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Asia Pacific Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity

Published: 28 May 2020 | Report Code: 10247496 | Pages: 123

Asia Pacific mobile augmented reality market will grow by 52.8% over 2020-2026 with a total addressable market cap of $115.9 billion driven by the fast-growing adoption of mobile AR technology. Highlighted with 36 tables and 49 figures, this 123-page report “Asia Pacific Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific mobile augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Asia Pacific mobile augmented reality market in every aspect of the classification from perspectives of Technology, Component, Mobile Device, Industry Vertical, End-user, and Country. Based on technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Marker-based MAR • Passive Marker • Active Marker Markerless MAR • Model-based Tracking • Image-based Processing Based on component, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Hardware • Sensors • Semiconductor Component • Displays • 3D Cameras • Others Software • Consumer (personal users in billions and consumer MAR apps in $ bn are also provided in year wise base) • Enterprise Based on mobile device, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Smartphones • Tablets • Personal Digital Assistants (PDAs) and Handheld Game Consoles • Smart Glasses and Wearables Based on industry vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education & E-learning • Manufacturing • Retail & E-commerce • Other Verticals Based on end user, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Consumer Enterprise • Large Enterprises • Small- & Medium-sized Enterprises Geographically, the following national/local markets are fully investigated: • Japan • China • South Korea • Australia • India • Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka) For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Mobile Device, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Asia Pacific mobile augmented reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Apple Inc. Atheer, Inc. Augmented Pixels Aurasma Blippar Ltd. Catchoom Technologies, S.L. Cinoptics DAQRI LLC Google, LLC HTC Infinity Augmented Reality Laster Technologies Lumus Ltd. Meta Microsoft Corp. Optinvent S.A. Qualcomm Technologies Inc. Rockwell Collins Samsung Co Ltd. Sieko Epson Technical Illusions Total Immersion Universal mCloud Corp. (NGRAIN) Vuzix Corp. WeAR Studio Wikitude GmbH Zappar (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table Of Contents

1 Introduction 7 1.1 Industry Definition and Research Scope 7 1.1.1 Industry Definition 7 1.1.2 Research Scope 8 1.2 Research Methodology 11 1.2.1 Overview of Market Research Methodology 11 1.2.2 Market Assumption 12 1.2.3 Secondary Data 12 1.2.4 Primary Data 12 1.2.5 Data Filtration and Model Design 14 1.2.6 Market Size/Share Estimation 15 1.2.7 Research Limitations 16 1.3 Executive Summary 17 2 Market Overview and Dynamics 19 2.1 Market Size and Forecast 19 2.2 Major Growth Drivers 20 2.3 Market Restraints and Challenges 23 2.4 Emerging Opportunities and Market Trends 26 2.5 Porter’s Fiver Forces Analysis 29 3 Segmentation of Asia Pacific Market by Technology 33 3.1 Market Overview by Technology 33 3.2 Marker-based Mobile Augmented Reality 35 3.3 Markerless Mobile Augmented Reality 37 4 Segmentation of Asia Pacific Market by Component 39 4.1 Market Overview by Component 39 4.2 Hardware 41 4.3 Software 43 4.3.1 Consumer MAR App Market 44 5 Segmentation of Asia Pacific Market by Mobile Device 46 5.1 Market Overview by Mobile Device 46 5.2 Smartphones 48 5.3 Tablets 49 5.4 Personal Digital Assistants (PDAs) and Handheld Game Consoles 50 5.5 Smart Glasses and Wearables 51 6 Segmentation of Asia Pacific Market by Industry Vertical 52 6.1 Market Overview by Industry Vertical 52 6.2 Gaming 54 6.3 Entertainment & Media 55 6.4 Aerospace & Defense 56 6.5 Healthcare 57 6.6 Education & E-learning 58 6.7 Manufacturing 59 6.8 Retail & E-commerce 60 6.9 Other Verticals 61 7 Segmentation of Asia Pacific Market by End User 62 7.1 Market Overview by End User 62 7.2 Consumer 64 7.3 Enterprise 66 8 Asia-Pacific Market 2019-2026 by Country 68 8.1 Overview of Asia-Pacific Market 68 8.2 China 71 8.3 Japan 74 8.4 India 77 8.5 Australia 79 8.6 South Korea 81 8.7 Rest of APAC Region 83 9 Competitive Landscape 85 9.1 Overview of Key Vendors 85 9.2 New Product Launch, Partnership, Investment, and M&A 88 9.3 Company Profiles 89 Apple Inc. 89 Atheer, Inc. 91 Augmented Pixels 92 Aurasma 93 Blippar Ltd. 94 Catchoom Technologies, S.L. 95 Cinoptics 96 DAQRI LLC 97 Google, LLC 98 HTC 99 Infinity Augmented Reality 100 Laster Technologies 101 Lumus Ltd. 102 Meta 103 Microsoft Corp. 104 Optinvent S.A. 105 Qualcomm Technologies Inc. 106 Rockwell Collins 107 Samsung Co Ltd. 108 Sieko Epson 109 Technical Illusions 110 Total Immersion 111 Universal mCloud Corp. (NGRAIN) 112 Vuzix Corp. 113 WeAR Studio 114 Wikitude GmbH 115 Zappar 116 10 Investing in Asia Pacific Market: Risk Assessment and Management 117 10.1 Risk Evaluation of Asia Pacific Market 117 10.2 Critical Success Factors (CSFs) 120 Related Reports and Products 123
List Of Tables

Table 1. Snapshot of Asia Pacific Mobile Augmented Reality Market, 2019-2026 18 Table 2. Main Product Trends and Market Opportunities in Asia Pacific Mobile Augmented Reality Market 26 Table 3. Asia Pacific Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 33 Table 4. Asia Pacific Mobile Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ bn 36 Table 5. Asia Pacific Mobile Augmented Reality Market: Markerless AR by Type, 2015-2026, $ bn 38 Table 6. Asia Pacific Mobile Augmented Reality Market by Component, 2015-2026, $ bn 39 Table 7. Asia Pacific Mobile Augmented Reality Market: Hardware by Type, 2015-2026, $ bn 42 Table 8. Asia Pacific Mobile Augmented Reality Market: Software by End User, 2015-2026, $ bn 43 Table 9. Asia Pacific Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 46 Table 10. Asia Pacific Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 52 Table 11. Asia Pacific Mobile Augmented Reality Market by End User, 2015-2026, $ bn 62 Table 12. Asia Pacific Mobile Augmented Reality Market: Enterprise by Size, 2015-2026, $ bn 66 Table 13. APAC Mobile Augmented Reality Market by Country, 2015-2026, $ bn 69 Table 14. China Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 72 Table 15. China Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 72 Table 16. China Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 72 Table 17. Japan Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 76 Table 18. Japan Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 76 Table 19. Japan Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 76 Table 20. India Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 78 Table 21. India Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 78 Table 22. India Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 78 Table 23. Australia Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 80 Table 24. Australia Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 80 Table 25. Australia Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 80 Table 26. South Korea Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 82 Table 27. South Korea Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 82 Table 28. South Korea Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 82 Table 29. Mobile Augmented Reality Market in Rest of APAC by Country, 2015-2026, $ bn 84 Table 30. Apple Inc.: Company Snapshot 89 Table 31. Apple Inc.: Business Segmentation 89 Table 32. Apple Inc.: Product Portfolio 90 Table 33. Apple Inc.: Revenue, 2016-2018, $ bn 90 Table 34. Apple Inc.: Recent Developments 90 Table 35. Risk Evaluation for Investing in Asia Pacific Market, 2019-2026 118 Table 36. Critical Success Factors and Key Takeaways 121
List Of Figures

Figure 1. Research Method Flow Chart 11 Figure 2. Breakdown of Primary Research 13 Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15 Figure 4. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 17 Figure 5. Asia Pacific Mobile Augmented Reality Market, 2015-2026, $ bn 19 Figure 6. Primary Drivers and Impact Factors of Asia Pacific Mobile Augmented Reality Market 20 Figure 7. Primary Restraints and Impact Factors of Asia Pacific Mobile Augmented Reality Market 23 Figure 8. Porter’s Fiver Forces Analysis of Asia Pacific Mobile Augmented Reality Market 29 Figure 9. Breakdown of Asia Pacific Mobile Augmented Reality Market by Technology, 2019-2026, % of Revenue 33 Figure 10. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 34 Figure 11. Asia Pacific Mobile Augmented Reality Market: Marker-based Mobile Augmented Reality, 2015-2026, $ bn 36 Figure 12. Asia Pacific Mobile Augmented Reality Market: Markerless Mobile Augmented Reality, 2015-2026, $ bn 38 Figure 13. Breakdown of Asia Pacific Mobile Augmented Reality Market by Component, 2019-2026, % of Revenue 39 Figure 14. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%) 40 Figure 15. Asia Pacific Mobile Augmented Reality Market: Hardware, 2015-2026, $ bn 41 Figure 16. Asia Pacific Mobile Augmented Reality Market: Software, 2015-2026, $ bn 43 Figure 17. Asia Pacific Mobile Augmented Reality Market: Total Consumer MAR App Revenue, 2015-2026, $ bn 44 Figure 18. Asia Pacific Mobile Augmented Reality Market: Average Revenue per App (ARPA), 2015-2026, USD 45 Figure 19. Asia Pacific Mobile Augmented Reality Market: Number of Sold Consumer MAR Apps, 2015-2026, million 45 Figure 20. Breakdown of Asia Pacific Mobile Augmented Reality Market by Mobile Device, 2019-2026, % of Revenue 46 Figure 21. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Mobile Device, Value ($ bn) and Share (%) 47 Figure 22. Asia Pacific Mobile Augmented Reality Market: Smartphones, 2015-2026, $ bn 48 Figure 23. Asia Pacific Mobile Augmented Reality Market: Tablets, 2015-2026, $ bn 49 Figure 24. Asia Pacific Mobile Augmented Reality Market: Personal Digital Assistants (PDAs) and Handheld Game Consoles, 2015-2026, $ bn 50 Figure 25. Asia Pacific Mobile Augmented Reality Market: Smart Glasses and Wearables, 2015-2026, $ bn 51 Figure 26. Breakdown of Asia Pacific Mobile Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue 52 Figure 27. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 53 Figure 28. Asia Pacific Mobile Augmented Reality Market: Gaming, 2015-2026, $ bn 54 Figure 29. Asia Pacific Mobile Augmented Reality Market: Entertainment & Media, 2015-2026, $ bn 55 Figure 30. Asia Pacific Mobile Augmented Reality Market: Aerospace & Defense, 2015-2026, $ bn 56 Figure 31. Asia Pacific Mobile Augmented Reality Market: Healthcare, 2015-2026, $ bn 57 Figure 32. Asia Pacific Mobile Augmented Reality Market: Education & E-learning, 2015-2026, $ bn 58 Figure 33. Asia Pacific Mobile Augmented Reality Market: Manufacturing, 2015-2026, $ bn 59 Figure 34. Asia Pacific Mobile Augmented Reality Market: Retail & E-commerce, 2015-2026, $ bn 60 Figure 35. Asia Pacific Mobile Augmented Reality Market: Other Verticals, 2015-2026, $ bn 61 Figure 36. Breakdown of Asia Pacific Mobile Augmented Reality Market by End User, 2019-2026, % of Revenue 62 Figure 37. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by End User, Value ($ bn) and Share (%) 63 Figure 38. Asia Pacific Mobile Augmented Reality Market: Consumer, 2015-2026, $ bn 64 Figure 39. Asia Pacific Mobile Augmented Reality Market: Total Personal MAR Users, 2015-2026, billion 65 Figure 40. Asia Pacific Mobile Augmented Reality Market: Enterprise, 2015-2026, $ bn 66 Figure 41. Breakdown of APAC Mobile Augmented Reality Market by Country, 2019 and 2026, % of Revenue 69 Figure 42. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 70 Figure 43. Mobile Augmented Reality Market in China, 2015-2026, $ bn 71 Figure 44. Mobile Augmented Reality Market in Japan, 2015-2026, $ bn 75 Figure 45. Mobile Augmented Reality Market in India, 2015-2026, $ bn 77 Figure 46. Mobile Augmented Reality Market in Australia, 2015-2026, $ bn 79 Figure 47. Mobile Augmented Reality Market in South Korea, 2015-2026, $ bn 81 Figure 48. Mobile Augmented Reality Market in Rest of APAC, 2015-2026, $ bn 83 Figure 49. Growth Stage of Asia Pacific Mobile Augmented Reality Industry over the Forecast Period 85
Key Players (this may not be a complete list and extra companies can be added upon request): 
Apple Inc. 
Atheer, Inc. 
Augmented Pixels 
Aurasma 
Blippar Ltd. 
Catchoom Technologies, S.L. 
Cinoptics 
DAQRI LLC 
Google, LLC 
HTC 
Infinity Augmented Reality 
Laster Technologies 
Lumus Ltd. 
Meta 
Microsoft Corp. 
Optinvent S.A. 
Qualcomm Technologies Inc. 
Rockwell Collins 
Samsung Co Ltd. 
Sieko Epson 
Technical Illusions 
Total Immersion 
Universal mCloud Corp. (NGRAIN) 
Vuzix Corp. 
WeAR Studio 
Wikitude GmbH 
Zappar