Setting

Asia Pacific Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook

Published: 18 Mar 2020 | Report Code: 10247420 | Pages: 168

Extended reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR). Asia Pacific XR market will grow by 49.0% over 2020-2026 with a total addressable market cap of $288.2 billion as the total demand in the fast-growing region. Highlighted with 76 tables and 67 figures, this 168-page report “Asia Pacific Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook” is based on a comprehensive research of the entire Asia Pacific extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Asia Pacific market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Asia Pacific extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country. Based on technology, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Augmented Reality (AR) o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker) o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing) • Virtual Reality (VR) o Nonimmersive Technology o Semi-Immersive and Fully Immersive Technology • Mixed Reality (MR) Based on component, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Hardware o Sensors o Semiconductor Component o Displays and Projectors o Position Trackers o Cameras o Others • Software o Software Developer Kits o Cloud Services • Content Creation Based on device type, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Augmented Reality Devices o Head-Mounted Display (HMD) o Head-Up Display (HUD) o Handheld Device • Virtual Reality Devices o Head-Mounted Display (HMD) o Gesture-Tracking Device o Projector & Display Wall • Mixed Reality Devices o Wireless Head Mounted Display o Wired Head Mounted Display Based on industry vertical, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production ($ bn) of each segment is also provided. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education • Manufacturing • Retail • Others Based on end-user, the Asia Pacific market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. • Consumer • Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises) Geographically, the following listed national markets are fully investigated: • Japan • China • South Korea • Australia • India • Rest of APAC (further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka) For each of the aforementioned countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in Asia Pacific extended reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players: Acer Inc. Augmedix Aurasma Blippar.com Limited Catchoom DAQR Dell Technologies Inc. EON. Reality Inc. Facebook Google HP Development Company LP HTC Corporation Koninklijke Philips N.V. MAGIC LEAP, INC. Medical Realities Metaio Microsoft Niantic, Inc. Nintendo Co., Ltd. Psious Samsung Seiko Epson Sony Total Immersion Vuzix Corporation Wikitude GMBH Zappar (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table Of Contents

1 Introduction 8 1.1 Industry Definition and Research Scope 8 1.1.1 Industry Definition 8 1.1.2 Research Scope 9 1.2 Research Methodology 11 1.2.1 Overview of Market Research Methodology 11 1.2.2 Market Assumption 12 1.2.3 Secondary Data 12 1.2.4 Primary Data 12 1.2.5 Data Filtration and Model Design 13 1.2.6 Market Size/Share Estimation 14 1.2.7 Research Limitations 15 1.3 Executive Summary 16 2 Market Overview and Qualitative Analysis 19 2.1 Market Size and Forecast 19 2.2 Major Growth Drivers 21 2.3 Market Restraints and Challenges 24 2.4 Emerging Opportunities and Market Trends 27 2.5 Porter’s Fiver Forces Analysis 30 3 Segmentation of Asia Pacific Market by Technology 34 3.1 Market Overview by Technology 34 3.2 Asia Pacific Augmented Reality (AR) Market 2015-2026 36 3.2.1 Marker-based Augmented Reality 38 3.2.2 Markerless Augmented Reality 39 3.3 Asia Pacific Virtual Reality (VR) Market 2015-2026 40 3.3.1 Nonimmersive Technology 42 3.2.2 Semi-Immersive and Fully Immersive Technology 43 3.4 Asia Pacific Mixed Reality (MR) Market 2015-2026 44 4 Segmentation of Asia Pacific Market by Component 46 4.1 Market Overview by Component 46 4.2 Asia Pacific XR Hardware Market 2015-2026 48 4.3 Asia Pacific XR Software Market 2015-2026 50 4.4 Asia Pacific XR Content Creation Market 2015-2026 52 5 Segmentation of Asia Pacific Market by Device Type 54 5.1 Market Overview by Device Type 54 5.2 Asia Pacific AR Devices Market 2015-2026 55 5.2.1 Head-Mounted Display (HMD) 56 5.2.2 Head-Up Display (HUD) 57 5.2.3 Handheld Device 57 5.3 Asia Pacific VR Devices Market 2015-2026 58 5.3.1 Head-Mounted Display (HMD) 59 5.3.2 Gesture-Tracking Device 60 5.3.3 Projector & Display Wall 60 5.4 Asia Pacific MR Devices Market 2015-2026 61 5.4.1 Wireless Head Mounted Display 62 5.4.2 Wired Head Mounted Display 62 6 Segmentation of Asia Pacific Market by Industry Vertical 63 6.1 Market Overview by Industry Vertical 63 6.2 Asia Pacific Extended Reality Market for Gaming 2015-2026 65 6.3 Asia Pacific Extended Reality Market for Entertainment & Media 2015-2026 67 6.4 Asia Pacific Extended Reality Market for Aerospace & Defense 2015-2026 69 6.5 Asia Pacific Extended Reality Market for Healthcare 2015-2026 71 6.6 Asia Pacific Extended Reality Market for Education 2015-2026 73 6.7 Asia Pacific Extended Reality Market for Manufacturing 2015-2026 75 6.8 Asia Pacific Extended Reality Market for Retail 2015-2026 77 6.9 Asia Pacific Extended Reality Market for Other Sectors 2015-2026 79 7 Segmentation of Asia Pacific Market by End-user 81 7.1 Market Overview by End-user 81 7.2 Asia Pacific Consumer XR Market 2015-2026 82 7.3 Asia Pacific Enterprise XR Market 2015-2026 83 8 Asia-Pacific Market 2015-2026 by Country 85 8.1 Overview of Asia-Pacific Market 85 8.2 China 89 8.3 Japan 92 8.4 India 95 8.5 Australia 98 8.6 South Korea 101 8.7 Rest of APAC Region 104 9 Competitive Landscape 105 9.1 Overview of Key Vendors 105 9.2 Company Profiles 108 Acer Inc. 108 Augmedix 111 Aurasma 112 Blippar.com Limited 113 Catchoom 114 DAQR 116 Dell Technologies Inc. 117 EON. Reality Inc. 119 Facebook 120 Google 123 HP Development Company LP 128 HTC Corporation 130 Koninklijke Philips N.V. 132 MAGIC LEAP, INC. 134 Medical Realities 135 Metaio 136 Microsoft 138 Niantic, Inc. 141 Nintendo Co., Ltd. 144 Psious 147 Samsung 148 Seiko Epson 150 Sony 154 Total Immersion 156 Vuzix Corporation 158 Wikitude GMBH 159 Zappar 161 10 Investing in Asia Pacific Market: Risk Assessment and Management 162 10.1 Risk Evaluation of Asia Pacific Market 162 10.2 Critical Success Factors (CSFs) 165 RELATED REPORTS AND PRODUCTS 168
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List Of Tables

Table 1. Snapshot of Asia Pacific Extended Reality Market, 2019-2026 17 Table 2. Main Product Trends and Market Opportunities in Asia Pacific Extended Reality Market 27 Table 3. Asia Pacific Extended Reality Market by Technology, 2015-2026, $ bn 34 Table 4. Asia Pacific Extended Reality Production by Technology, 2015-2026, $ bn 35 Table 5. Asia Pacific Augmented Reality Market by Technology, 2015-2026, $ bn 37 Table 6. Asia Pacific Marker-based AR Market by Technology, 2015-2026, $ bn 38 Table 7. Asia Pacific Markerless Augmented Reality Market by Technology, 2015-2026, $ bn 39 Table 8. Asia Pacific Virtual Reality Market by Technology, 2015-2026, $ bn 41 Table 9. Asia Pacific Extended Reality Market by Component, 2015-2026, $ bn 46 Table 10. Asia Pacific Extended Reality Production by Component, 2015-2026, $ bn 47 Table 11. Asia Pacific XR Hardware Market by Type, 2015-2026, $ bn 49 Table 12. Asia Pacific XR Software Market by Type, 2015-2026, $ bn 51 Table 13. Asia Pacific Extended Reality Market by Device Type, 2015-2026, $ bn 54 Table 14. Asia Pacific Augmented Reality Devices Market by Type, 2015-2026, $ bn 56 Table 15. Asia Pacific Virtual Reality Devices Market by Type, 2015-2026, $ bn 59 Table 16. Asia Pacific Mixed Reality Devices Market by Type, 2015-2026, $ bn 62 Table 17. Asia Pacific Extended Reality Market by Industry Vertical, 2015-2026, $ bn 63 Table 18. Asia Pacific Extended Reality Production by Industry Vertical, 2015-2026, $ bn 64 Table 19. Asia Pacific Extended Reality Market by End-user, 2015-2026, $ bn 81 Table 20. Asia Pacific Enterprise XR Market by Organization Size, 2015-2026, $ bn 84 Table 21. APAC Extended Reality Market by Country, 2015-2026, $ bn 86 Table 22. China Extended Reality Market by Technology, 2015-2026, $ bn 91 Table 23. China Extended Reality Market by Component, 2015-2026, $ bn 91 Table 24. China Extended Reality Market by Industry Vertical, 2015-2026, $ bn 91 Table 25. Japan Extended Reality Market by Technology, 2015-2026, $ bn 94 Table 26. Japan Extended Reality Market by Component, 2015-2026, $ bn 94 Table 27. Japan Extended Reality Market by Industry Vertical, 2015-2026, $ bn 94 Table 28. India Extended Reality Market by Technology, 2015-2026, $ bn 97 Table 29. India Extended Reality Market by Component, 2015-2026, $ bn 97 Table 30. India Extended Reality Market by Industry Vertical, 2015-2026, $ bn 97 Table 31. Australia Extended Reality Market by Technology, 2015-2026, $ bn 100 Table 32. Australia Extended Reality Market by Component, 2015-2026, $ bn 100 Table 33. Australia Extended Reality Market by Industry Vertical, 2015-2026, $ bn 100 Table 34. South Korea Extended Reality Market by Technology, 2015-2026, $ bn 103 Table 35. South Korea Extended Reality Market by Component, 2015-2026, $ bn 103 Table 36. South Korea Extended Reality Market by Industry Vertical, 2015-2026, $ bn 103 Table 37. Acer Inc.: Company Snapshot 108 Table 38. Acer Inc.: Revenue, 2016-2018, NTD bn 109 Table 39. Acer Inc.: Business Segmentation 109 Table 40. Aurasma: Company Snapshot 112 Table 41. Blippar.com Limited: Company Snapshot 113 Table 42. Catchoom: Company Snapshot 114 Table 43. Dell Technologies Inc.: Company Snapshot 117 Table 44. Dell Technologies Inc.: Revenue, 2017-2019, $ bn 118 Table 45. Dell Technologies Inc.: Business Segmentation 118 Table 46. Facebook Inc.: Company Snapshot 120 Table 47. Facebook Inc.: Business Segmentation 121 Table 48. Facebook Inc.: Product Portfolio 121 Table 49. Facebook Inc.: Revenue, 2017-2019, $ bn 122 Table 50. Google LLC: Company Snapshot 123 Table 51. Google LLC: Product Portfolio 125 Table 52. Google LLC: Revenue, 2016-2018, $ bn 126 Table 53. Google LLC: Product Portfolio 126 Table 54. Google LLC: Recent Developments 127 Table 55. HP Development Company LP: Company Snapshot 128 Table 56. HP Development Company LP: Revenue, 2016-2018, $ bn 128 Table 57. HP Development Company LP: Business Segmentation 129 Table 58. HTC Corporation: Business Segmentation 130 Table 59. Koninklijke Philips N.V.: Revenue, 2016-2018, $ bn 132 Table 60. Medical Realities: Company Snapshot 135 Table 61. Metaio: Company Snapshot 136 Table 62. Microsoft Corporation: Company Snapshot 138 Table 63. Microsoft Corporation: Business Segmentation 139 Table 64. Microsoft Corporation: Revenue, 2017-2019, $ bn 139 Table 65. Niantic, Inc.: Company Snapshot 141 Table 66. Niantic, Inc.: Business Segmentation 142 Table 67. Nintendo Co., Ltd.: Company Snapshot 144 Table 68. Nintendo Co., Ltd.: Business Segmentation 145 Table 69. Nintendo Co., Ltd.: Revenue, 2017-2019, $ bn 145 Table 70. Psious: Company Snapshot 147 Table 71. Samsung Electronics Revenue, 2015-2018, $ bn 149 Table 72. Total Immersion : Company Snapshot 156 Table 73. Wikitude GMBH: Company Snapshot 159 Table 74. Zappar: Company Snapshot 161 Table 75. Risk Evaluation for Investing in Asia Pacific Market, 2019-2026 163 Table 76. Critical Success Factors and Key Takeaways 166
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List Of Figures

Figure 1. Research Method Flow Chart 11 Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14 Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16 Figure 4. Asia Pacific Extended Reality Market by Revenue, 2015-2026, $ bn 19 Figure 5. Asia Pacific Extended Reality Production by Revenue, 2015-2026, $ bn 20 Figure 6. Primary Drivers and Impact Factors of Asia Pacific Extended Reality Market 21 Figure 7. Primary Restraints and Impact Factors of Asia Pacific Extended Reality Market 24 Figure 8. Porter’s Fiver Forces Analysis of Asia Pacific Extended Reality Market 30 Figure 9. Breakdown of Asia Pacific Extended Reality Market by Technology, 2019-2026, % of Revenue 34 Figure 10. Breakdown of Asia Pacific Extended Reality Production by Technology, 2019-2026, % of Revenue 35 Figure 11. Asia Pacific Augmented Reality (AR) Market, 2015-2026, $ bn 36 Figure 12. Asia Pacific Augmented Reality (AR) Production, 2015-2026, $ bn 37 Figure 13. Asia Pacific Virtual Reality (VR) Market, 2015-2026, $ bn 40 Figure 14. Asia Pacific Virtual Reality (VR) Production, 2015-2026, $ bn 41 Figure 15. Asia Pacific Mixed Reality (MR) Market, 2015-2026, $ bn 44 Figure 16. Asia Pacific Mixed Reality (MR) Production, 2015-2026, $ bn 45 Figure 17. Breakdown of Asia Pacific Extended Reality Market by Component, 2019-2026, % of Revenue 46 Figure 18. Breakdown of Asia Pacific Extended Reality Production by Component, 2019-2026, % of Revenue 47 Figure 19. Asia Pacific XR Hardware Market, 2015-2026, $ bn 48 Figure 20. Asia Pacific XR Hardware Production, 2015-2026, $ bn 49 Figure 21. Asia Pacific XR Software Market, 2015-2026, $ bn 50 Figure 22. Asia Pacific XR Software Production, 2015-2026, $ bn 51 Figure 23. Asia Pacific XR Content Creation Market, 2015-2026, $ bn 52 Figure 24. Asia Pacific XR Content Creation Production, 2015-2026, $ bn 53 Figure 25. Breakdown of Asia Pacific Extended Reality Market by Device Type, 2019-2026, % of Revenue 54 Figure 26. Asia Pacific AR Devices Market, 2015-2026, $ bn 55 Figure 27. Asia Pacific VR Devices Market, 2015-2026, $ bn 58 Figure 28. Asia Pacific MR Devices Market, 2015-2026, $ bn 61 Figure 29. Breakdown of Asia Pacific Extended Reality Market by Industry Vertical, 2019-2026, % of Revenue 63 Figure 30. Breakdown of Asia Pacific Extended Reality Production by Industry Vertical, 2019-2026, % of Revenue 64 Figure 31. Asia Pacific Extended Reality Market for Gaming, 2015-2026, $ bn 65 Figure 32. Asia Pacific Extended Reality Production for Gaming, 2015-2026, $ bn 66 Figure 33. Asia Pacific Extended Reality Market for Entertainment & Media, 2015-2026, $ bn 67 Figure 34. Asia Pacific Extended Reality Production for Entertainment & Media, 2015-2026, $ bn 68 Figure 35. Asia Pacific Extended Reality Market for Aerospace & Defense, 2015-2026, $ bn 69 Figure 36. Asia Pacific Extended Reality Production for Aerospace & Defense, 2015-2026, $ bn 70 Figure 37. Asia Pacific Extended Reality Market for Healthcare, 2015-2026, $ bn 71 Figure 38. Asia Pacific Extended Reality Production for Healthcare, 2015-2026, $ bn 72 Figure 39. Asia Pacific Extended Reality Market for Education, 2015-2026, $ bn 73 Figure 40. Asia Pacific Extended Reality Production for Education, 2015-2026, $ bn 74 Figure 41. Asia Pacific Extended Reality Market for Manufacturing, 2015-2026, $ bn 75 Figure 42. Asia Pacific Extended Reality Production for Manufacturing, 2015-2026, $ bn 76 Figure 43. Asia Pacific Extended Reality Market for Retail, 2015-2026, $ bn 77 Figure 44. Asia Pacific Extended Reality Production for Retail, 2015-2026, $ bn 78 Figure 45. Asia Pacific Extended Reality Market for Other Sectors, 2015-2026, $ bn 79 Figure 46. Asia Pacific Extended Reality Production for Other Sectors, 2015-2026, $ bn 80 Figure 47. Breakdown of Asia Pacific Extended Reality Market by End-user, 2019-2026, % of Revenue 81 Figure 48. Asia Pacific Consumer XR Market, 2015-2026, $ bn 82 Figure 49. Asia Pacific Enterprise XR Market, 2015-2026, $ bn 83 Figure 50. Breakdown of APAC Extended Reality Market by Country, 2019 and 2026, % of Revenue 86 Figure 51. Contribution to APAC 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 88 Figure 52. Extended Reality Market in China by Revenue, 2015-2026, $ bn 89 Figure 53. Extended Reality Production in China by Revenue, 2015-2026, $ bn 90 Figure 54. Extended Reality Market in Japan by Revenue, 2015-2026, $ bn 93 Figure 55. Extended Reality Production in Japan by Revenue, 2015-2026, $ bn 93 Figure 56. Extended Reality Market in India by Revenue, 2015-2026, $ bn 95 Figure 57. Extended Reality Production in India by Revenue, 2015-2026, $ bn 96 Figure 58. Extended Reality Market in Australia by Revenue, 2015-2026, $ bn 98 Figure 59. Extended Reality Production in Australia by Revenue, 2015-2026, $ bn 99 Figure 60. Extended Reality Market in South Korea by Revenue, 2015-2026, $ bn 101 Figure 61. Extended Reality Production in South Korea by Revenue, 2015-2026, $ bn 102 Figure 62. Extended Reality Market in Rest of APAC by Revenue, 2015-2026, $ bn 104 Figure 63. Growth Stage of Asia Pacific Extended Reality Industry over the Forecast Period 105 Figure 64. Seiko Epson Revenue, 2014-2018, $ mn 151 Figure 65. Seiko Epson Revenues, Net Income, and Gross Profit Margin, 2015-2018, $ mn 151 Figure 66. Seiko Epson Revenue Breakdown by Business Segment, 2018 152 Figure 67. Seiko Epson Revenue Breakdown by Region, 2018 152
Key Players: 
Acer Inc.	
Augmedix	
Aurasma	
Blippar.com Limited	
Catchoom	
DAQR	
Dell Technologies Inc.	
EON. Reality Inc.	
Facebook	
Google	
HP Development Company LP	
HTC Corporation	
Koninklijke Philips N.V.	
MAGIC LEAP, INC.	
Medical Realities	
Metaio	
Microsoft	
Niantic, Inc.	
Nintendo Co., Ltd.	
Psious	
Samsung	
Seiko Epson	
Sony	
Total Immersion	
Vuzix Corporation	
Wikitude GMBH	
Zappar