success Factors (CSFs) 234 RELATED REPORTS AND PRODUCTS 237
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List Of Tables

Table 1. Snapshot of Global Extended Reality Market, 2019-2026 20 Table 2. Main Product Trends and Market Opportunities in Global Extended Reality Market 30 Table 3. Global Extended Reality Market by Technology, 2015-2026, $ bn 37 Table 4. Global Extended Reality Production by Technology, 2015-2026, $ bn 38 Table 5. Global Augmented Reality Market by Technology, 2015-2026, $ bn 40 Table 6. Global Marker-based AR Market by Technology, 2015-2026, $ bn 41 Table 7. Global Markerless Augmented Reality Market by Technology, 2015-2026, $ bn 42 Table 8. Global Virtual Reality Market by Technology, 2015-2026, $ bn 44 Table 9. Global Extended Reality Market by Component, 2015-2026, $ bn 49 Table 10. Global Extended Reality Production by Component, 2015-2026, $ bn 50 Table 11. Global XR Hardware Market by Type, 2015-2026, $ bn 52 Table 12. Global XR Software Market by Type, 2015-2026, $ bn 54 Table 13. Global Extended Reality Market by Device Type, 2015-2026, $ bn 57 Table 14. Global Augmented Reality Devices Market by Type, 2015-2026, $ bn 59 Table 15. Global Virtual Reality Devices Market by Type, 2015-2026, $ bn 62 Table 16. Global Mixed Reality Devices Market by Type, 2015-2026, $ bn 65 Table 17. Global Extended Reality Market by Industry Vertical, 2015-2026, $ bn 66 Table 18. Global Extended Reality Production by Industry Vertical, 2015-2026, $ bn 67 Table 19. Global Extended Reality Market by End-user, 2015-2026, $ bn 84 Table 20. Global Enterprise XR Market by Organization Size, 2015-2026, $ bn 87 Table 21. Global Extended Reality Market by Region, 2015-2026, $ bn 89 Table 22. Global Extended Reality Production by Region, 2015-2026, $ bn 90 Table 23. Leading National Extended Reality Market by Revenue, 2019 and 2026, $ bn 91 Table 24. North America Extended Reality Market by Country, 2015-2026, $ bn 94 Table 25. U.S. Extended Reality Market by Technology, 2015-2026, $ bn 97 Table 26. U.S. Extended Reality Market by Component, 2015-2026, $ bn 97 Table 27. U.S. Extended Reality Market by Industry Vertical, 2015-2026, $ bn 97 Table 28. Canada Extended Reality Market by Technology, 2015-2026, $ bn 101 Table 29. Canada Extended Reality Market by Component, 2015-2026, $ bn 101 Table 30. Canada Extended Reality Market by Industry Vertical, 2015-2026, $ bn 101 Table 31. Mexico Extended Reality Market by Technology, 2015-2026, $ bn 104 Table 32. Mexico Extended Reality Market by Component, 2015-2026, $ bn 104 Table 33. Mexico Extended Reality Market by Industry Vertical, 2015-2026, $ bn 104 Table 34. Europe Extended Reality Market by Country, 2015-2026, $ bn 107 Table 35. UK Extended Reality Market by Technology, 2015-2026, $ bn 110 Table 36. UK Extended Reality Market by Component, 2015-2026, $ bn 110 Table 37. UK Extended Reality Market by Industry Vertical, 2015-2026, $ bn 110 Table 38. France Extended Reality Market by Technology, 2015-2026, $ bn 113 Table 39. France Extended Reality Market by Component, 2015-2026, $ bn 113 Table 40. France Extended Reality Market by Industry Vertical, 2015-2026, $ bn 113 Table 41. Germany Extended Reality Market by Technology, 2015-2026, $ bn 116 Table 42. Germany Extended Reality Market by Component, 2015-2026, $ bn 116 Table 43. Germany Extended Reality Market by Industry Vertical, 2015-2026, $ bn 116 Table 44. Spain Extended Reality Market by Technology, 2015-2026, $ bn 119 Table 45. Spain Extended Reality Market by Component, 2015-2026, $ bn 119 Table 46. Spain Extended Reality Market by Industry Vertical, 2015-2026, $ bn 119 Table 47. Italy Extended Reality Market by Technology, 2015-2026, $ bn 122 Table 48. Italy Extended Reality Market by Component, 2015-2026, $ bn 122 Table 49. Italy Extended Reality Market by Industry Vertical, 2015-2026, $ bn 122 Table 50. Russia Extended Reality Market by Technology, 2015-2026, $ bn 125 Table 51. Russia Extended Reality Market by Component, 2015-2026, $ bn 125 Table 52. Russia Extended Reality Market by Industry Vertical, 2015-2026, $ bn 125 Table 53. APAC Extended Reality Market by Country, 2015-2026, $ bn 130 Table 54. China Extended Reality Market by Technology, 2015-2026, $ bn 134 Table 55. China Extended Reality Market by Component, 2015-2026, $ bn 134 Table 56. China Extended Reality Market by Industry Vertical, 2015-2026, $ bn 134 Table 57. Japan Extended Reality Market by Technology, 2015-2026, $ bn 137 Table 58. Japan Extended Reality Market by Component, 2015-2026, $ bn 137 Table 59. Japan Extended Reality Market by Industry Vertical, 2015-2026, $ bn 137 Table 60. India Extended Reality Market by Technology, 2015-2026, $ bn 140 Table 61. India Extended Reality Market by Component, 2015-2026, $ bn 140 Table 62. India Extended Reality Market by Industry Vertical, 2015-2026, $ bn 140 Table 63. Australia Extended Reality Market by Technology, 2015-2026, $ bn 143 Table 64. Australia Extended Reality Market by Component, 2015-2026, $ bn 143 Table 65. Australia Extended Reality Market by Industry Vertical, 2015-2026, $ bn 143 Table 66. South Korea Extended Reality Market by Technology, 2015-2026, $ bn 146 Table 67. South Korea Extended Reality Market by Component, 2015-2026, $ bn 146 Table 68. South Korea Extended Reality Market by Industry Vertical, 2015-2026, $ bn 146 Table 69. South America Extended Reality Market by Country, 2015-2026, $ bn 150 Table 70. Argentina Extended Reality Market by Technology, 2015-2026, $ bn 153 Table 71. Argentina Extended Reality Market by Component, 2015-2026, $ bn 153 Table 72. Argentina Extended Reality Market by Industry Vertical, 2015-2026, $ bn 153 Table 73. Brazil Extended Reality Market by Technology, 2015-2026, $ bn 156 Table 74. Brazil Extended Reality Market by Component, 2015-2026, $ bn 156 Table 75. Brazil Extended Reality Market by Industry Vertical, 2015-2026, $ bn 156 Table 76. Chile Extended Reality Market by Technology, 2015-2026, $ bn 159 Table 77. Chile Extended Reality Market by Component, 2015-2026, $ bn 159 Table 78. Chile Extended Reality Market by Industry Vertical, 2015-2026, $ bn 159 Table 79. RoW Extended Reality Market by Country, 2015-2026, $ bn 163 Table 80. Saudi Arabia Extended Reality Market by Technology, 2015-2026, $ bn 166 Table 81. Saudi Arabia Extended Reality Market by Component, 2015-2026, $ bn 166 Table 82. Saudi Arabia Extended Reality Market by Industry Vertical, 2015-2026, $ bn 166 Table 83. Iran Extended Reality Market by Technology, 2015-2026, $ bn 169 Table 84. Iran Extended Reality Market by Component, 2015-2026, $ bn 169 Table 85. Iran Extended Reality Market by Industry Vertical, 2015-2026, $ bn 169 Table 86. UAE Extended Reality Market by Technology, 2015-2026, $ bn 172 Table 87. UAE Extended Reality Market by Component, 2015-2026, $ bn 172 Table 88. UAE Extended Reality Market by Industry Vertical, 2015-2026, $ bn 172 Table 89. Acer Inc.: Company Snapshot 177 Table 90. Acer Inc.: Revenue, 2016-2018, NTD bn 178 Table 91. Acer Inc.: Business Segmentation 178 Table 92. Aurasma: Company Snapshot 181 Table 93. Blippar.com Limited: Company Snapshot 182 Table 94. Catchoom: Company Snapshot 183 Table 95. Dell Technologies Inc.: Company Snapshot 186 Table 96. Dell Technologies Inc.: Revenue, 2017-2019, $ bn 187 Table 97. Dell Technologies Inc.: Business Segmentation 187 Table 98. Facebook Inc.: Company Snapshot 189 Table 99. Facebook Inc.: Business Segmentation 190 Table 100. Facebook Inc.: Product Portfolio 190 Table 101. Facebook Inc.: Revenue, 2017-2019, $ bn 191 Table 102. Google LLC: Company Snapshot 192 Table 103. Google LLC: Product Portfolio 194 Table 104. Google LLC: Revenue, 2016-2018, $ bn 195 Table 105. Google LLC: Product Portfolio 195 Table 106. Google LLC: Recent Developments 196 Table 107. HP Development Company LP: Company Snapshot 197 Table 108. HP Development Company LP: Revenue, 2016-2018, $ bn 197 Table 109. HP Development Company LP: Business Segmentation 198 Table 110. HTC Corporation: Business Segmentation 199 Table 111. Koninklijke Philips N.V.: Revenue, 2016-2018, $ bn 201 Table 112. Medical Realities: Company Snapshot 204 Table 113. Metaio: Company Snapshot 205 Table 114. Microsoft Corporation: Company Snapshot 207 Table 115. Microsoft Corporation: Business Segmentation 208 Table 116. Microsoft Corporation: Revenue, 2017-2019, $ bn 208 Table 117. Niantic, Inc.: Company Snapshot 210 Table 118. Niantic, Inc.: Business Segmentation 211 Table 119. Nintendo Co., Ltd.: Company Snapshot 213 Table 120. Nintendo Co., Ltd.: Business Segmentation 214 Table 121. Nintendo Co., Ltd.: Revenue, 2017-2019, $ bn 214 Table 122. Psious: Company Snapshot 216 Table 123. Samsung Electronics Revenue, 2015-2018, $ bn 218 Table 124. Total Immersion : Company Snapshot 225 Table 125. Wikitude GMBH: Company Snapshot 228 Table 126. Zappar: Company Snapshot 230 Table 127. Risk Evaluation for Investing in Global Market, 2019-2026 232 Table 128. Critical Success Factors and Key Takeaways 235
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List Of Figures

Figure 1. Research Method Flow Chart 14 Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 17 Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 19 Figure 4. Global Extended Reality Market by Revenue, 2015-2026, $ bn 22 Figure 5. Global Extended Reality Production by Revenue, 2015-2026, $ bn 23 Figure 6. Primary Drivers and Impact Factors of Global Extended Reality Market 24 Figure 7. Primary Restraints and Impact Factors of Global Extended Reality Market 27 Figure 8. Porter’s Fiver Forces Analysis of Global Extended Reality Market 33 Figure 9. Breakdown of Global Extended Reality Market by Technology, 2019-2026, % of Revenue 37 Figure 10. Breakdown of Global Extended Reality Production by Technology, 2019-2026, % of Revenue 38 Figure 11. Global Augmented Reality (AR) Market, 2015-2026, $ bn 39 Figure 12. Global Augmented Reality (AR) Production, 2015-2026, $ bn 40 Figure 13. Global Virtual Reality (VR) Market, 2015-2026, $ bn 43 Figure 14. Global Virtual Reality (VR) Production, 2015-2026, $ bn 44 Figure 15. Global Mixed Reality (MR) Market, 2015-2026, $ bn 47 Figure 16. Global Mixed Reality (MR) Production, 2015-2026, $ bn 48 Figure 17. Breakdown of Global Extended Reality Market by Component, 2019-2026, % of Revenue 49 Figure 18. Breakdown of Global Extended Reality Production by Component, 2019-2026, % of Revenue 50 Figure 19. Global XR Hardware Market, 2015-2026, $ bn 51 Figure 20. Global XR Hardware Production, 2015-2026, $ bn 52 Figure 21. Global XR Software Market, 2015-2026, $ bn 53 Figure 22. Global XR Software Production, 2015-2026, $ bn 54 Figure 23. Global XR Content Creation Market, 2015-2026, $ bn 55 Figure 24. Global XR Content Creation Production, 2015-2026, $ bn 56 Figure 25. Breakdown of Global Extended Reality Market by Device Type, 2019-2026, % of Revenue 57 Figure 26. Global AR Devices Market, 2015-2026, $ bn 58 Figure 27. Global VR Devices Market, 2015-2026, $ bn 61 Figure 28. Global MR Devices Market, 2015-2026, $ bn 64 Figure 29. Breakdown of Global Extended Reality Market by Industry Vertical, 2019-2026, % of Revenue 66 Figure 30. Breakdown of Global Extended Reality Production by Industry Vertical, 2019-2026, % of Revenue 67 Figure 31. Global Extended Reality Market for Gaming, 2015-2026, $ bn 68 Figure 32. Global Extended Reality Production for Gaming, 2015-2026, $ bn 69 Figure 33. Global Extended Reality Market for Entertainment & Media, 2015-2026, $ bn 70 Figure 34. Global Extended Reality Production for Entertainment & Media, 2015-2026, $ bn 71 Figure 35. Global Extended Reality Market for Aerospace & Defense, 2015-2026, $ bn 72 Figure 36. Global Extended Reality Production for Aerospace & Defense, 2015-2026, $ bn 73 Figure 37. Global Extended Reality Market for Healthcare, 2015-2026, $ bn 74 Figure 38. Global Extended Reality Production for Healthcare, 2015-2026, $ bn 75 Figure 39. Global Extended Reality Market for Education, 2015-2026, $ bn 76 Figure 40. Global Extended Reality Production for Education, 2015-2026, $ bn 77 Figure 41. Global Extended Reality Market for Manufacturing, 2015-2026, $ bn 78 Figure 42. Global Extended Reality Production for Manufacturing, 2015-2026, $ bn 79 Figure 43. Global Extended Reality Market for Retail, 2015-2026, $ bn 80 Figure 44. Global Extended Reality Production for Retail, 2015-2026, $ bn 81 Figure 45. Global Extended Reality Market for Other Sectors, 2015-2026, $ bn 82 Figure 46. Global Extended Reality Production for Other Sectors, 2015-2026, $ bn 83 Figure 47. Breakdown of Global Extended Reality Market by End-user, 2019-2026, % of Revenue 84 Figure 48. Global Consumer XR Market, 2015-2026, $ bn 85 Figure 49. Global Enterprise XR Market, 2015-2026, $ bn 86 Figure 50. Global Market Snapshot 88 Figure 51. Geographic Spread of Worldwide Extended Reality Market, 2019-2026, % of Revenue 89 Figure 52. Geographic Spread of Worldwide Extended Reality Production, 2019-2026, % of Revenue 90 Figure 53. North American Extended Reality Market, 2015-2026, $ bn 93 Figure 54. Breakdown of North America Extended Reality Market by Country, 2019 and 2026, % of Revenue 93 Figure 55. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 94 Figure 56. U.S. Extended Reality Market by Revenue, 2015-2026, $ bn 95 Figure 57. U.S. Extended Reality Production by Revenue, 2015-2026, $ bn 96 Figure 58. Canada Extended Reality Market by Revenue, 2015-2026, $ bn 99 Figure 59. Canada Extended Reality Production by Revenue, 2015-2026, $ bn 100 Figure 60. Extended Reality Market in Mexico by Revenue, 2015-2026, $ bn 102 Figure 61. Extended Reality Production in Mexico by Revenue, 2015-2026, $ bn 103 Figure 62. European Extended Reality Market by Revenue, 2015-2026, $ bn 106 Figure 63. Breakdown of European Extended Reality Market by Country, 2019 and 2026, % of Revenue 106 Figure 64. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 107 Figure 65. Extended Reality Market in UK by Revenue, 2015-2026, $ bn 108 Figure 66. Extended Reality Production in UK by Revenue, 2015-2026, $ bn 109 Figure 67. Extended Reality Market in France by Revenue, 2015-2026, $ bn 111 Figure 68. Extended Reality Production in France by Revenue, 2015-2026, $ bn 112 Figure 69. Extended Reality Market in Germany by Revenue, 2015-2026, $ bn 114 Figure 70. Extended Reality Production in Germany by Revenue, 2015-2026, $ bn 115 Figure 71. Extended Reality Market in Spain by Revenue, 2015-2026, $ bn 117 Figure 72. Extended Reality Production in Spain by Revenue, 2015-2026, $ bn 118 Figure 73. Extended Reality Market in Italy by Revenue, 2015-2026, $ bn 120 Figure 74. Extended Reality Production in Italy by Revenue, 2015-2026, $ bn 121 Figure 75. Extended Reality Market in Russia by Revenue, 2015-2026, $ bn 123 Figure 76. Extended Reality Production in Russia by Revenue, 2015-2026, $ bn 124 Figure 77. Extended Reality Market in Rest of Europe by Revenue, 2015-2026, $ bn 126 Figure 78. Extended Reality Production in Rest of Europe by Revenue, 2015-2026, $ bn 127 Figure 79. Asia-Pacific Extended Reality Market by Revenue, 2015-2026, $ bn 129 Figure 80. Breakdown of APAC Extended Reality Market by Country, 2019 and 2026, % of Revenue 129 Figure 81. Contribution to APAC 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 131 Figure 82. Extended Reality Market in China by Revenue, 2015-2026, $ bn 132 Figure 83. Extended Reality Production in China by Revenue, 2015-2026, $ bn 133 Figure 84. Extended Reality Market in Japan by Revenue, 2015-2026, $ bn 136 Figure 85. Extended Reality Production in Japan by Revenue, 2015-2026, $ bn 136 Figure 86. Extended Reality Market in India by Revenue, 2015-2026, $ bn 138 Figure 87. Extended Reality Production in India by Revenue, 2015-2026, $ bn 139 Figure 88. Extended Reality Market in Australia by Revenue, 2015-2026, $ bn 141 Figure 89. Extended Reality Production in Australia by Revenue, 2015-2026, $ bn 142 Figure 90. Extended Reality Market in South Korea by Revenue, 2015-2026, $ bn 144 Figure 91. Extended Reality Production in South Korea by Revenue, 2015-2026, $ bn 145 Figure 92. Extended Reality Market in Rest of APAC by Revenue, 2015-2026, $ bn 147 Figure 93. South America Extended Reality Market by Revenue, 2015-2026, $ bn 149 Figure 94. Breakdown of South America Extended Reality Market by Country, 2019 and 2026, % of Revenue 149 Figure 95. Contribution to South America 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 150 Figure 96. Extended Reality Market in Argentina by Revenue, 2015-2026, $ bn 151 Figure 97. Extended Reality Production in Argentina by Revenue, 2015-2026, $ bn 152 Figure 98. Extended Reality Market in Brazil by Revenue, 2015-2026, $ bn 154 Figure 99. Extended Reality Production in Brazil by Revenue, 2015-2026, $ bn 155 Figure 100. Extended Reality Market in Chile by Revenue, 2015-2026, $ bn 157 Figure 101. Extended Reality Production in Chile by Revenue, 2015-2026, $ bn 158 Figure 102. Extended Reality Market in Rest of South America by Revenue, 2015-2026, $ bn 160 Figure 103. Extended Reality Market in Rest of the World (RoW) by Revenue, 2015-2026, $ bn 162 Figure 104. Breakdown of RoW Extended Reality Market by Country, 2019 and 2026, % of Revenue 162 Figure 105. Contribution to RoW 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 163 Figure 106. Extended Reality Market in Saudi Arabia by Revenue, 2015-2026, $ bn 164 Figure 107. Extended Reality Production in Saudi Arabia by Revenue, 2015-2026, $ bn 165 Figure 108. Extended Reality Market in Iran by Revenue, 2015-2026, $ bn 167 Figure 109. Extended Reality Production in Iran by Revenue, 2015-2026, $ bn 168 Figure 110. Extended Reality Market in UAE by Revenue, 2015-2026, $ bn 170 Figure 111. Extended Reality Production in UAE by Revenue, 2015-2026, $ bn 171 Figure 112. Growth Stage of Global Extended Reality Industry over the Forecast Period 174 Figure 113. Seiko Epson Revenue, 2014-2018, $ mn 220 Figure 114. Seiko Epson Revenues, Net Income, and Gross Profit Margin, 2015-2018, $ mn 220 Figure 115. Seiko Epson Revenue Breakdown by Business Segment, 2018 221 Figure 116. Seiko Epson Revenue Breakdown by Region, 2018 221
Key Players: 
Acer Inc.	
Augmedix	
Aurasma	
Blippar.com Limited	
Catchoom	
DAQR	
Dell Technologies Inc.	
EON. Reality Inc.	
Facebook	
Google	
HP Development Company LP	
HTC Corporation	
Koninklijke Philips N.V.	
MAGIC LEAP, INC.	
Medical Realities	
Metaio	
Microsoft	
Niantic, Inc.	
Nintendo Co., Ltd.	
Psious	
Samsung	
Seiko Epson	
Sony	
Total Immersion	
Vuzix Corporation	
Wikitude GMBH	
Zappar