Published: 31 Oct 2023 | Report Code: 10247420 | Pages: 170
Asia Pacific Extended Reality (XR) Market will grow by 34.7% annually with a total addressable market cap of $1.36 trillion ($1,358.8 billion) over 2023-2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, healthcare, and other industrial sectors. Highlighted with 43 tables and 82 figures, this 170-page report “Asia Pacific Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Asia Pacific Extended Reality (XR) Market and all its sub-segments through extensively detailed classifications.
Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Five Forces
The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify Asia Pacific Extended Reality (XR) Market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End User, and Country.
Based on Technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR) (Nonimmersive Technology, Semi-Immersive Technology and Fully Immersive Technology)
• Mixed Reality (MR)
Based on Component, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) production value ($ bn) for 2022-2032 included in each main section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Service & Content Creation
By Device Type, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
• MR Devices
o Wireless Devices
o Wired Devices
By Industry Vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
By End User, the Asia Pacific market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)
Geographically, the following national/local markets are fully investigated:
• Japan
• China
• South Korea
• Australia
• India
• Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Component, and Industry Vertical over the forecast years are also included. The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Acer Inc.
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
DAQRI
Dell Technologies Inc.
EON Reality, Inc.
Google, LLC
HP Development Co., L.P.
HTC Corporation
Infinity Augmented Reality, Inc.
Intel Corporation
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Meta Company
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Occipital Inc.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Seiko Epson Corporation
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
Table of Contents: 1 Introduction 9 1.1 Industry Definition and Research Scope 9 1.1.1 Industry Definition 9 1.1.2 Research Scope 10 1.2 Research Methodology 13 1.2.1 Overview of Market Research Methodology 13 1.2.2 Market Assumption 14 1.2.3 Secondary Data 14 1.2.4 Primary Data 14 1.2.5 Data Filtration and Model Design 15 1.2.6 Market Size/Share Estimation 16 1.2.7 Research Limitations 17 1.3 Executive Summary 18 2 Market Overview and Dynamics 21 2.1 Market Size and Forecast 21 2.1.1 Impact of COVID-19 on World Economy 23 2.1.2 Impact of COVID-19 on the Market 26 2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 28 2.2 Major Growth Drivers 32 2.3 Market Restraints and Challenges 37 2.4 Emerging Opportunities and Market Trends 40 2.5 Porter’s Fiver Forces Analysis 44 3 Segmentation of Asia Pacific Market by Technology 48 3.1 Market Overview by Technology 48 3.2 Augmented Reality (AR) 52 3.2.1 Marker-based AR 53 3.2.2 Markerless AR 54 3.2.3 Other Technologies 55 3.3 Virtual Reality (VR) 56 3.3.1 Nonimmersive Technology 57 3.3.2 Semi-Immersive Technology 58 3.3.3 Fully Immersive Technology 59 3.4 Mixed Reality (MR) 60 4 Segmentation of Asia Pacific Market by Component 61 4.1 Market Overview by Component 61 4.2 Hardware 65 4.2.1 Sensors 67 4.2.2 Semiconductor Component 68 4.2.3 Displays and Projectors 69 4.2.4 Position Trackers 70 4.2.5 Cameras 71 4.2.6 Other Hardware 72 4.3 Software 73 4.3.1 Software Developer Kits 74 4.3.2 Cloud-based Solutions 75 4.4 Service & Content Creation 76 5 Segmentation of Asia Pacific Market by Device Type 77 5.1 Market Overview by Device Type 77 5.2 AR Devices 79 5.2.1 Head-Mounted Display (HMD) 81 5.2.2 Head-Up Display (HUD) 82 5.2.3 Smart Glasses 83 5.2.4 Handheld Devices and Others 84 5.3 VR Devices 85 5.3.1 Head-Mounted Display (HMD) 87 5.3.2 Gesture-Tracking Device 88 5.3.3 Projector & Display Wall 89 5.4 MR Devices 90 5.4.1 Wireless Devices 91 5.4.2 Wired Devices 92 6 Segmentation of Asia Pacific Market by Industry Vertical 93 6.1 Market Overview by Industry Vertical 93 6.2 Gaming & Entertainment 97 6.3 Industrial & Manufacturing 98 6.4 Aerospace & Defense 99 6.5 Healthcare 100 6.6 Education 101 6.7 Automotive 102 6.8 Retail & Marketing 103 6.9 Other Verticals 104 7 Segmentation of Asia Pacific Market by End User 105 7.1 Market Overview by End User 105 7.2 Consumer 107 7.3 Enterprise 108 7.3.1 Large Enterprises 109 7.3.2 Small- & Medium-sized Enterprises (SMEs) 110 8 Asia-Pacific Market 2022-2032 by Country 111 8.1 Overview of Asia-Pacific Market 111 8.2 Japan 114 8.3 China 117 8.4 Australia 119 8.5 India 122 8.6 South Korea 124 8.7 Rest of APAC Region 126 9 Competitive Landscape 128 9.1 Overview of Key Vendors 128 9.2 New Product Launch, Partnership, Investment, and M&A 131 9.3 Company Profiles 132 Acer Inc. 132 Apple Inc. 134 Atheer, Inc. 135 Blippar Ltd. 136 Catchoom Technologies, S.L. 137 DAQRI 138 Dell Technologies Inc. 139 EON Reality, Inc. 140 Google, LLC 141 HP Development Co., L.P. 142 HTC Corporation 143 Infinity Augmented Reality, Inc. 144 Intel Corporation 145 Intellectsoft LLC 146 Leap Motion, Inc. 147 Lumus Ltd. 148 Magic Leap, Inc 149 Meta Company 150 Microsoft Corp. 151 Niantic Inc. 152 Nintendo Co., Ltd. 153 Occipital Inc. 154 Oculus VR, LLC 155 Optinvent S.A. 156 Popar Co., Ltd. 157 Qualcomm Technologies Inc. 158 Samsung Co., Ltd. 159 Seiko Epson Corporation 160 Sony Corporation 161 Total Immersion 162 Universal mCloud Corp. (NGRAIN) 163 Virtuix 164 Vuzix Corp. 165 Wayray AG 166 Wikitude GmbH 167 Zappar Ltd. 168 Zugara, Inc. 169 RELATED REPORTS 170
List of Tables: Table 1. Snapshot of Asia Pacific Extended Reality Market in Balanced Perspective, 2022-2032 19 Table 2. World Economic Outlook, 2021-2031 24 Table 3. World Economic Outlook, 2021-2023 25 Table 4. Scenarios for Economic Impact of Ukraine Crisis 29 Table 5. Main Product Trends and Market Opportunities in Asia Pacific Extended Reality Market 40 Table 6. Asia Pacific Extended Reality Market by Technology, 2022-2032, $ mn (Demand Value) 48 Table 7. Asia Pacific Extended Reality Market by Technology, 2022-2032, $ mn (Production Value) 50 Table 8. Asia Pacific Augmented Reality Market by Technology, 2022-2032, $ mn 52 Table 9. Asia Pacific Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 53 Table 10. Asia Pacific Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 54 Table 11. Asia Pacific Virtual Reality Market by Technology, 2022-2032, $ mn 56 Table 12. Asia Pacific Extended Reality Market by Component, 2022-2032, $ mn (Demand Value) 61 Table 13. Asia Pacific Extended Reality Market by Component, 2022-2032, $ mn (Production Value) 63 Table 14. Asia Pacific Extended Reality Market: Hardware by Type, 2022-2032, $ mn 66 Table 15. Asia Pacific Extended Reality Market: Software by Type, 2022-2032, $ mn 73 Table 16. Asia Pacific Extended Reality Market by Device Type, 2022-2032, $ mn 77 Table 17. Asia Pacific Augmented Reality Market by Device, 2022-2032, $ mn 80 Table 18. Asia Pacific Virtual Reality Market by Device, 2022-2032, $ mn 86 Table 19. Asia Pacific Mixed Reality (MR) Market by Device, 2022-2032, $ mn 90 Table 20. Asia Pacific Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Demand Value) 93 Table 21. Asia Pacific Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Production Value) 95 Table 22. Asia Pacific Extended Reality Market by End User, 2022-2032, $ mn 105 Table 23. Asia Pacific Extended Reality Market by End User, 2022-2032, $ mn 108 Table 24. APAC Extended Reality Market by Country, 2022-2032, $ mn 112 Table 25. Japan Extended Reality Market by Technology, 2022-2032, $ mn 116 Table 26. Japan Extended Reality Market by Component, 2022-2032, $ mn 116 Table 27. Japan Extended Reality Market by Industry Vertical, 2022-2032, $ mn 116 Table 28. China Extended Reality Market by Technology, 2022-2032, $ mn 118 Table 29. China Extended Reality Market by Component, 2022-2032, $ mn 118 Table 30. China Extended Reality Market by Industry Vertical, 2022-2032, $ mn 118 Table 31. Australia Extended Reality Market by Technology, 2022-2032, $ mn 121 Table 32. Australia Extended Reality Market by Component, 2022-2032, $ mn 121 Table 33. Australia Extended Reality Market by Industry Vertical, 2022-2032, $ mn 121 Table 34. India Extended Reality Market by Technology, 2022-2032, $ mn 123 Table 35. India Extended Reality Market by Component, 2022-2032, $ mn 123 Table 36. India Extended Reality Market by Industry Vertical, 2022-2032, $ mn 123 Table 37. South Korea Extended Reality Market by Technology, 2022-2032, $ mn 125 Table 38. South Korea Extended Reality Market by Component, 2022-2032, $ mn 125 Table 39. South Korea Extended Reality Market by Industry Vertical, 2022-2032, $ mn 125 Table 40. Extended Reality Market in Rest of APAC by Country/Region, 2022-2032, $ mn 127 Table 41. Acer Inc.: Company Snapshot 132 Table 42. Acer Inc.: Business Segmentation 133 Table 43. Acer Inc.: Product Portfolio 133
List of Figures: Figure 1. Research Method Flow Chart 13 Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16 Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 18 Figure 4. Asia Pacific Extended Reality Market by Demand Value, 2022-2032, $ mn 21 Figure 5. Asia Pacific Extended Reality Market by Production Value, 2022-2032, $ mn 22 Figure 6. Impact of COVID-19 on Business 26 Figure 7. Primary Drivers and Impact Factors of Asia Pacific Extended Reality Market 32 Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 35 Figure 9. World Digital Gaming Market, 2022-2032, $ bn 35 Figure 10. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country 36 Figure 11. Primary Restraints and Impact Factors of Asia Pacific Extended Reality Market 37 Figure 12. Investment Opportunity Analysis 41 Figure 13. Porter’s Five Forces Analysis of Asia Pacific Extended Reality Market 44 Figure 14. Breakdown of Asia Pacific Extended Reality Market by Technology, 2022-2032, % of Demand Value 49 Figure 15. Asia Pacific Addressable Market Cap in 2023-2032 by Technology, Demand Value ($ mn) and Share (%) 49 Figure 16. Breakdown of Asia Pacific Extended Reality Market by Technology, 2022-2032, % of Production Value 51 Figure 17. Asia Pacific Addressable Market Cap in 2023-2032 by Technology, Production Value ($ mn) and Share (%) 51 Figure 18. Asia Pacific Extended Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 52 Figure 19. Asia Pacific Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 53 Figure 20. Asia Pacific Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 54 Figure 21. Asia Pacific Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn 55 Figure 22. Asia Pacific Extended Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 56 Figure 23. Asia Pacific Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 57 Figure 24. Asia Pacific Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 58 Figure 25. Asia Pacific Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 59 Figure 26. Asia Pacific Extended Reality Market by Technology: Mixed Reality (MR), 2022-2032, $ mn 60 Figure 27. Breakdown of Asia Pacific Extended Reality Market by Component, 2022-2032, % of Demand Value 62 Figure 28. Asia Pacific Addressable Market Cap in 2023-2032 by Component, Demand Value ($ mn) and Share (%) 62 Figure 29. Breakdown of Asia Pacific Extended Reality Market by Component, 2022-2032, % of Production Value 64 Figure 30. Asia Pacific Addressable Market Cap in 2023-2032 by Component, Demand Production Value ($ mn) and Share (%) 64 Figure 31. Asia Pacific Extended Reality Market by Component: Hardware, 2022-2032, $ mn 65 Figure 32. Asia Pacific Extended Reality Market by Hardware: Sensors, 2022-2032, $ mn 67 Figure 33. Asia Pacific Extended Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 68 Figure 34. Asia Pacific Extended Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 69 Figure 35. Asia Pacific Extended Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 70 Figure 36. Asia Pacific Extended Reality Market by Hardware: Cameras, 2022-2032, $ mn 71 Figure 37. Asia Pacific Extended Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 72 Figure 38. Asia Pacific Extended Reality Market by Component: Software, 2022-2032, $ mn 73 Figure 39. Asia Pacific Extended Reality Market by Software: Software Developer Kits, 2022-2032, $ mn 74 Figure 40. Asia Pacific Extended Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn 75 Figure 41. Asia Pacific Extended Reality Market by Component: Service & Content Creation, 2022-2032, $ mn 76 Figure 42. Breakdown of Asia Pacific Extended Reality Market by Device Type, 2022-2032, % of Sales Revenue 78 Figure 43. Asia Pacific Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 78 Figure 44. Asia Pacific Extended Reality Market by Device Type: AR Devices, 2022-2032, $ mn 79 Figure 45. Asia Pacific Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 81 Figure 46. Asia Pacific Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 82 Figure 47. Asia Pacific Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 83 Figure 48. Asia Pacific Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 84 Figure 49. Asia Pacific Extended Reality Market by Device Type: VR Devices, 2022-2032, $ mn 85 Figure 50. Asia Pacific Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 87 Figure 51. Asia Pacific Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 88 Figure 52. Asia Pacific Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 89 Figure 53. Asia Pacific Extended Reality Market by Device Type: MR Devices, 2022-2032, $ mn 90 Figure 54. Asia Pacific Mixed Reality (MR) Market by Device: Wireless Devices, 2022-2032, $ mn 91 Figure 55. Asia Pacific Mixed Reality (MR) Market by Device: Wired Devices, 2022-2032, $ mn 92 Figure 56. Breakdown of Asia Pacific Extended Reality Market by Industry Vertical, 2022-2032, % of Demand Value 94 Figure 57. Asia Pacific Addressable Market Cap in 2023-2032 by Industry Vertical, Demand Value ($ mn) and Share (%) 94 Figure 58. Breakdown of Asia Pacific Extended Reality Market by Industry Vertical, 2022-2032, % of Production Value 96 Figure 59. Asia Pacific Addressable Market Cap in 2023-2032 by Industry Vertical, Production Value ($ mn) and Share (%) 96 Figure 60. Asia Pacific Extended Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn 97 Figure 61. Asia Pacific Extended Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn 98 Figure 62. Asia Pacific Extended Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn 99 Figure 63. Asia Pacific Extended Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn 100 Figure 64. Asia Pacific Extended Reality Market by Industry Vertical: Education, 2022-2032, $ mn 101 Figure 65. Asia Pacific Extended Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn 102 Figure 66. Asia Pacific Extended Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn 103 Figure 67. Asia Pacific Extended Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn 104 Figure 68. Breakdown of Asia Pacific Extended Reality Market by End User, 2022-2032, % of Revenue 106 Figure 69. Asia Pacific Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 106 Figure 70. Asia Pacific Extended Reality Market by End User: Consumer, 2022-2032, $ mn 107 Figure 71. Asia Pacific Extended Reality Market by End User: Enterprise, 2022-2032, $ mn 108 Figure 72. Asia Pacific Extended Reality Market by End User: Large Enterprises, 2022-2032, $ mn 109 Figure 73. Asia Pacific Extended Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn 110 Figure 74. Breakdown of APAC Extended Reality Market by Country, 2022 and 2032, % of Revenue 112 Figure 75. Contribution to APAC 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 113 Figure 76. Extended Reality Market in Japan, 2022-2032, $ mn 115 Figure 77. Extended Reality Market in China, 2022-2032, $ mn 117 Figure 78. Extended Reality Market in Australia, 2022-2032, $ mn 119 Figure 79. Extended Reality Market in India, 2022-2032, $ mn 122 Figure 80. Extended Reality Market in South Korea, 2022-2032, $ mn 124 Figure 81. Extended Reality Market in Rest of APAC, 2022-2032, $ mn 126 Figure 82. Growth Stage of Asia Pacific Extended Reality Industry over the Forecast Period 128
Selected Key Players: Acer Inc. Apple Inc. Atheer, Inc. Blippar Ltd. Catchoom Technologies, S.L. DAQRI Dell Technologies Inc. EON Reality, Inc. Google, LLC HP Development Co., L.P. HTC Corporation Infinity Augmented Reality, Inc. Intel Corporation Intellectsoft LLC Leap Motion, Inc. Lumus Ltd. Magic Leap, Inc Meta Company Microsoft Corp. Niantic Inc. Nintendo Co., Ltd. Occipital Inc. Oculus VR, LLC Optinvent S.A. Popar Co., Ltd. Qualcomm Technologies Inc. Samsung Co., Ltd. Seiko Epson Corporation Sony Corporation Total Immersion Universal mCloud Corp. (NGRAIN) Virtuix Vuzix Corp. Wayray AG Wikitude GmbH Zappar Ltd. Zugara, Inc. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)